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MAKING THE MOBILE PROCESS SERVICE MARKET, WITH A SMART BUSINESS NETWORK,

PLEASE PLAY IN SLIDE SHOW MODE. The presentation of the ’Making Mobile Process Service market’ paper has been supplemented, at short notice, by a description of how an offer from Terex, a global construction equipment company, has triggered the building of a pedagogic demonstration.

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MAKING THE MOBILE PROCESS SERVICE MARKET, WITH A SMART BUSINESS NETWORK,

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  1. PLEASE PLAY IN SLIDE SHOW MODE The presentation of the ’Making Mobile Process Service market’ paper has been supplemented, at short notice, by a description of how an offer from Terex, a global construction equipment company, has triggered the building of a pedagogic demonstration. Financing for this purpose is proposed to be motivated by a CONTINGENT FUNDING plan. Welcome This presentation is animated. Please CLICK to continue – but wait a few seconds for each step to execute after each CLICK MAKING THE MOBILE PROCESS SERVICE MARKET, WITH A SMART BUSINESS NETWORK, IN THE NORTHERN DIMENSION • Brian G. Keedwell Integrated Marketing Brian.Keedwell@telia.com Making a new market is a challenge. It requires creation of a new form of value and sustainable capture of a fair market share for the new-market makers. CLICK to continue. Wait at least 5 seconds between clicks

  2. Corner-stone for the MPS innovation is the PFCN VISION PFCN vision Dynamic formation of teams is the condition for VALUE CREATION IF event-driven, B2B, mobile, event-driven processes - such as selling and delivery - are engineered, then conducted by dynamically formed and informed, self-managed, empowered, competent teams Agreement between Vendors and Customers, as well as within the Smart Business Network, is the condition for VALUE CAPTURE AND IF agreement can be reached about how toshare the created value THEN The result is P-F-C-N Profitable Fulfillment of Customer Needs – the elusive win-win high process Quality and Productivity will result in Profitable Fulfillment of Customer Needs.

  3. FINALIST WINNER? MPS 1994 2008 Pharmacia Service engineering contract, emergency & van stock system Winner KCM (Key Customer Management) Selling to 25,000 SAS travel agents and freight forwarders in USA Industrial Energy marketing/sales In eight countries for two Pharmacia divisions INTEGRATED MARKETING TRACK RECORD 1995 BEGIN MIGRATION TO MOBILE PROCESS SERVICE Conferences: Down-load ICAM 2005 Down-load Consulting: Down-load Down-load Down-load

  4. ICELAND MPS NW-RUSSIA FINLAND CANADA MISSION: MAKE THE MOBILE PROCESS SERVICE (MPS) MARKET, IN THE NORTHERN DIMENSION Build it (the MPS Competence Region) – and they will come Kevin Costner, Field of Dreams VIDEO: Down-load

  5. MOBILE PROCESS SERVICE (MPS) BY CASCADING INNOVATIONS Vendor experts collaborating as Agile SBN teams that execute VENDOR Dynamically formed & informed MPU teams High quality, productive processes for developing, marketing & delivering MPS which is a service enabling to conduct USER High quality, productive processes for mobile marketing & delivering of products and services resulting in PFCN Profitable Fulfillment of Customer Needs VENDOR & USER WIN-WIN

  6. PRO-VE’08 PATH TO COMMERCIALIZATIONSpearheaded by TEREX pedagogic demo Play a multi-media version of this model by clicking ANIMATION DOWNLOAD ANIMATION: Down-load

  7. PROJECT RESOURCES BE Process System OE SE DEV COMPETENCE UNITS ERP PROCESS SYSTEM PLC Supporting Services DOC SUPPORTINGSERVICES CNF EL ICT CENTER E&M NS ICT Users perceive operators as providers of MOBILE PROCESS SERVICE DS VAR SMART BUSINESS NETWORK (SBN) ORGANIZATIONOperator positioning STEERING PROJECT TRACKING CORE TECHNOLOGY Research 1ary CONTRACTOR PROJECT LEADER Project framework MPIN MPS Prospects Education Prospects MARKETING Project Primaryinterface Travel Prospects Inspiration Offering partnership MOBILE PROCESS USER MOBILE PROCESS VENDOR

