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You should now be hearing sound. ISAF Sailing World Cup Sail Melbourne 12- 18 December 2010. Summary for YA and YV Boards and YV Staff, Committees & Club Officials. The “new” Sail Melbourne. December not January First round of the ISAF Sailing World Cup One venue

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Isaf sailing world cup sail melbourne 12 18 december 2010

ISAF Sailing World CupSail Melbourne 12- 18 December 2010

Summary for YA and YV Boards and

YV Staff, Committees & Club Officials


The new sail melbourne
The “new” Sail Melbourne

  • December not January

    • First round of the ISAF Sailing World Cup

  • One venue

    • Sandringham Yacht Club

  • All Olympic & International Youth & Junior Classes


Vision
Vision

“The pinnacle event in Australian Sailing”

  • For sailors – the best competition in the country

  • For the sailing community – credible event attracting the best sailors in the world – providing the perfect illustration of the Yachting Victoria Strategy and Pathways

  • For the community – sports entertainment platforma attracting corporate, media and non sailing public to clubs


Sail melbourne an illustration of the yv global sailing strategy
Sail Melbourne - an illustration of the YV & Global Sailing Strategy

  • Sailing’s Image

    • Presenting the public image of sailing as athletic, youthful, & a lifestyle sport to widen the demographic appeal

  • Supporting the YV Sailing Pathway

    • Serves sailors from level 4 (green fleet) to level 10 (Australian Sailing Team) of the YV Sailing Pathway

    • Junior, Youth International Pathway Classes to Olympics

    • Race Officiating at an International level

  • Inclusive

    • Paralympic Classes

    • All wind based water sports – windsurfing and

      kite-boarding


Impact of major events and participation
Impact of Major Events and Participation Strategy

Tom Slingsby – ISAF Male Sailor of the Year 2010

“The thing that really made me want to sail was sitting on the rocks at the 2000 Olympics - I went down every day for two weeks to watch the sailing. I used to sit on Bradley’s Head for five or six hours and just watch the sailors come right in tacking close to the rocks, and I remember watching Robert Scheidt and Ben Ainslie sailing for the Laser Gold Medal and that was the sign that sailing was what I really wanted to do”.

James Merlino – Minister for Sport & Recreation - Nov 2010

“ We know there is a direct relationship between major events, elite performance and the future level of participation.”


Leading role in major series
Leading Role in Major Series Strategy

  • ISAF Sailing World Cup

  • Sail Down Under Series

  • Yachting Australia Youth Grand Prix (from 2011)

  • Yachting Victoria Sailing Cup


Key features for yv clubs officials
Key Features for YV Clubs & Officials Strategy

  • Race Officials Seminar – Monday night

  • Club Coaches and Sailing Captains Celebration – Tuesday night

  • Official Sailing World Cup Dinner – Tuesday Night

  • Media

    Profile

    • Sport (Raising profile of the sport of sailing and its athletes)

      Widening and enhancing the Interest

    • General Media

    • Lifestyle

  • Community engagement and involvement

    • Inform – Engage - Educate


Competitor experience
Competitor Experience Strategy

  • Logistics Support Perth - Melbourne

  • Official Welcome

  • Welcome Pack,T-shirt & Bib (SWC)

  • World’s best race management

  • Competitor Lounge

  • Competitor Program Experience

  • Trac Trac / Results/Blogging in Lounge Screens

  • Presentation

  • Courtsey Car Service

  • Homestay

  • Physiotherapy

  • Customer Service/Info Desk

  • Safe Storage Facilities


Volunteer experience
Volunteer Experience Strategy

  • Broken into on and off water teams

  • Communication relating to the event program

  • Information Sessions & H&S prior to Event

  • Training for on water team

  • Event Welcome

  • Welcome Pack and Uniform

  • Daily Welcome, Debrief and Thank you drinks

  • Thank you & BBQ


Sponsor value
Sponsor Value Strategy

  • Government – State & Local

    • Economic Impact

    • Visitor numbers – now and future tourism

    • Destination Marketing Local/National/International Level

  • Commercial

    • An initial moderate investment in the events potential

    • Hospitality and Entertainment

    • Multi dimensional sponsorship platform


Community experience
Community Experience Strategy

  • Sunday SHQ Windsurfing Competition

  • Monday Variety Schools Program

  • Tuesday Variety Schools Program

    Official Sailing World Cup Dinner

  • Wednesday Ladies Day in aid of OCRF

  • Thursday Corporate Day

  • Saturday Medal Races

    Marine Driven Family Day

    Kite boarding State Titles

    Podium Presentation

    Lifestyle Party


Entries
Entries Strategy

BOATS Plan Budget Forecast

Olympic 150 220 260

Invited 150 140 140

Total 300 360 400


Financials 2010 000
Financials -2010 - $000 Strategy

INCOME Plan Budget Forecast

Entry Fees 60 66.5 66.5

Sponsors 85 115 113

Grants 200 180 180

Logistics 0 23 20

Hospitality 27 27 20

VIP 10 10

Total 345 422 410


Future
Future Strategy

Establishing strong relationships with

  • ISAF – Olympic Commission

  • Federal Government

  • State Government

  • Strategy

    • Build sustainability through corporate and community support

    • Increase relevance to Asia Pacific and Oceana


What s in it for sailing in victoria
What’s in it for sailing in Victoria Strategy

  • One of two major sailing events in an Event driven state

  • YV Strategy – live

  • Pathway – Participation to Performance

  • Officials – world class

  • Media Profile – youthful, open, accessible

  • Ultimately self funding

  • Strong Brand Value


What is asked of you
What is asked of you ? Strategy

  • Promote the event strategy and relevance widely

  • Take advantage of the opportunity it provides

    • For your sailors

    • For race officials

    • For the promotion of sailing to your community

  • Bring colleagues, family and friends to the key activities

    • Tuesday night dinner

    • Saturday – Finals and public day


Thank you
Thank You Strategy

  • To the many clubs and volunteers who are involved already

  • For having the interest to view this presentation


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