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Pru Protect. Introducing PruProtect. PRUPM10458 27/11/09. PruProtect – Product. PRUPM10458 27/11/09. PRUPM10458 27/11/09. Plus, automatic membership for all policyholders to our unique Vitality programme with Lite Rewards. Death Waiver. Serious Illness Waiver.

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PruProtect

Introducing PruProtect.

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Pruprotect product

PruProtect – Product.

PRUPM10458 27/11/09

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Plus, automatic membership for all policyholdersto our unique Vitality programme with Lite Rewards

Death Waiver

Serious Illness Waiver

Optional Serious Illness Cover for Children

Disability Cover

Income Protection

Unemployment Cover (provided by St Andrews)

Minimum Protected Account

Incapacity Waiver

Serious Illness Cover

Life Cover

We offer a comprehensive menu plan

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Serious Illness Cover

Income Protection

Life Cover

Step 1: Add the basics

Life Cover and/or Serious Illness Cover need to be included in the Plan

  • Serious Illness Cover

  • Up to 154 conditions covered on the Comprehensive plan

  • Payment based on severity of illness

  • Multiple claims available should your condition worsen or if you suffer an unrelated condition

  • 5-star rated Serious Illness Cover (Defaqto 2008)

  • Life Cover

  • Up to £5,000,000 cover is available on whole of life or fixed term basis

  • Terminal illness cover automatically included

  • Income Protection

  • Primary and Comprehensive Cover that provide a market leading range of benefits and innovative features at a competitive price.

  • Guaranteed rates

  • 5-star rated Income Protection Cover (Defaqto 2009)

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Incapacity Waiver

Minimum Protected Account

Serious Illness Cover

Income Protection

Life Cover

Step 2: Add reassurance

  • Minimum Protected Account

  • For extra reassurance you can choose to add the 'Minimum Protected Account' option

  • This option automatically tops-up your Life or Serious Illness Cover to a chosen amount after each claim

  • Unlike with competitors' buy-back options, there is no change to your premium when your cover is topped up In addition we will not require any additional underwriting

    Incapacity Waiver

  • Helps ensure your protection needs continue to be covered, even if you cannot perform work due to illness or injury

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Flexible Options

Serious Illness Cover

Income Protection

Life Cover

Step 3: Add flexibility

Add as many or as few of the following to your Plan, depending on your needs and budget:

  • Income Protection

  • Unemployment Cover (provided by St Andrews)

  • Disability Cover

  • Serious Illness Cover for Children

  • Waiver of Premium on Serious Illness

  • Waiver of Premium on Death

  • Indexation of Cover

Incapacity Waiver

Minimum Protected Account

These benefits can be added or removed throughout the life of the Plan to accommodate changing needs and budget.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Flexible Options

Step 4: Provide added value

Vitality is our unique member programme that encourages you to lead a healthier lifestyle and reduce your risk of suffering a serious illness

Vitality with Lite Rewards

We offer you discounts through Lite Rewards on a range of services including gyms, cinemas, health screens and travel

To keep you motivated, you have the opportunity to reduce the cost of your future premiums by making efforts to be healthier

Incapacity Waiver

Minimum Protected Account

Serious Illness Cover

Serious Illness Cover

Income Protection

Income Protection

Life Cover

Life Cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Protect your cover

Income Protection Cover

Life Cover

Serious Illness Cover

We offer a comprehensive menu plan

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Vitality with Lite Rewards

Flexible options

Incapacity Waiver

Protect your cover

Income Protection Cover

Life Cover

Serious Illness Cover

We offer a comprehensive menu plan

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Pruprotect pricing

PruProtect – Pricing.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


We have competitive pricing

Based on Male Non-Smoker with £100,000 of level Life and Serious Illness Cover. 25 year term. Premium rates are guaranteed. Future premium increase or decrease will depend on Vitality status and whether indexation is chosen. Competitor premiums for level Life and Critical Illness Cover as at 24 April 2009 on www.assureweb.co.uk

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Life cover

Life Cover.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Key reasons you should recommend PruProtect’s Life Cover

1

2

3

You can choose from level or decreasing cover or cover that increases with inflation.

