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Understanding and Interpreting Sales Manager View 360. Kenneth M. Nowack, Ph.D. 3435 Ocean Park Blvd, Suite 203  Santa Monica, CA 90405 (310) 452-5130  (310) 450-0548 Fax www.envisialearning.com [email protected] Sales Manager View 360 Presentation Outline.

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understanding and interpreting sales manager view 360

Understanding and Interpreting Sales Manager View 360

Kenneth M. Nowack, Ph.D.

3435 Ocean Park Blvd, Suite 203  Santa Monica, CA 90405

(310) 452-5130  (310) 450-0548 Fax


[email protected]

sales manager view 360 presentation outline
Sales Manager View 360Presentation Outline
  • Sales Manager View 360 Online Process
  • Understanding and Using Your Sales Manager View 360 Results
  • Translating Awareness into Behavior Change: Talent Accelerator
  • Next Steps/Questions
Interpreting Your

Sales Manager View 360 Feedback Report

emotional reactions to feedback grasp model
Emotional Reactions to Feedback: GRASP Model

Grin or Grimace

Recognize or Reject

Act or Accept

Strategize &


Emotional Reaction

Cognitive Reaction

Commitment Reaction

Behavioral Reaction

sales manager view 360 15 competencies 91 questions
Sale Performance Leadership

Drive for Results

Business Savvy

Strategic Problem Solving

Customer Focus

Sales Planning/Territory Management

Intrapersonal Leadership

Managing Self


Engenders Trust

Sales Manager View 36015 Competencies/91 Questions

Interpersonal Leadership

  • Emotional Intelligence
  • Oral Communication/Presentation
  • Employee Involvement
  • Sales Team Empowerment
  • Sales Leadership
  • Coaching and Mentoring
  • Sales Team Development
  • Written Communication
  • Performance Management

Sales Manager View 360 Features

  • Measures 15 Competencies Focusing on:
    • Sales Performance Leadership
    • Interpersonal Leadership
    • Intrapersonal Leadership
  • 91 Behavioral Questions
  • Online Administration
  • Reliable and Valid Scales
  • Comprehensive Summary Feedback Report

Sales Manager View 360 Report

  • Sales Manager View 360 Competency Definitions and Conceptual Model
  • Self-Awareness/Social Awareness Comparison Graphs
  • Overall Competency Graphs (self and other comparisons)
  • Most Frequent/Least Frequent Behavior Summary
  • Summary of Average Scores by Rater Category with Statistical Measure of Rater Agreement
  • Written Comments by Raters
  • Developmental Action Plan

Confidentiality of the 360 Feedback Process


  • All raters are anonymous except for the “manager”
  • Online administration uses passwords to protect confidentiality (Internet administration)
  • No line or bar graphs are shown unless at least two raters respond in a rater category (anonymity protection)
  • The summary feedback report is shared only with the respondent and is intended for development purposes only
  • The respondent decides how much of the summary feedback report he/she wants to share with others

Self-Other Perceptions:

What Are Others Really Rating?



Interpersonal Factors


Leadership Potential



Sales Manager View 360

Feedback Report Components

  • Self-Other Comparisons
  • Graphical Comparisons “Johari Window”
  • Most and Least Frequently Observed Behaviors
  • Summary of Average Scores
  • Statistical Measure of Rater Agreement
  • Written Comments

Sales ManagerView 360Graphs Self-Other Perceptions


  • Sales Manager View 360 uses average scores based on the 1 to 5 “positive response” frequency scale (Almost never, Infrequently, Sometimes, Frequently, Almost Always)
  • The bar graphs summarize self and other perceptions on each of the 17 separate competencies
  • The legend to the right of the graph will summarize average score and number of raters for each category
  • Range of scores for each rater group are graphed
sales manager view 360 most frequent least frequent section
Sales ManagerView 360Most Frequent/Least Frequent Section


  • The “Most Frequent” section and “Least Frequent” section summarizes those competencies and behaviors that were most frequently/least frequently observed by various rater groups
  • The number in the first column corresponds to the average score for all raters providing feedback (1 to 5 scale)
  • The “Most Frequent” should be considered as perceived strengths to leverage and build on
  • The “Least Frequent” should be considered as possible behaviors to practice more frequently
sales manager view 360 behavior summary
Sales ManagerView 360Behavior Summary


  • Each Sales Manager View 360 question is summarized and categorized in its appropriate competency
  • Average scores across all raters are reported for each competency and question
  • A statistical measure of rater agreement based on the standard deviation is reported as a percentage—a score less than 50% suggests that the raters providing feedback had enough disagreement to warrant a cautious interpretation of the average score reported (e.g., raters had diverse perceptions and rated the participant quite differently on that question or competency)

