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Let them play, make them buy: social game opportunities for marketing of everything

Let them play, make them buy: social game opportunities for marketing of everything. Alexey Kostarev , CEO & Co-founder. Traditional media have been a one-way communications channel. traditional media. 2. Social media are a new communications channel. social media. interactive.

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Let them play, make them buy: social game opportunities for marketing of everything

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  1. Let them play, make them buy:social game opportunities for marketing of everything AlexeyKostarev, CEO & Co-founder

  2. Traditional media have been a one-way communications channel traditional media 2

  3. Social media are a new communications channel social media interactive wider audience feedback fast user generated content 3

  4. Plenty of information makes it Hard to catch social media users’ attention … but word-of-mouth recommendations settle the matter 4

  5. General “recommendations” in social networks are useless 5

  6. How to reach and “hit” your target audience? 6

  7. Tremendous growth in social gaming provides great marketing opportunities 7

  8. Every social game is already well-targeted at specific audiences 8

  9. Huge audience is involved in social games 50% of all social network users number of social gamers Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group 9

  10. WEEKLY AUDIENCE: SOCIAL GAMES VS. Telecast million users Facebook social games TV Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group. Week ending February 13,2011. 10

  11. 19% addicted Among social gamers 69% women 50% consider ads useful 20% paid for in-game benefits Sources: AllFacebook, 2010; reports of i-Jet Media research group 11

  12. Social games greatly retain the audience 421min/month 300M MAU 60M DAU 927M hours/month of collective game-time 50% of all log-ins Sources: AllFacebook, 2010; reports of i-Jet Media research group 12

  13. Social games provide marketers with instantaneous feedback social games business consumer ‘I’ll buy!’ ‘Tedious’ ‘Not for me’ 13

  14. Marketing sales are to greatly prevail in the social gaming market 2015 2010 Source: reports of i-Jet Media research group 14

  15. Brand integration into social games 15

  16. Banner advertesement 16

  17. Offer walls 17

  18. Recent Ad Deals Sources: NM Incite; reports of i-Jet Media research group 18

  19. Thank you for your attention! @iJetMedia alexeykostarev@gmail.com

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