While waiting for your application to be assessed Accidental Death cover may be provided at no cost.

If Life Cover is used to cover a loan financing a home, or alteration to an existing home, we may provide you with free Life Cover before your plan starts.

You can choose to include our Protected Life Cover option, which tops up just your Life Cover back to its original amount following a Serious Illness Cover claim (although the remaining Serious Illness Cover will be reduced).

4

5

Up to £250,000 cover for individuals with HIV who meet certain qualifying criteria.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts – Life Cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Life cover for people with hiv
Life cover for people with HIV

  • Reportedly, every seventy minutes, somebody in the UK is diagnosed with HIV*.

  • Our innovative product will provide Life Cover of up to a maximum of £250,000 for a maximum of ten years.

  • Cover available through UK intermediaries and premiums will be underwritten on each individual’s circumstances to accurately reflect the risk.

  • PruProtect’s unique Vitality with Lite Rewards will also be available to all members.

  • Applicants will need to meet the qualifying criteria.

*Terrence Higgins Trust 07/04/2009, campaigning.tht.org.uk

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Hiv qualifying criteria
HIV Qualifying criteria

  • Applicants must be aged between 25-50.

  • Applicants should not have transmitted HIV through intravenous drug use.

  • Applicants must be receiving Highly Active Antiretroviral Therapy (HAART):

    • In the UK; and

    • receiving treatment for the last six months; and

    • Commenced treatment in the last five years.

  • Treatment should result with increased CD4 cell count and viral load should be suppressed to a near undetectable level.

  • Applicants must be Hepatitis B and C negative.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Serious illness cover

Serious Illness Cover.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Key reasons you should recommend PruProtect’s Serious Illness Cover

1

You are covered for up to 154 conditions depending on the plan you choose, instead of the average 27 covered by traditional critical illness policies

2

You could claim for less severe illnesses, as well as life threatening ones

3

You could claim more than once

4

You get automatic membership to our Vitality programme with Lite Rewards which helps you to lead a healthy lifestyle

5

You get great value cover at a great price

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for Serious Illness Cover Illness Cover

* The total combined Serious Illness Cover and Disability Cover from us or any other provide cannot exceed £2,000,000.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Cover that pays out for serious illnesses as well as life-threatening ones

Cover that could allow you to claim again and again and again

Consumers now need…

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Heart and Artery life-threatening ones

Cancer

Stroke and Nervous System

Gastrointestinal

Respiratory Disease

Connective Tissues Diseases

Urogenital Tract and Kidney

Musculoskeletal Trauma

Eye

Ear

Endocrine and Metabolic Diseases

Major Organ Transplant

Permanent Disability

Accidental HIV

Plus:

Our Comprehensive Serious Illness Plan covers more body systems than traditional CIC

The illness categories include:

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Our Comprehensive Serious Illness Plan covers more body systems than traditional CIC

27 v 154

Traditional CIC

PruProtect’s SIC

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Of the 154 conditions we cover, over 100 are unique systems than traditional CIC

Here are just some of the 154 conditions…

  • Heart and Artery Benefit

  • Angioplasty to correct Carotid Artery Stenosis – for disease

  • Balloon Valvuloplasty – for disease

  • Cardioversion for Cardiac Arrhythmia – for disease

  • Emergency Intravenous Anti-arrhythmic Therapy for Ventricular Tachycardia or Fibrillation – for disease

  • Endovascular Heart Valve Replacement – of a complete valve

  • Femoral Artery Aneurysm Repair – for disease

  • Iliac Artery Aneurysm Repair – for disease

  • Infective Endocarditis – of specified severity

  • Keyhole Coronary Artery Bypass Surgery – for disease

  • Pericardectomy – of specified severity

  • Permanent Defibrillator Insertion – for specified conditions

  • Permanent Pacemaker Insertion – for a specified condition

  • Surgery for Cardiac Arrhythmia – for a specified condition

  • Surgery to correct Carotid Artery Stenosis – for disease

  • Surgical Repair of an Atrial or Ventricular Septal Defect – for a specified condition

