JUDO
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JUDO - PowerPoint PPT Presentation


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JUDO. Green my Apple. Apple Users in the driver’s seat. Web 2.0. Email to take the message to Jobs. Tagging and Social Networking sites. Technorati to reflect the buzz. Greenpeace.org traffic sources. Apple site traffic sources: referrals are everything in a viral campaign.

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PowerPoint Slideshow about ' JUDO' - kelly-rojas


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Presentation Transcript









Apple site launch
Apple site Launch viral campaign



Video e card on youtube to publicize the campaign
Video E-card viral campaignon YouTube to publicize the campaign


The youtube dillemma
The YouTube Dillemma viral campaign





Webby award
Webby Award viral campaign


Webby award1
Webby Award viral campaign




Results march 2007
Results (March 2007) viral campaign

  • 470,000 Google references

  • 4,070 Blog entries

  • 50,000 letters to Steve Jobs

  • 1,000,000 Unique Visits

  • 10,000 newsletter signups

  • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”


Result
Result viral campaign


Kicking ass
Kicking Ass viral campaign


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