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WEDNESDAY, MARCH 9 Concurrent Session 1 4:30pm – 5:15pm. How Important is Lane Position & Time of Sale?. Co-Presenters:. Ben Lange. Les Lynott. President and COO. Manager, Vehicle Remarketing. America’s Auto Auction. EMKAY. How Important is Lane Position and Time of Sale?.

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WEDNESDAY, MARCH 9 Concurrent Session 1 4:30pm – 5:15pm

How Important is

Lane Position & Time of Sale?


Ben lange

Co-Presenters:

Ben Lange

Les Lynott

President and COO

Manager, Vehicle Remarketing

America’s Auto Auction

EMKAY


How important is lane position and time of sale
How Important is Lane Position and Time of Sale?

BEST to RUN 1st

  • “If you have the cars that I need & you represent your cars honestly and fairly, clean them up, provide a title on the day of sale, and give me an immediate decision, I will find the cars at the auction.” – Chicago independent dealer

  • “I only work with sellers who don’t try to screw me over! I often bid on the first few cars of a sale but I stay until the end for the right car and a seller who wants to do business, not waste my time.” – California multi-dealer buyer


How important is lane position and time of sale1
How Important is Lane Position and Time of Sale?

BEST to RUN 1st

Lane position and time of sale are important

BUT

More important is competitive bidding when your vehicles are going across the block

Things to do to ensure buyersin the lane

SELLER REPUTATION

CARS READY TO BE SOLD

REP IS ON BLOCK TO SELL VEHICLES

SELL HIGH %

CONSISTENCY IN SAME POSITION EACH WEEK SO BUYERS KNOW WHERE YOU ARE

PROVIDE TITLE TO BUYER IN PROPER TIME ALLOTTED


How important is lane position and time of sale2
How Important is Lane Position and Time of Sale?

BEST to RUN 1st

MYTH

No matter when vehicles run at auction, here are some important items to remember:

Allow auction time to get vehicles to facility.

Have vehicles cosmetically ready to go day of sale

Identify vehicles with sticker or balloon

Have vehicle history so buyer feels confident in what they are buying

Rep cars and make decision on block – don’t put them on a call unless you must

Represent cars honestly because reputation keeps good buyers coming back to buy week after week.


Is there money at the end of the sale
Is There Money At the End of the Sale?


Is the seller important
Is the Seller Important?

Does reputation matter?



Should competitive sellers share the same lane
Should Competitive Sellers Sellers?Share the Same Lane?

Competing Companies?

Emkay running with Wheels, or

Santander with Wells Fargo?

Competitive Vehicles?

Rentals and Off Lease?

Competitive Make/Model?

Hondas with Toyotas?



WEDNESDAY, MARCH 9 lanes?Concurrent Session 1 4:30pm – 5:15pm

How Important is

Lane Position & Time of Sale?


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