  8. CUSTOMER LEADERSHIP Caterpillar (1995, 2003, 2007), DeLaval (2003) … now Terex (2008) ”This is confirmation of Terex interest in participating in the construction of a . ‘PEDAGOGIC MPS DEMO’” “I am personally a great believer in process and system simulation before production-scale execution – so the [MPS] proposition seems low risk”. DeLaval Chairman of the Board Please CLICK year hyperlinks to download Letters of Reference and Support for the Mobile Process Service proposition NOT MY JOB “Should this [MPS]solution center project become a reality we would be happy to evaluate it as a possible addition to our process deployment strategy”. CAT EMEA Service Process Manager Mets Kramer, Manager, Advanced Service Strategy Terex offer: Down-load CATCH-22 … vendors should respond to customer leadership!

  9. COMPETENCE UNITS: ”We could build, and deploy, MPS” RESOLUTION OF CATCH-22 PROJECT RESOURCES OFFERED BY SMEs CONCEPT ASSURANCE THEREFORE INFRA- STRUCTURE PROVIDER SUPPORT LIKELY INFRA- STRUCTURE PROVIDERS: ”If Operators move we will be there” OPERATORS: ”Bring us MPS, and customers, on a silver plate, at your cost” OPERATOR ENGAGEMENT NOW AWAITED

  10. Risk management is a structured approach to managinguncertainty related to a threat, a sequence of human activities including: risk assessment, strategies development to manage it, and mitigation of risk using managerial resources. Wikipedia RISK MANAGEMENT How to convince Therefore, how to convince the Telecom industry that Mobile Process Service (MPS) is a low-risk/high potential gain proposition? Furthermore, how to make it easier for several SMEs in Sweden, already mutually acquainted and having several years experience in installations of MPS nature, to afford to engage in a SBN (smart business network) approach? OPERATOR ENGAGEMENT NOW AWAITED CONTINGENT FUNDING SUGGESTION FOLLOWS >>>>

  11. MOBILE PROCESS SERVICE JUMPSTART: TOLL-GATES & MILESTONES TOTAL COST 384 K€ SEARCH 125 K€ SELECT 65 K€ PEDAGOGIC DEMO BUILDING 169 K€ 13 K€ 10 K€ 2 K€ MILESTONES M15 M1

  12. MOBILE PROCESS SERVICE JUMPSTART: TOLL-GATES & MILESTONES TOTAL COST 384 K€ SELECT CONTINGENT FUNDING ENABLES: SEARCH 1. Project-resource SMEs to be compensated for demo building. PEDAGOGIC DEMO BUILDING 2. Telecom funding to be postponed during Prospect search and Pilot site selection.

  13. PEDAGOGIC EXAMPLE:Contingent funding to search for MPS Prospects M9: Task performer co-funds M9 activity M10: Government re-imburses M9 performer for successful task M11: Government waives performer co-funding of M11 task based on M9 experience

  14. CRITICAL THINKING AND CONCEPT DESIGN GENERATION IN A COLLABORATIVE NETWORK Dr. SALVATORE AMMIRATO ammirato@deis.unical.it Prof. ANTONIO VOLPENTESTA volpentesta@deis.unical.it GIUDALab: a lab of economics and management engineering Prof. MAURIZIO MUZZUPAPPA muzzupappa@unical.it Department of Mechanics Cosenza =

  15. A framework for critical thinking in collaborative evaluation sessions based on the De Bono “six coloured hats” method. http://members.optusnet.com.au/charles57/Creative/Techniques/sixhats.htm

  16. MULTI-NATIONAL CONFERENCEWaterloo, Canada, Nov or Dec 2008 PURPOSE OF CONFERENCE: Decide whether, or not, to proceed to search for five further pilot project ’Prospects’.

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