The blue lotus caf and deli website plan
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The Blue Lotus Café and Deli Website Plan. Fleur Nachand User Centered Information Design Dr. Natalie Hruska 5 August 2014. Table of Contents. Stakeholder Overview 3 Stakeholder Objectives 4-5 User Demographics 6

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The blue lotus caf and deli website plan

The Blue Lotus Café and Deli Website Plan

Fleur Nachand

User Centered Information Design

Dr. Natalie Hruska

5 August 2014


Table of contents

Table of Contents

Stakeholder Overview 3

Stakeholder Objectives 4-5

User Demographics 6

User Needs 7

User Personas 8-10

User Scenario 11

Functional Content 12-13

Specifications

Content Table 14-19

Assets Table 20-22

Architectural Map 23

Wireframes 24-27

Style Guide 28

Prototype 29-31

Works Cited 32

Contact Information 33

The Blue Lotus Cafe and Deli Website Plan 2


Stakeholder overview

Stakeholder Overview

  • The Blue Lotus Café and Deli is a family owned and operated business. Morgan Rokosz and Ruth Schiattone, the stakeholders opened the deli early this spring with a vision to offer the community with different food and textiles from across the globe. Morgan and Ruth have a love for travel and wanted to bring their experiences of different cultures back with them for everyone to enjoy.

The Blue Lotus Cafe and Deli Website Plan 3


Stakeholder objectives

Stakeholder Objectives

  • Currently, The Blue Lotus Café and Deli has a website stating the location, hours and basic information. The stakeholders want a website the incorporates what they have to offer such as their menu, monthly event calendar, online shopping and check out, and blog “Mother and Son World Travels.”

  • The stakeholders want to make sure that this website will be able to be easily edited by management to change the merchandise, menu along with the weekly specials.

The Blue Lotus Cafe and Deli Website Plan 4


Stakeholder objectives continued

Stakeholder Objectives (Continued)

  • Where the website will be informational, the websites primary purpose will be to bring in new customers through shopping online, and brining them in through events.

  • Currently the business has been using their Facebook page to gain new customers, the stakeholder wants to make sure that when customers go to their Facebook page that leads to an aesthetically pleasing and functional website that is a well balanced website in organization, rich with imagery and information

The Blue Lotus Cafe and Deli Website Plan 5


User demographics

User Demographics

  • The Blue Lotus Café and Deli is a business that welcomes everyone. There is no target for age, gender or education. Rather, the business targets different every personality, at this deli there is something for everyone. Where the website will require basic computer knowledge along with previous knowledge of the business it will still remain a place for everyone.

The Blue Lotus Cafe and Deli Website Plan 6


User needs

User Needs

  • Customers of the Blue Lotus Café and Deli are looking for a website that allows them to browse the menu and weekly specials rather than having to call or stop in. The different textiles often go out of stock because they are currently in high demand, as the deli is the only place that sells them in the area. It would be convenient for the customer to be able to order online. There are many events that are posted online the day of the event and the customers would prefer if they could plan ahead to fit different events into their schedule. Lastly, some of the customers are busy and would like to have an option to place their order online.

The Blue Lotus Cafe and Deli Website Plan 7


User persona 1

User Persona 1

Cecelia lives in Traverse City, MI. She is the managing business partners for one of the CPA firms in the city. On her free time she enjoys bargain shopping, reading and enjoying food with friends.

Internet Use:

Cecelia uses the internet on a daily basis for work, checking stocks and managing accounts. Her experience is above average

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User persona 2

User Persona 2

Gabbin Lives in Kingsley, Michigan. He is one of the members of Team USA Shooting Clays, and he also enjoys speaking for charity events. When he is not traveling he enjoys spending time outdoors and enjoying what local businesses have to offer.

Internet Usage:

Daily to check email and scheduling. Gabbin also has basic computer knowledge.

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User persona 3

User Persona 3

Makenzie is a high school student in Suttons Bay, MI. She spends most of her time on studying and extracurricular activities. When she has free time she enjoys spending time with her girlfriends. She loves to read, write, and spend time outdoors.

Internet Usage:

Makenzie uses the internet on a daily basis that varies. If she had the option everything would be done online. She conducts research, catches up with her friends and shops online.

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User scenario

User Scenario

  • Cecelia is a now the managing partner in her CPA firm; she married her husband while they were both on active duty in the military. As, Cecelia and her husband have lived all over the world they like to find different locations with different venues. Often on her lunch breaks she likes to find relaxing restaurants where she can dine-in and enjoy a book.

  • Earlier in the week on of her co-workers had told her about The Blue Lotus Café and Deli, so she thought she would give it a try. Before she went to the Deli she wanted to take a look at the menu to see the prices and the food that was available. When she was on the website she was amazed that she could find everything that she was looking for and more. Cecelia and her husband enjoyed attending local events such as poetry readings, and listening to different local acoustic artists, she stumbled upon that information on the site as well. She is now planning on attending a few of the events hosted by the Blue Lotus Café and Deli, but before she left the site she read a story in the blog on the site. She was intrigued and looking forward to grabbing lunch, and most importantly she was impressed with the layout of the website and the fact that they incorporated everything that she needed and more.