Sales ManagerView 360Written Comments Section


  • Three open ended comments: Doing More, Doing Less, Doing Differently
  • Comments are randomly listed by all raters who volunteered to share written perceptions to two open-ended questions (perceptions of strengths and development areas)
  • Comments are provided verbatim from the online questionnaire—no editing
  • Some comments are specific, behavioral and constructive—others may be less useful or hard to understand
  • It is important to focus on themes that emerge, rather than, to dwell on any one individual comment
sales manager view 360 feedback report questions to consider
Sales ManagerView 360Feedback Report Questions to Consider
  • Do I understand my Sales Manager View 360 feedback report?
  • Does it seem accurate/valid?
  • Is the feedback similar or different for the different rater groups?
  • Are the areas perceived by others for development relevant to my current or future position?
  • Am I motivated to change?
sales manager view 360 next steps
Sales ManagerView 360: Next Steps
  • Review your Sales Manager 360 feedback report
  • Thank your invited raters and share something you learned from their feedback
  • Use Talent Accelerator to identify specific developmental goals & draft a development plan
  • Meet with your manager to discuss your plan
  • Implement your development plan
  • Track and monitor progress
  • Measure progress on the development plan using the ViewSuite Pulse mini-evaluation
  • Re-assess Sales Manager View 360 in 12-24 months

Conscious Incompetence

Conscious Competence

Unconscious Incompetence

Unconscious Competence

Talent Accelerator Behavior Change Model

Talent Accelerator and Coaching and Pulse Mini-360 Evaluation

Feedback from Assessments

components of the talent accelerator
Components of the Talent Accelerator
  • Development Resource Library: Comprehensive source of readings, websites, media, and suggestions to facilitate your development
  • Feedback Reports: Electronic copy of your assessment summary report.
  • Development Suggestions: Tips and developmental suggestions and tips to enhance your effectiveness
  • Development Journal: Opportunity for participants to maintain a confidential journal to reflect on their reactions and feelings about his/her developmental journey.
  • Development Planning “Wizard”: Walks you through your assessment and provide a structured way to select developmental competencies
  • Automated Reminders: Select how often you want the system to send you reminders about due dates on your development plan (Preference Tab).
talent accelerator process
Talent Accelerator Process
  • Users are sent an email with a unique username/password to allow access to Talent Accelerator
  • Access to Talent Accelerator is for a 12-month period
  • Upon log in users will have an electronic copy of his/her assessment report and begin to use the development “wizard” to identify one or more competency areas to focus on those behaviors that are most important
  • At any time users can access the Competency Resource Library to find readings, articles, websites, developmental suggestions, media, blogs, podcasts and other resources targeted to the specific developmental areas of interest
  • Once the developmental action plans are finalized, users can go in Talent Accelerator and update progress and set new goals

View Suite 360 Pulse Mini-360 Survey Evaluation


  • Is not a reassessment of the initial 360 feedback assessment
  • Provides a metric of actual behavior change
  • Provides coaches and organizations with a tool to demonstrate the value of their 360 degree and coaching interventions
360 feedback selected references
360° Feedback Selected References
  • Nowack, K. (2009). Leveraging 360 feedback to facilitate successful behavior change. Consulting Psychology: Practice and Research, 61, 280-297.
  • Nowack, K. (2005). Longitudinal evaluation of a 360 degree feedback program: Implications for best practices. Paper presented at the 20th Annual Conference of the Society for Industrial and Organizational Psychology, Los Angeles, March 2005.
  • Nowack, K. (1999). 360-Degree feedback. In DG Langdon, KS Whiteside, & MM McKenna (Eds.), Intervention: 50 Performance Technology Tools, Jossey-Bass, Inc., pp.34-46.
  • Nowack, K., Hartley, G, & Bradley, W. (1999). Evaluating results of your 360-degree feedback intervention. Training and Development, 53, 48-53.
  • Nowack, K. (1999). Manager View/360. In Fleenor, J. & Leslie, J. (Eds.). Feedback to managers: A review and comparison of sixteen multi-rater feedback instruments (3rd edition). Center for Creative Leadership, Greensboro, NC.,
  • Wimer & Nowack (1998). 13 Common mistakes in implementing multi-rater systems. Training and Development, 52, 69-79.
  • Nowack, K. & Wimer, S. (1997). Coaching for human performance. Training and Development, 51, 28-32.
  • Nowack, K. (1997). Congruence between self and other ratings and assessment center performance. Journal of Social Behavior & Personality, 12, 145-166
  • Nowack, K. (1994). The secrets of succession. Training & Development, 48, 49-54
  • Nowack, K. (1993). 360-degree feedback: The whole story. Training & Development, 47, 69-72
  • Nowack, K. (1992). Self-assessment and rater-assessment as a dimension of management development. Human Resources Development Quarterly, 3, 141-155.