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Collaboration 12-Week Marketing Plan

Y our Logo. Collaboration 12-Week Marketing Plan. Sales Engagements Generating Leads. Turning leads into prospects. Awareness. Sales. Align Marketing A ctivities to Customer J ourney. Propose architecture solutions with competitive offers to customers.

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Collaboration 12-Week Marketing Plan

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  1. Your Logo Collaboration 12-Week Marketing Plan

  2. Sales Engagements Generating Leads Turning leads into prospects Awareness Sales Align Marketing Activities to Customer Journey Propose architecture solutions with competitive offers to customers Drive targeted value propositions based on customers’ specific business issues Build differentiation and reach the right target audience Public Relations Direct Marketing Websites Advertising Social Media Finance Offers Service Options Customer Events Webinars Demonstrations Email Marketing Telemarketing Personal Selling

  3. Collaboration Marketing Plan Summary Articulate your business goals and associated marketing goals to determine the right programs and success metrics. Example

  4. Target Audience Update the chart below with details about your target audience. Example

  5. Competitive Analysis Chart your competition to understand how to strengthen your competitive differentiation. Challengers Leaders Ability to Execute Niche Players Visonaries Completeness of Vision Example

  6. Key Messages / Value Propositions Update key messages based on your value added services that address target customer needs.

  7. Content Development Determine key sales tools and collateral need to communicate effectively with internal and external audiences. Leverage Content from Cisco Partner Marketing Central

  8. 12 Week Marketing Plan Map out detailed tasks to execute your marketing campaign.

  9. 12-Week Marketing Plan Map out detailed tasks to execute the appropriate marketing campaign.

  10. Pervasive VideoFor co-brand templates, visit the Pervasive Video Campaign Page.

  11. Collaboration BreakawayFor co-brand templates, visit the Collaboration Breakaway Campaign Page.

  12. Use the power of video – share with your customers http://videolounge.cisco.com/video/

  13. Cisco Collaboration Partner Community – Real-time Discussion with Cisco Subject Matter Expertshttps://www.myciscocommunity.com/community/partner/collaboration/

  14. Marketing activity template Example

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