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Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media. Presentation to Aegis Peter Farfaras, Chris Falkiner. Mobile. Is this the year? The evolution of Mobile Reach your consumers everywhere. 1. How do we get there? The mobile media-plan roadmap

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Mobile

Chris Falkiner &

Peter Farfaras


Connect with your audience using mobile media

Connect with your audience using mobile media

Presentation to Aegis

Peter Farfaras, Chris Falkiner


Mobile
Mobile

  • Is this the year?

  • The evolution of Mobile

  • Reach your consumers everywhere

1

  • How do we get there?

  • The mobile media-plan roadmap

  • Formats, Features, Capabilities

2

  • Who controls the future?

  • Summary

3



Is this the year
Is this the Year?

We are living in a connected world. Consumers use of mobile is far outpacing brands and agencies adoption.

So…IS THIS THE YEAR OF MOBILE?



Mobile device penetration in canada
Mobile: Device Penetration in Canada

Converged Mobile Device Market, Canada – Q2 & Q3 2009R.I.M. & Apple shipped approx. 82% of smartphones to partners

RIM

Apple

Palm

HTC

Samsung

Nokia

32.7%

Converged Mobile Devices

1.65-million

Mobile Phones

5.01-million

Source: IDC’s Canadian Mobile Phone Tracker, November 2010.


Mobile: The Swiss Army Knife of Media

Presence

Connectivity

A unified communications + multimedia creation tool residing in your pocket


Mobileis the glue

81% use their mobile phones to research products and services they are considering.

95%

other downtime

82%

at work

80%

at home

81%

shopping

65%

commuting


Mobile: Internet Usage To

Outpace Desktop by 2014

Source : Morgan Stanley 2010


The evolution of media consumption
The evolution of media consumption

  • Audiences are fragmented…Today, advertisers are challenged to:

  • Drive measurable results and positive ROI

  • Efficiently extend reach while maintaining a premium brand environment

  • Understand the rapidly-changing mobile media landscape



Where do we start?

How do we get there?

Roadmap of the Mobile Media Plan

Big vision for connected experiences

Investing in making vision a reality

Expertise in media and technology

Integrated multi-screen campaigns


How do we get there

Where do we start?

Enable your clientsto target mobile audiences with innovative, highly relevant, results-driven mobile ad experiences

Connection

The most relevant ways and places for advertisers to engage their target audiences.

Results

Achieving and exceeding advertiser objectives, delivering ROI

Innovation

Differentiated and game changing ad opportunities and new ways to capture and employ insights.



Types of mobile campaigns
Types of Mobile Campaigns

Mobile Advertising

Mobile MKTG Services

On-Device

Offline Response

Mobile Content

Mobile Commerce

  • Video and Music

  • Personalization

  • Mobile Websites

  • Branded Apps

  • CRM

  • Coupons

  • Promotions

  • Events

  • eCommerce

  • Operator billing

  • SMS / P2P

  • NFC



What you can do in the Mobile space

Video

Banners

Rich Media

In App


Mobile audience targeting
Mobile Audience Targeting

Geo Targeting

Demo Targeting

Leverage available technology…

To reach your target audience

Carrier Targeting

Device Targeting

Behavioral Targeting

3rd Party Impression Tracking

Frequency Capping

Day Part Targeting


Mobile Web vs Apps


Do both mobile web first
Do both - Mobile Web First


QR / MTag


2D & 3D Mobile QR/Tagging

Canadian awareness of Mobile tagging (2D/3D QR codes)



Mobile: Enriching the Brand Experience

Coupon

Store Locator

How to Guide & How to video

What if a flyer could be interactive?


Is this the year for Mobile?

It’s up to all of us!




Post click solutions
Post Click Solutions

  • Coupons/Promo Code

  • Data Capture

29


Post click solutions1
Post Click Solutions

  • Store Locator

  • Click to Download App


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