Product positioning exercise
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Product Positioning Exercise PowerPoint PPT Presentation


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Product Positioning Exercise. Product Manager’s Positioning Strategy Toolkit Step 1: For whom am I? Identify the Target Consumer Segment. Step 2: Product Manager’s Positioning Strategy Questions Who am I? (Unique selling proposition) Cialis is _____________

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Product Positioning Exercise

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Product positioning exercise

Product PositioningExercise

Product Manager’s Positioning Strategy Toolkit

  • Step 1: For whom am I?

    • Identify the Target Consumer Segment.

  • Step 2: Product Manager’s Positioning Strategy Questions

  • Who am I? (Unique selling proposition)

    • Cialis is _____________

  • Why buy/use me…and not the competition?

    • For the PCP: The patient should use Cialis and not Viagra because ___________

    • For the consumer: I should use Cialis and not Viagra because ________________


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