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Product Positioning Exercise. Product Manager’s Positioning Strategy Toolkit Step 1: For whom am I? Identify the Target Consumer Segment. Step 2: Product Manager’s Positioning Strategy Questions Who am I? (Unique selling proposition) Cialis is _____________

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product positioning exercise
Product PositioningExercise

Product Manager’s Positioning Strategy Toolkit

  • Step 1: For whom am I?
    • Identify the Target Consumer Segment.
  • Step 2: Product Manager’s Positioning Strategy Questions
  • Who am I? (Unique selling proposition)
    • Cialis is _____________
  • Why buy/use me…and not the competition?
    • For the PCP: The patient should use Cialis and not Viagra because ___________
    • For the consumer: I should use Cialis and not Viagra because ________________
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