    Stroke and Nervous System Benefit

  • Drainage of Brain Abscess by Craniotomy – meeting specified criteria

  • Endovascular Treatment of a Cerebral ArteriovenousMalformation –meeting specified criteria

  • SpinalMeningioma – resulting in permanent symptoms

  • Stereotactic Brain Surgery – for disease

  • Surgical Excision of a SpinalMeningioma –meeting specified criteria

  • Surgical Repair of Depressed Skull Fracture –meeting specified criteria

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Of the 154 conditions we cover, over 100 are unique systems than traditional CIC

Here are just some of the 154 conditions…

  • Gastrointestinal Benefit

  • Chronic Inflammatory Hepatitis – meeting specified criteria

  • Cirrhosis of the Liver – meeting lower specified criteria than Primary Serious Illness Cover

  • Loss of the use of more than one third of the tongue –meeting specified criteria

  • Partial Hepatectomy – meeting specified criteria

  • Permanent Rectal Fistula –meeting specified criteria

  • Portal Vein Thrombosis –meeting specified criteria

  • Surgical Repair of a Tracheo-Oesophogeal Fistula –meeting specified criteria

  • Connective Tissue Diseases Benefit

  • Giant Cell Arteritis – meeting lower specified criteria than Primary Serious Illness Cover

  • Polyarteritis Nodosa – meeting lower specified criteria than Primary Serious Illness Cover

  • Polymyositis – meeting lower specified criteria than Primary Serious Illness Cover

  • Rheumatoid Arthritis – meeting lower specified criteria than Primary Serious Illness Cover

  • Systemic Lupus Erythematosis (SLE) – meeting lower specified criteria than Primary Serious Illness Cover

  • Systemic Sclerosis (Scleroderma) – meeting lower specified criteria than Primary Serious Illness Cover

  • Wegener’sGranulomatosis –meeting lower specified criteria than Primary Serious Illness Cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Of the 154 conditions we cover, over 100 are unique systems than traditional CIC

Here are just some of the 154 conditions…

  • Urogenital Tract and Kidney Benefit

  • Partial Nephrectomy – meeting specified criteria

  • Bilateral Orchidectomy – for disease or trauma

  • Bladder Fistula – meeting specified criteria

  • Surgical Repair of a Kidney – for trauma

    Respiratory Disease Benefit to Age 70

  • Fibrotic Lung Disease – meeting lower specified criteria than Primary Serious Illness Cover

  • Mechanical Ventilatory Support for Near Drowning –meeting specified criteria

  • Pleurectomy – for disease

  • Pulmonary Embolus – meeting specified criteria

  • Surgical Drainage of a Lung Abscess – meeting specified criteria

  • Surgical Drainage of Emphysema – meeting specified criteria

Endocrine and Metabolic Diseases Benefit

  • Acromegaly – meeting specified criteria

  • Addison’s Disease –meeting specified criteria

  • Adrenalectomy – for disease

  • Conn’s Syndrome – meeting specified criteria

  • Cushing’s Syndrome – meeting specified criteria

  • Diabetes Insipidus – meeting specified criteria

  • Insulinoma – meeting specified criteria

  • Pheochromocytoma –meeting specified criteria

  • Radiotherapy to the Pituitary Gland – for disease

  • Sheehan’s Syndrome – meeting specified criteria

  • Simmond’s Disease – meeting specified criteria

  • Surgical Removal of the Pituitary Gland – for disease

  • Thyrotoxic Crisis – meeting specified criteria

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


The kidney story
The kidney story systems than traditional CIC

* Meeting specified criteria and severity – full details are available in providers plan provisions

OPTION A: FOR INTERNAL USE ONLY. NOT APPROVED FOR USE WITH CLIENTS.

OPTION B: FOR ADVISER USE ONLY. NOT APPROVED FOR USE WITH CLIENTS.

