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Arysta Cereals Product Opportunities

Arysta Cereals Product Opportunities. November 2011. Cereals 2011 Product Line Up. Burndown Market Pre-Pare Metsulfuron A new product in development Post Grass market (All proprietary..chemistry &/or technology) Everest 2.0 Raze – Cross Spectrum (Grass & Broadleaf)

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Arysta Cereals Product Opportunities

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  1. Arysta Cereals Product Opportunities November 2011

  2. Cereals 2011 Product Line Up • Burndown Market • Pre-Pare • Metsulfuron • A new product in development • Post Grass market (All proprietary..chemistry &/or technology) • Everest 2.0 • Raze – Cross Spectrum (Grass & Broadleaf) • NextStep – Quality Group 1 grass product • Broadleaf herbicide market • Supremacy • Audit • Metsulfuron • Dicamba • Cereal fungicide market • Evito Plus Shadow & Basagran for Rotational Crops

  3. Flucarbazone + Cloquintecet (safener) • Removes the primary competitive disadvantage of the old Everest - Crop Safety • Much wider window of application to the crop • Less concerns under stress condition – extreme hot or cold • Easier to recommend with mixtures- • No longer need to add 2,4-d when combining with SU’s to ensure safety • More flexibility with tank-mixes • Overall, much more flexible product to recommend • Expanded use on traditional acres, Durum & winter wheat • Concentrated Liquid formulation – easy handling • Packaged in a 60 ounce bottle – which treats 80 acres • Low volume reduced shipping and warehousing

  4. Everest 2.0Relentless on Weeds • A smart product that controls the weeds that have emerged and those about to • Consistent level of control - works first time every time • Broadest spectrum of grass control including • Wild Oats, Green and Yellow foxtail (including Group 1 resistant types not control by Puma, Discover or Axial), Japanese Brome All one needs for grass control

  5. Everest 2.0Application Flexibility • Now with the Widest Window of Application • Early or late the growers crop is not affected • The only product that can be applied early with consistent results because of flush control – the farmer can apply when time allows Product returns due to out staging of the crop are a thing of the past

  6. Everest 2.0 • Exceptional crop safety - optimizes crop yields • Early and consistent weed removal optimizes crop yields USI customers can recommend Everest 2.0 knowing it will deliver yield

  7. New brand to compete in the Cross Spectrum segment • Combines Flucarbazone & Fluroxypyr & Cloquintacet • All the Benefits of Everest 2.0 plus the broadleaf control from fluroxypyr • Excellent broadleaf control from flucarbazone + fluroxypyr is very broad spectrum • Convenient All-In-One quality liquid formulation – 7 fl. Oz/Acre • Appeals to users currently not using Everest, that need flucarbazone • The only product to control both Group 1 (ACCase) resistant green foxtail, wild oats and Group 2 (ALS) resistant kochia • Controls flushing weeds – solid residual activity • Tankmix flexibility allows customization • Add a Phenoxy, SU or Bromoxynil to customize control • Opportunity to partner with Broadleaf chemistry & adjuvants

  8. A patented, proprietary mixture of fluroxypyr + thifensulfuron + tribenuron as a all in one dry formulation • Only possible due to Arysta’s proprietary formulation technology • Unique product - brings together the inherent advantages of sulfonylurea's w/ resistance management advantages of Fluroxypyr • Best in class broadleaf control • Crop rotation freedom • Outstanding crop safety • A premium broadleaf herbicide that is second to none in broad spectrum control • Positioned the high value proprietary broadleaf segment

  9. NextStep NG • Introduce a second brand of clodinafop in 2011 • Provides a well rounded solution for the major segments • Target is the group 1 segment – primarily Puma/fenoxaprop • NextStep is a quality product with interesting potential for Arysta • Opportunity to team with Pre-Pare or Supremacy • Preempts the generic introduction of this class of chemistry • Part of a strategic relationship with Syngenta in the cereals market • Syngenta will market a brand of Flucarbazone called Sierra • An ally in the effort to accelerate the expansion of Flucarbazone

  10. Arysta Cereals 2011 Retail OfferEverest & Pre-Pare Summary

  11. Arysta Cereals 2011 Retail OfferAudit & Supremacy Summary

  12. Arysta Evito Retail Offer Incentive - Options * Matching Jugs of Everest 2.0 with Evito brands purchased by December 15th will qualify for Evito Retail Bonus of $50/ jug. Only EDI purchases less returns during program period within listed program geography will qualify

  13. Thanks for Your Support of Arysta

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