slide1
Download
Skip this Video
Download Presentation
Mobile Chris Falkiner & Peter Farfaras

Loading in 2 Seconds...

play fullscreen
1 / 30

Mobile Chris Falkiner & Peter Farfaras - PowerPoint PPT Presentation


  • 67 Views
  • Uploaded on

Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media. Presentation to Aegis Peter Farfaras, Chris Falkiner. Mobile. Is this the year? The evolution of Mobile Reach your consumers everywhere. 1. How do we get there? The mobile media-plan roadmap

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Mobile Chris Falkiner & Peter Farfaras' - kellsie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Mobile

Chris Falkiner &

Peter Farfaras

connect with your audience using mobile media

Connect with your audience using mobile media

Presentation to Aegis

Peter Farfaras, Chris Falkiner

mobile
Mobile
  • Is this the year?
  • The evolution of Mobile
  • Reach your consumers everywhere

1

  • How do we get there?
  • The mobile media-plan roadmap
  • Formats, Features, Capabilities

2

  • Who controls the future?
  • Summary

3

is this the year
Is this the Year?

We are living in a connected world. Consumers use of mobile is far outpacing brands and agencies adoption.

So…IS THIS THE YEAR OF MOBILE?

mobile device penetration in canada
Mobile: Device Penetration in Canada

Converged Mobile Device Market, Canada – Q2 & Q3 2009R.I.M. & Apple shipped approx. 82% of smartphones to partners

RIM

Apple

Palm

HTC

Samsung

Nokia

32.7%

Converged Mobile Devices

1.65-million

Mobile Phones

5.01-million

Source: IDC’s Canadian Mobile Phone Tracker, November 2010.

slide8

Mobile: The Swiss Army Knife of Media

Presence

Connectivity

A unified communications + multimedia creation tool residing in your pocket

slide9

Mobileis the glue

81% use their mobile phones to research products and services they are considering.

95%

other downtime

82%

at work

80%

at home

81%

shopping

65%

commuting

slide10

Mobile: Internet Usage To

Outpace Desktop by 2014

Source : Morgan Stanley 2010

the evolution of media consumption
The evolution of media consumption
  • Audiences are fragmented…Today, advertisers are challenged to:
  • Drive measurable results and positive ROI
  • Efficiently extend reach while maintaining a premium brand environment
  • Understand the rapidly-changing mobile media landscape
slide13

Where do we start?

How do we get there?

Roadmap of the Mobile Media Plan

Big vision for connected experiences

Investing in making vision a reality

Expertise in media and technology

Integrated multi-screen campaigns

slide14

How do we get there

Where do we start?

Enable your clientsto target mobile audiences with innovative, highly relevant, results-driven mobile ad experiences

Connection

The most relevant ways and places for advertisers to engage their target audiences.

Results

Achieving and exceeding advertiser objectives, delivering ROI

Innovation

Differentiated and game changing ad opportunities and new ways to capture and employ insights.

types of mobile campaigns
Types of Mobile Campaigns

Mobile Advertising

Mobile MKTG Services

On-Device

Offline Response

Mobile Content

Mobile Commerce

  • Video and Music
  • Personalization
  • Mobile Websites
  • Branded Apps
  • CRM
  • Coupons
  • Promotions
  • Events
  • eCommerce
  • Operator billing
  • SMS / P2P
  • NFC
slide18

What you can do in the Mobile space

Video

Banners

Rich Media

In App

mobile audience targeting
Mobile Audience Targeting

Geo Targeting

Demo Targeting

Leverage available technology…

To reach your target audience

Carrier Targeting

Device Targeting

Behavioral Targeting

3rd Party Impression Tracking

Frequency Capping

Day Part Targeting

slide23

2D & 3D Mobile QR/Tagging

Canadian awareness of Mobile tagging (2D/3D QR codes)

slide25

Mobile: Enriching the Brand Experience

Coupon

Store Locator

How to Guide & How to video

What if a flyer could be interactive?

slide26

Is this the year for Mobile?

It’s up to all of us!

post click solutions
Post Click Solutions
  • Coupons/Promo Code
  • Data Capture

29

post click solutions1
Post Click Solutions
  • Store Locator
  • Click to Download App
ad