PRUPM10106

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Angioplasty systems than traditional CIC

Heart Attack

Aorta Graft Surgery

1st claim

Year 1

2nd claim

Year 5

3rd claim

Year 10

With our Serious Illness Cover you could claim again and again until all your cover is used up….

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Claim made systems than traditional CIC

Repair to

Broken window

Claim made

Insurance payment

loss through burglary

Claim made

Repair to damage following a house fire

Home contents

insurance

Claim made

Repair to dent inside panel

Claim made

Involved in road accident

Motor insurance

No payment

Chronical Renal

Impaiment

(Kidney Disease)

Claim made

Heart attack

COVER ENDS

Most traditional

Critical illness plans

Plus

With our Minimun Protected Account you can reinstate some or all of your cover back to its pre-claim level. This means you may be able to claim up to 3 times your original Serious Illness Cover amount up to a maximum of £1 million per life

Claim made

Chronic Rental Impairment 50% payment of your Serious Illness Cover

Claim made

Heart Attack 50% of remaining Serious Illness Cover

PRU PROTECT

A familiar concept

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

They don’t cover all body systems

They don’t cover all conditions within

a body system

They only cover one event

They end the policy after a claim is made

Their payments can be a lottery

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

They don’t cover all body systems, but PruProtect’s Comprehensive Serious Illness Cover includes….

  • Gastro/Liver conditions - such as:

  • Pancreatitis

  • Hepatitis

  • Cirrhosis

  • Partial removal of the liver

  • Respiratory Diseases - such as:

  • Fibrotic Lung Disease

  • Removal of one, two or more lobes of the lungs

  • Endocrine & Metabolic diseases - such as:

  • Removal of the Pituitary Gland

  • Thyrotoxic Crisis

  • Addison’s Disease

  • Cushing’s Syndrome

  • Connective Tissue Diseases - such as:

  • Systemic Sclerosis

  • Polymyositis

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

  • Around 7 in 10 newly diagnosed prostate cancer patients now survive beyond five years.

  • In the 1970s it was only 3 in 10 1

And PruProtect’s Comprehensive Serious Illness Cover also has no age restrictions for the following conditions….

  • Heart Attack

  • Stroke

  • Renal Impairments

  • Alzheimer’s Disease

  • Dementia

  • Parkinson’s Disease

  • Rheumatoid Arthritis

  • Any Neurological Disease causing permanent neurological deficit

Increased incidence of suffering multiple illnesses

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

They don’t cover all conditions within a body system, but PruProtect’s Comprehensive Serious Illness Cover includes the following in addition to the 23 ABI CI definitions….

  • Heart & Artery - including:

  • Congestive heart failure

  • Cardiomyopathy

  • Severe vascular & peripheral vascular disease

  • Surgical procedures including keyhole

  • Arrhythmia’s

  • Cancer - including:

  • Low grade Prostate Cancer

  • Advanced Aplastic Anaemia

  • Myelodysplasia

  • Marrow Aplasia

  • Mastectomy for Carcinoma in-situ of the breast

  • Musculoskeletal Trauma - including:

  • Less extensive third degree burns (5% to 20% covered)

  • Loss of a single hand or foot

  • Loss of a single limb

  • Loss of use of a whole hand

  • Amputation of two or more fingers or thumbs

  • Urogenital Tract & Kidney - including:

  • Renal dialysis and impairments

  • Partial or total kidney removal

  • Surgical repair of a kidney

  • Partial or total bladder removal

Increased incidence of suffering multiple illnesses

  • Eyes - including:

  • Blindness in one eye, central blindness, tunnel vision

  • Visual Impairment, removal of one eye

  • Ears - including:

  • Hearing impairment

Payouts on these conditions are subject to the claimant fulfilling the required medical definition – as outlined in our Plan Provisions.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

They only cover one event. But with PruProtect’s Comprehensive Serious Illness Cover you could claim more than once…

Claim 3:

Coronary Artery Bypass

Claim 4:

Stroke

Claim 1:

