Recreation Marketing Chapter 10. Corey Kinser Billy Ray Weatherstone Randy Molina. Recreational Sports. Chapter 10.1. Facilities Versus Wilderness.
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An online travel service attempting to offer a one-stop web site is Priceline.com. Priceline has survived by offering the lowest prices and beating the competition at packaging airfare and hotel rooms.
Priceline doesn’t compete with travel agents because it is about low prices not convince.
The consumer is asked to price airline tickets, car rentals and hotel accommodations.
Airlines and hotels cater to business travelers who but last minute, high priced tickets. Business travelers are a major source of profit for the travel industry, with business fares composing 40 to 60 percent of airline fares.
Promoting business travelers, airlines offer member only clubs in most major airports.
Ecotourism-is more than nature tours during which visitors enjoy the outdoors or observe wildlife. They are responsible travel to natural areas that conserve the environment and sustains the well being of local people. Ecotourism attempts to minimize the negative impact of visiting sensitive environment and culture while helping people of the host county.