Establishing an eBusiness CITM360 – Week 3. Steven A. Gedeon, PhD, MBA, PEng [email protected] This Week’s Agenda. Elevator Pitches Business Plan Overview Market Analysis Market Lifecycle Crossing the Chasm Segmentation Porter’s 5 Forces Assignment #1 (for next week).
Establishing an eBusinessCITM360 – Week 3
Steven A. Gedeon, PhD, MBA, PEng
CITM360 – Week 3
The Better we can Define the Opportunity and Value
Proposition, the More Likely we are to Capitalize on it
More Details on Market Analysis Later in Class
This May be the Most Important Section
Get the Assignment Details off Blackboard
Purpose: Identify Business Opportunities and Hone Research Skills
Research Various Trends
Some sample websites shown but go beyond this!
Outline a Business Idea
Can be your Group Idea or a different idea you are interested in
Do Your Own Work even if all Team Members have same Business Idea!
This will prevent GroupThink by thinking through the business independently and doing your own independent research
Think outside the box: Be Resourceful
Note: The Original ID and password in the Outline
Handed Out in Class is WRONG!