Angioplasty

Claim 2:

Heart Attack

  • The majority of illnesses have no age restrictions

  • MPA provides enhanced opportunity for multiple claims

  • MPA replenishes the Plan Account following a claim (with no increase in premiums or additional exclusions applied as a result of a claim). This is at a time when the customer has most likely become uninsurable.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


SIC Claim 2 systems than traditional CIC

reduces cover

SIC Claim 1

reduces cover

MPA set at 100%

Life

Cover

with

SIC

at

100%

MPA tops

cover back up

MPA tops

cover back up

Problems with traditional protection products

They end the policy after a claim is made, but with PruProtect’s Comprehensive Serious Illness Cover you could claim more than one time such as…

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Problems with traditional protection products systems than traditional CIC

  • Around 7 in 10 newly diagnosed prostate cancer patients now survive beyond five years.

  • In the 1970s it was only 3 in 10 1

Payments with traditional protection products can be a lottery, but with PruProtect’s Serious Illness Cover…

We pay based on the severity of the illness, so this increases the likelihood of receiving a payout

We use objective definitions for each condition covered – and these definitions are outlined in the Plan Provisions which is available at any stage throughout the application process or life of the policy

We aim to be upfront and honest about what is and is not covered – so there should not be any surprises when it comes time to claim

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


1 in 3 systems than traditional CIC

people in Britain will have a

cancer

diagnosed at some time during their life1

1. Source: Imperial Cancer Research Fund

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


The possibility of systems than traditional CIC

surviving a critical illness

before age 65 is almost

twice as great as dying2

2. Source: National Centre for Health Statistics

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


More than systems than traditional CIC

15 million people in England

have a

chronic or long-term disease

ranging from asthma to heart-failure3

3. Source: Gordon Brown’s speech on NHS 7 January 2008

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


In 2001 systems than traditional CIC

81%of women suffering with

breast cancer,

survived for more than 5 years

In 1971 it was only 52%

4. Source: Cancer Research UK website: http://info.cancerresearch/uk.org/cancerstats/types/breast/survival

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


The risk of a systems than traditional CIC

recurrent stroke

is 30-43% within five years5

5. Source: Mant , Wade, D and Winner, S “Health Care Needs Assessment: Stroke” in Royal College of

Physicians National Clinical Guidelines for Stroke, 2nd Edition, June 2004.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Accidental HIV systems than traditional CIC

Cancer

Ear to age 70

Eye to age 70

Heart and artery

Major organ transplant

Musculoskeletal trauma (e.g. loss of a limb)

Stroke and nervous system

Urogenital tract and kidney

Permanent disability (some to age 70)

What is a serious illness?

PruProtect categorises an illness into 14 illness categories

Including 4 categories not covered by traditional CI products

  • Connective tissue disease*

  • Endocrine and metabolic diseases (e.g. Cushing's syndrome)

  • Gastrointestinal

  • Respiratory disease to age 70

*Some providers may cover Rheumatoid Arthritis

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


systems than traditional CICThe mistake I made was to

develop the policy to pay out on the diagnosis.

It should be paid out on severity…”

Dr Marius Barnard

Founder of Critical Illness Cover

Source: City Wire Website (accessed 17 July 2008)

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Lower severity illness = systems than traditional CIClower payment

Higher severity illness = higher payment

The severity of the illnessesdetermines the payout

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Meeting customer expectations systems than traditional CIC

100%

75%

50%

Severity Payments

25%

15%

10%

Low severity

Medium severity

Higher severity

Severity Level

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Meeting customer expectations systems than traditional CIC

  • Cover for serious illness, surgical procedures and conditions – not just critical ones

  • Wider range of cover - up to 154 listed conditions covered on our 'Comprehensive' cover

  • Proportionate payments

  • Payments at an earlier stage of an illness

  • Multiple claims

  • Continuous cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Severity based cover systems than traditional CIC

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Severity based cover in action – systems than traditional CIC3rd Degree Burns

PruProtect Serious Illness Cover

The diagram shows estimates of the total body surface area (BSA) using the Wallace rule of nine method. The Wallace rule of nine is used to estimate the total surface area of a burn.