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Functional content specifications

Functional Content Specifications

  • The Blue Lotus Café and Deli’s website was created with the user in mind. The entire websites color scheme follows a white background alongside Light blue navigational features with royal blue text. As the user scrolls over the navigational buttons they turn a soft grey. Although not all of the buttons have dropdowns a few of them do. Also located within the header is the logo, as the user navigates throughout the site if they click on the logo it will bring them directly to the home page. On the footer of the page the user will find links to the different social networking sites and copy write information. On every page of the website will be the same header and footer.

  • When the user first arrives to the website the first noticeable feature is the rotating images on the slider. It is filled with bright and colorful descriptive photos of the different food, textiles, different hosted events, and of the location. The user can click on some of the images to go further into the website. There is minimal text, which is easy to read, and meshes well with the site, it has introductory information as to why customers would enjoy the deli. On the right side bar is a royal blue button for online ordering, when they click on the button it will take the user to a forum where they can fill out their information and select their order. Where ever the user decides to go throughout the website they can click on this button to order.

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Functional content specifications continued

Functional Content Specifications (Continued)

  • On the About Us page the user will be able to read the stakeholders story, the text describes how they came to be. Fitted within the text are images of the owners, staff, and the restaurant. At the bottom of the page is another light blue button called ‘Subscribe to our Blog,’ this will take the user to the owners blog about their world travels and different ethnic food choices.

  • Finally, as the user reaches the ‘menu’ page they will notice that on the bottom left hand corner of the menu is the dark blue ‘Download Menu’ button. This button will download a printable .PDF version of the menu for the users easy access, which they can also save on their computer for future reference. Next to this button is an image slider that hosts imagery of the different types of food and drinks that the restaurant has to offer. Next to the image sider is the image of the graphic version of the menu. This is in place so that the user can quickly view the menu to see what type of food the restaurant has to offer.

  • This site is easy to navigate, as the only thing that changes when the user goes from page to page is the main content. The header and footer remain the same, along with the easy access to make an order online and view the menu from anywhere in the site.

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The blue lotus caf and deli website plan

Features Table – Homepage

The Blue Lotus Cafe and Deli Website Plan 14


The blue lotus caf and deli website plan

Features Table – Homepage

Continued

The Blue Lotus Cafe and Deli Website Plan 15


The blue lotus caf and deli website plan

Features Table – About Us Page

The Blue Lotus Cafe and Deli Website Plan 16


The blue lotus caf and deli website plan

Features Table – About Us Page

Continued

The Blue Lotus Cafe and Deli Website Plan 17


The blue lotus caf and deli website plan

Features Table – Menu Page

The Blue Lotus Cafe and Deli Website Plan 18


The blue lotus caf and deli website plan

Features Table – Menu Page

Continued

The Blue Lotus Cafe and Deli Website Plan 19


The blue lotus caf and deli website plan

Assets Table – Homepage

The Blue Lotus Cafe and Deli Website Plan 20


The blue lotus caf and deli website plan

Assets Table – About Us Page

The Blue Lotus Cafe and Deli Website Plan 21


The blue lotus caf and deli website plan

Assets Table – Menu Page

The Blue Lotus Cafe and Deli Website Plan 22


The blue lotus caf and deli website plan

The Blue Lotus Cafe and Deli Website Plan 23


The blue lotus caf and deli website plan

WireframeExample 1

Homepage

The Blue Lotus Cafe and Deli Website Plan 24


The blue lotus caf and deli website plan

WireframeExample 1

About Us

Page

The Blue Lotus Cafe and Deli Website Plan 25


The blue lotus caf and deli website plan

WireframeExample 2

Homepage

The Blue Lotus Cafe and Deli Website Plan 26


The blue lotus caf and deli website plan

WireframeExample 2

About Us

Page

The Blue Lotus Cafe and Deli Website Plan 27


The blue lotus caf and deli website plan

The Blue Lotus Cafe and Deli Website Plan 28


The blue lotus caf and deli website plan

Homepage Prototype

The Blue Lotus Cafe and Deli Website Plan 29


The blue lotus caf and deli website plan

About Us Page Prototype

The Blue Lotus Cafe and Deli Website Plan 30


The blue lotus caf and deli website plan

Menu Page Prototype

The Blue Lotus Cafe and Deli Website Plan 31


Works cited

Works Cited

Bedford, ThaddiusM. Gabbin Miles. 2013. Liquid Image, Inc. Online Database.

Facebook. No Titles. 2011. Online.

Image Quest. Egypt. N.d. Duncan, Alistar. Kindersley, Dorling. Universal Images Group. Online Database.

Image Quest. Indian Food, Chicken tikkamarsala. N.d.

Tondini, Nico. Robert Harding World Imagery.

Universal Images Group. Online Database.

Image Quest. Middle-aged Woman Sitting Behind a Stack of Folders. N.d. LWA. Blend. Learning Pictures. Universal Images Group. Online Database.

Image Quest. Mixed Race Teenage Girl Studying. N.d. Ross, Anderson. Blend. Learning Pictures. Universal Images Group. Online Database.

Image Quest. Toasted Sandwich. N.d. Food and Drink Photos. Universal Images Group. Online Database.

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Contact information

Contact Information

Fleur Nachand

4665 West Fletcher Road

Roscommon, Michigan 48653

Email- [email protected]

Office- 231.590.8808

Mobile- 928.502.2480

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