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JUDO. Green my Apple. Apple Users in the driver’s seat. Web 2.0. Email to take the message to Jobs. Tagging and Social Networking sites. Technorati to reflect the buzz. Greenpeace.org traffic sources. Apple site traffic sources: referrals are everything in a viral campaign.

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Presentation Transcript


Judo

JUDO


Green my apple

Green my Apple


Apple users in the driver s seat

Apple Users in the driver’s seat


Web 2 0

Web 2.0


Email to take the message to jobs

Email to take the message to Jobs


Tagging and social networking sites

Tagging and Social Networking sites


Technorati to reflect the buzz

Technorati to reflect the buzz


Greenpeace org traffic sources

Greenpeace.org traffic sources


Apple site traffic sources referrals are everything in a viral campaign

Apple site traffic sources: referrals are everything in a viral campaign


Apple site launch

Apple site Launch


Desktop viral hug your mac

Desktop viral: Hug your Mac


Video e card on youtube to publicize the campaign

Video E-card on YouTube to publicize the campaign


The youtube dillemma

The YouTube Dillemma


Perpetual beta feedback site for suggested improvements

Perpetual Beta: Feedback site for suggested improvements


Banners and bugs to make the campaign easier to promote

Banners and bugs to make the campaign easier to promote


Creative commons content for remix

Creative Commons content for remix


Webby award

Webby Award


Webby award1

Webby Award


Webby traffic conversions

Webby traffic conversions


Contribution to conversion

Contribution to conversion


Results march 2007

Results (March 2007)

  • 470,000 Google references

  • 4,070 Blog entries

  • 50,000 letters to Steve Jobs

  • 1,000,000 Unique Visits

  • 10,000 newsletter signups

  • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”


Result

Result


Kicking ass

Kicking Ass


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