ABI definition of 3rd degree burns: Burns that involve damage or destruction of the skin to its full depth through to the underlying tissue and covering at least 20% of the body's surface area.

*Covered with PruProtect’s Comprehensive Serious Illness Cover only

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Blindness systems than traditional CIC

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


What about ‘tunnel vision’? systems than traditional CIC

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


What about ‘central blindness’? systems than traditional CIC

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Blindness
Blindness systems than traditional CIC

PruProtect definitions of visual impairment is tested uses the Snellen rating. The Snellen rating is the measurement of visual acuity using a standard Snellen chart at 6 metres. This must be supervised by a Consultant Ophthalmologist and reported as a fraction such as 6/18 or 6/36, meaning an individual can read at 6 metres letters that people with normal vision can read at 18 or 36 metres.

ABI definition of blindness is permanent and irreversible loss of sight to the extent that even when tested with the use of visual aids, vision is measured at 3/60 or worse in the better eye using a Snellen eye chart..

*Covered with PruProtect’s Comprehensive Serious Illness Cover only

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Minimum protected account

Minimum Protected Account. systems than traditional CIC

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


By adding the Minimum Protected Account. . . systems than traditional CIC

you can have your cover automatically topped up after each claim, by adding the Minimum Protected Account

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Plan Account systems than traditional CIC

Claim 1 reduces the Plan Account

Plan Account after claim 1

Claim 2 reduces the Plan Account

Plan Account after claim 2

Impact of SIC on the Plan Account

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Claim 1 systems than traditional CIC reduces the Plan Account

Plan Account

Claim 2 reduces the Plan Account

MPA (75%)

Minimum Protected Account

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Our product in action multiple claim case studies

Our product in action - systems than traditional CICMultiple claim case studies.

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Claim 3: Chronic Obstructive Pulmonary systems than traditional CIC

