JUDO
Download
1 / 40

JUDO - PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on
  • Presentation posted in: General

JUDO. Green my Apple. Apple Users in the driver’s seat. Web 2.0. Email to take the message to Jobs. Tagging and Social Networking sites. Technorati to reflect the buzz. Greenpeace.org traffic sources. Apple site traffic sources: referrals are everything in a viral campaign.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

JUDO

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


JUDO


Green my Apple


Apple Users in the driver’s seat


Web 2.0


Email to take the message to Jobs


Tagging and Social Networking sites


Technorati to reflect the buzz


Greenpeace.org traffic sources


Apple site traffic sources: referrals are everything in a viral campaign


Apple site Launch


Desktop viral: Hug your Mac


Video E-card on YouTube to publicize the campaign


The YouTube Dillemma


Perpetual Beta: Feedback site for suggested improvements


Banners and bugs to make the campaign easier to promote


Creative Commons content for remix


Webby Award


Webby Award


Webby traffic conversions


Contribution to conversion


Results (March 2007)

  • 470,000 Google references

  • 4,070 Blog entries

  • 50,000 letters to Steve Jobs

  • 1,000,000 Unique Visits

  • 10,000 newsletter signups

  • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”


Result


Kicking Ass


ad
  • Login