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Founded 1941

Founded 1941. Company Overview. Founded 1941 American Designer Handbags, leather goods, outerwear, travel, accessories for men & women Existence for 64 years 190 companies in the United States 175 in 18 countries Around 5,700 Employees. Company Overview Cont. Competition Dooney & Bourke

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Founded 1941

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  1. Founded 1941

  2. Company Overview • Founded 1941 • American Designer • Handbags, leather goods, outerwear, travel, accessories for men & women • Existence for 64 years • 190 companies in the United States • 175 in 18 countries • Around 5,700 Employees

  3. Company Overview Cont. • Competition • Dooney & Bourke • Kate Spade • Michael Kors

  4. Company Overview Cont. • Segment Information • Direct-to-Consumer • Company oriented factory and retail stores • Catalogs • Internet • Indirect • Sales of Coach products through Coach Japan

  5. E-Marketing Goals & Strategies • Strengthen Brand 3 Core Brand Equities • Product Innovation • Fresh, Stylish new products consistently • 15,000 customers interviewed every year • Relevance • Excellent Value • Built to last longer • Well crafted

  6. E-Marketing Goals & Strategies • Increase Distribution • Expand Internationally • Strong Supply chain to support growth • Maximize Productivity • Introduced new products monthly & seasonally • Seen first on the website

  7. Primary Stakeholders • Investors • Customers

  8. Value Bubble • Attracting • Easy accessible • Drop-down menus • Picture for every product • Limited Edition • Products only seen on the website • www.coach.com

  9. Value Bubble (Cont.) • Engaging • My Account • Register for news, new products, email • Wish lists • Address book • Lifestyle Section • Screen Savers • Wallpapers • Horoscopes

  10. Value Bubble (Cont.) • Retaining • Frequent updates • New @ Coach Section • New merchandise • Parties/Events held by Coach

  11. Value Bubble (Cont.) • Learning • Collects data through Email • Registered Customers are sent online surveys • Suggestion Box • Complaints, Concerns, Questions, Comments • Frequently Asked Questions page • Both for Customer & Investor

  12. Value Bubble (Cont.) • Relating • Coach By Request • Customers can order straight from the factory and shipped to their homes • Investors • Contact information to Board of Executive Officers • Financial Reports • Mission Statement, Company Profile, etc. • FAQ’s

  13. Summary • Continued Success • Consistency in sales • 28% increase in sales for 2006 • Strong Brand • Great Innovation • Strong Customer Relationship

  14. Questions?

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