Claim 3: Chronic Obstructive Pulmonary

Claim 4: Chronic Obstructive Pulmonary

Claim 4: Chronic Obstructive Pulmonary

Claim 5: Heart Attack

Claim 5: Heart Attack

Disease

Disease

Disease worsened

Disease worsened

R1,100,000

R1,100,000

R1,100,000

R1,100,000

R1,100,000

R1,100,000

Claim 1: Amputation of arm

Claim 1: Amputation of arm

Claim 2: Ischaemic Heart

Claim 2: Ischaemic Heart

R1000,000

R1000,000

R1,100,000

R1,100,000

R1000,000

R1000,000

R1000,000

R1000,000

Disease and had a stent

Disease and had a stent

R1,100,000

R1,100,000

inserted

inserted

R900,000

R900,000

R900,000

R900,000

R1000,000

R1000,000

R900,000

R900,000

R1000,000

R1000,000

R800,000

R800,000

R800,000

R800,000

R800,000

R800,000

R900,000

R900,000

R900,000

R900,000

R700,000

R700,000

R700,000

R700,000

R700,000

R700,000

R800,000

R800,000

R800,000

R800,000

R600,000

R600,000

R600,000

R600,000

R600,000

R600,000

R700,000

R700,000

R700,000

R700,000

R500,000

R500,000

R500,000

R500,000

R500,000

R500,000

R600,000

R600,000

R600,000

R600,000

R400,000

R400,000

R400,000

R400,000

R400,000

R400,000

R500,000

R500,000

R500,000

R500,000

R300,000

R300,000

R300,000

R300,000

R300,000

R300,000

R400,000

R400,000

R400,000

R400,000

R200,000

R200,000

R200,000

R200,000

R200,000

R200,000

Category B

Category A

R300,000

R300,000

R100,000

R100,000

R100,000

R100,000

Category A

Category A

R300,000

R300,000

R100,000

R100,000

Severity C

Severity A

Severity C

SeverityC

Severity C

Severity A

R200,000

R200,000

R0

R0

R0

R0

R0

R0

R200,000

R200,000

Capital

Capital

Reduced

Reduced

SIB

SIB

Reduced

Reduced

Capital

Capital

Reduced

Reduced

SIB

SIB

Reduced

Reduced

SIB

SIB

Reduced

Reduced

Reinstated

Reinstated

Reinstated

Reinstated

Reinstated

Reinstated

R100,000

R100,000

R100,000

R100,000

Disability

Disability

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

Disability

Disability

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

Severity B

Severity B

R0

R0

Severity F

Severity F

R0

R0

LIFE FUND

LIFE FUND

Capital

Capital

Reduced

Reduced

SIB

SIB

Reduced

Reduced

SIB

SIB

Reduced

Reduced

Reinstated

Reinstated

Reinstated

Reinstated

Disability

Disability

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

LIFE FUND

A real case study from Discovery Life, South Africa

Purchased LIFE FUND = R 1,091,000

Capital Disability = 50%

Severe Illness Benefit = 30%

Minimum Protected Fund = 100%

+

+

+

+

R 395,488

R 395,488

R 163,650

R 32,730

R 668,238

Discovery Life Benefit payout = R 1,655,594

Benefit payments received = 152% of LIFE FUND

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


In all these cases the original claim would not have been covered by a standard CI policy

Real examples of multiple claims from Discovery Life, South Africa

  • Retinal detachment, was upgraded to permanent visual loss. The customer then had basal cell carcinoma removed

  • Prostate cancer. The client them developed melanoma with metastases.

  • Stroke that was upgraded in severity. The customer then developed Parkinson’s disease

  • Non q wave heart attack, followed by a more severe heart attack with decreased ejection fraction

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Protected life cover

Protected Life Cover. covered by a standard CI policy

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Protected life cover1
Protected Life Cover covered by a standard CI policy

  • This works like the Minimum Protected Account, except that it only tops up the Life Cover (and always at 100%) in the event of a Serious Illness Cover or Optional Serious Illness Cover for Children Claim.

  • It is particularly powerful in allowing the Life Cover to be put into Trust without it being reduced if your client has to make a Serious Illness claim payment. Under a traditional critical illness plan, a health claim would leave your client likely to have to pay higher premiums if they wanted to reinstate the life cover for their dependants, or even be declined cover altogether.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Optional serious illness cover for children

Optional Serious Illness Cover for Children. covered by a standard CI policy

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Key reasons to recommend PruProtect’s Optional Serious Illness Cover for Children

1

Receive up to £100,000 extra cover for each child.

2

We provide cover for children from the age of 3 months to 19 years

You can choose from either the Primary or Comprehensive level of Serious Illness Cover for Children

3

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for Optional Serious Illness Cover for Children Illness Cover for Children

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Disability cover

Disability Cover. Illness Cover for Children

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Key reasons to recommend PruProtect’s Disability Cover Illness Cover for Children

1

You can receive a payout for either temporary or permanent disability

With the choice of three different levels of cover you can choose how extensive you want your cover to be

2

3

Disability Cover is not affected by claims made for Life or Serious Illness Cover

4

We offer guaranteed and reviewable premium rates for this type of cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for Disability Cover Illness Cover for Children

* The total combined Serious Illness Cover and Disability Cover from us or any other provide cannot exceed £2,000,000.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Income protection cover

Income Protection Cover. Illness Cover for Children

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Key reasons to recommend pruprotect s 5 star income protection cover

1 Illness Cover for Children

Market leading range of benefits - we offer two types of cover: Primary and Comprehensive Cover that provide a market leading range of benefits and innovative features at a competitive price.

Guaranteed payment amount – if you’re unable to work through illness or injury you can feel confident that you are protected because our cover comes with greater certainty that we’ll pay out what we agree to. When you verify your salary at the application stage, we’ll guarantee you receive the agreed amount when you claim.

2

3

Guaranteed protection if you’re unable to work - you can also be certain that you’ll receive your monthly benefit if you’re unable to perform your own role due to ill health. Other insurers may not pay a benefit, and instead they would expect you to take an unsuitable alternative job that fits in with your situation.

