Part 2. İnterpersonal Communication. İntrprsnl communication involves a. interaction between two persons . Q: Is it nercessary to have at least two people for any communication ? . interaction between two persons . b. Use of natural and / or technological means of communication.
Q: Is it nercessarytohave at leasttwopeopleforanycommunication?
b. Use of
c. DifferingormatchingGoals, interestsandneeds
e.g.: betweenmasterandslave; betweenbossandworker; betweensellersandbuyers;
Place is socially, politically, culturallyand/oreconomicallyorganized.
Socialorganization of place:
Q: Is publicspaceorganized?
Is a mountainorganized?
Publicspace is organizedbythestate:
There is no freepublicspacewhere in people can freelyexpressthemselvesand do things as theywish.
Publicspace is culturally, economically, andpoliticalorganized. Youcannot do anythingypouwant.
f. Organized time (andalsospace/place)
1. Sociallyorganized in general:
e.g. Organization of time accordingtominutes, hours, daysandweeks (Whatkind of organized time is “work time? Who can organizes it? Who can not?
THEN, is sociallyorganized time “organizedby “socialentity as a whole?
Can you organize a spacefor a socialactivity?
e.g., election time andplace, voting time andplace, campaign time andplace, demonstration time andplace.
Can you as an individual organize a time (orspace) politically? Outcome of it?
f. Organized time
3. Culturallyorganized: Festivals, specialdays, holidays
Can you organize a time andspacefor a culturalactivity?
f. Organized time
4. Economicallyorganized time (andspace): organizingworking time andplace
Can you as an individual (not as, e.g., a manager) organize a time andspacefor an economicalactivity?
f. Organized time
5. Personallyorganized time andspace
Whatarethedeterminingconditons of organizaton of time bysomeone/you?
Whoandwherearepersons in interpersonalCommunication?
Youandothers as friend, parents, child, student, boss, worker, manager, soldier, policeer.
At home, school, workplace, street, mall, cinema, stadium
Alwayskeep in mindthat
someorganized time andplace
You do not live in a vacuum
as an independentandfreeagent/entity:
You can not liveandact as youwish.
Youlive in a societywhich is organizedaccordingtopowerrealtions
Yourfreedomdoes not start at thepoint
Yourfreedom is determinedbyyourand
Why is interpersonalCommunication?
Nature of interpersonalcommunicationchangesaccordingto, e.g.:
Position of a person in theinteraction
Context of interpersonalcommunicationincludes. E.g.:
use of Language in literate sense.
It is theword of mouthexpression
beyond oral traditon of illeteratesocieties, at thelevel of writtentradition of literateage.
includesarticulationandpronunciation of writtencodes (alphabet).
Peopleusing oral communication in illeteratetimes can not spellorarticulatebyusingletters.
You can articulatethe oral expression of “dna” in reverse, however an illeterateperson can not.
A wordorvocalsoundbyitself is not communicationperse.
A wordorvocalsound is a necessarymeanforestablishing oral/verbalcommunication.
Types of nonverbalCommunication
Theearliestdefinitionsemphasizedpressagentryandpublicity, whilemore modern definitionsincorporatetheconcepts of “engagement” and “relationshipbuilding.”
In 2011/12, PRSA led an internationaleffortto modernize thedefinition of publicrelations:“Publicrelations is a strategiccommunicationprocessthatbuildsmutuallybeneficialrelationshipsbetweenorganizationsandtheirpublics.”
“the deliberate, planned and sustained effort to establish and maintainmutual understanding between an organisation (or individual) and it’s (ortheir) publics” (www.pria.com.au, 2007)
6. Managesrelationshipwithaudience, consumerorpublic.7. publicparticipation, mediation, agreementand service areimportant in PR.
Pr is activitytoinfluence an organization’sinternalandexternalrerlations.
Areplannedactivitestomanagemindsandbehaviors in ordertoreachcertainobjectives.
Helpsprivateandpublicpolicies in harmony.
Press agentry: describes the activities of people who would do
anything to get attention for their organisations, event or product.
Public information: describes public relations becoming more
sophisticated and evolving into accurate one-way information on
behalf of organisations.
Two-way asymmetric: describes two-way public relations workwhich is biased to propagating the organisation’s views, rather thanresponding to messages from publics.
Two-way symmetric: is Grunig and Hunt’s ideal model for publicrelations. In this model, the publics’ views are respected and aregiven the same importance as the views of the organisationsponsoring the public relations work” (Johnson & Zawawi 2004,p63).
What is thebasicactivities of pr?:
4. Makingandapplying personel ormemberrelations
13. Marketing relations
14. Settingobjectives, planning, butgetpraparation,personel trainingf, facilityimprovement
It is a toolforpublicinterest
Ittalkstopublicfororganizations. Hence, ıtestablishesmutuallybeneficialconnectionbetweenpublicandorganizations.
“letpublic be fooled”
The Advertising Industry1.The Advertisers (The clients)Regional and National Advertisers2. The Advertising AgencyThe Client-Agency Relationship3. The Suppliers in Advertising 4. The Media of Advertising
The Economic Impact of Advertising The Social Impact of Advertising Social Responsibility and Advertising Ethics How Government Regulates Advertising Government Restraints on International Advertisers Gevernment and nongovernment regulations
Groups of masscommunicaiton
Cemicaltech: e.g., Film
Kitle iletişiminin endüstri tiplerine göre gruplandırılması
Müzik ve plak
. Gramafon ve Plak
. Teyp ve digital teknoloji
Ulusal bölgesel Yerel
.Günlük olmayan gazeteler
Who Controls the Media and their Meanings?
. Public communication occurs whenever thereare a large number of people.
Public communication involves lectures, rallies, convocations, and religious services.
. Flow of resources
Flow of mediaandtools
Flow of endproducts
. Flow of professionalideologiesandprofessionalpractices