Recovery Benefit - our Recovery Benefit gives you access to up to £2,000 worth of specialist care and support to help aid your recovery and return to work through such things as specialist treatment, counsellors, support groups and training courses.

4

Exclusive Vitality programme - you get automatic membership to our unique Vitality programme with Lite Rewards which encourages you to lead a healthy lifestyle by giving you great discounts with our health and wellbeing partners.

5

6

The only insurer that can reward you with lower premiums each year – look after your health with our Vitality programme and you could reduce your protection premiums each year, without reducing your cover.

Key reasons to recommend PruProtect’s 5-star Income Protection Cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Plus: Illness Cover for Children

  • You get a cash bonus if you return to work full time.

  • We’ve removed general exclusions that some other insurers apply.

  • You have the flexibility to increase your cover as your needs and lifestyle change.

  • For those self-employed we can start paying your benefit from seven days. We’ll also backdate the payment to give you financial security sooner.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for income protection cover
Fast facts for Income Protection Cover Illness Cover for Children

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Unemployment cover

Unemployment Cover. Illness Cover for Children

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Did you know
Did you know? Illness Cover for Children

  • The total number of unemployed rose to 2.03 million in January 2009.1

  • The number of homes repossessed in a month in the UK rose to 54% to 40,000 in February 2009.2

    There are no financial certainties these days, so for added financial security, your clients have the option of taking out Unemployment cover.

Source: 1National Statistics, Labour Market ‘Unemployment rate rises to 6.5%’, 18 March 2009;

2 Repossession up 54% - www.bbc.co.uk, 24 February 2009

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Key reasons to recommend pruprotect s unemployment cover
Key reasons to recommend PruProtect’s Unemployment Cover Illness Cover for Children

1

You can choose between a benefit that pays for either 12 or 24 months

2

You can claim more than once provided you have been in employment for at least 6 months since the last claim.

3

Carer Cover is automatically included. This pays a lump sum if you become a carer

4

Premium Waiver is included automatically. This means your premiums will be waived while you are unemployed.

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for unemployment cover
Fast facts for Unemployment Cover Illness Cover for Children

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Premium waivers

Premium Waivers. Illness Cover for Children

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09V

PRUPM10458 27/11/09


Key reasons to recommend pruprotect s premium waivers
Key reasons to recommend PruProtect’s Premium Waivers Illness Cover for Children

Waiver of Premium on Incapacity

With our Waiver of Premium on Incapacity you can choose a deferred period (the period of incapacity before your benefits are paid) of 1, 3, 6 or 12 months.

Waiver of Premium on Death

If you have a joint policy and select the 'Waiver of Premium on Death' option, future premiums for the remaining person will be waived if the insured life dies.

Waiver of Premium on Serious Illness Cover

With our Waiver of Premium on Serious Illness there is no specified waiting period before the premiums are waived if you suffer from a serious illness

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Fast facts for premium waivers
Fast facts for Premium Waivers Illness Cover for Children

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Indexation option

Indexation Option. Illness Cover for Children

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Indexation option1

  • With the Indexation option your cover increases automatically each year by inflation.

  • It provides the customer with peace of mind that the purchasing power of your selected cover will not diminish over time due to the effects of inflation

Indexation Option

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


Whole of life

Whole of Life. automatically each year by inflation.

Advisor use only. Not approved for use with clients.

PRUPM10458 27/11/09


Key reasons to recommend pruprotect s whole of life
Key reasons to recommend PruProtect’s Whole of Life automatically each year by inflation.

1

You can choose to have Life or Serious Illness Cover for the whole of your life

2

Whole of Life cover provides you with reassurance that you have cover for later in life when the incidence of having a serious illness is higher

3

Life Cover benefit could be used to fund inheritance tax liabilities or funeral expenses

4

Whatever happens in the future you are assured of cover

PRUPM10458 27/11/09

Advisor use only. Not approved for use with clients.


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