IBIS Advocacy Workshop Copenhagen, March 17 th 2009. What We’ve Achieved So Far: The Good News….
Copenhagen, March 17th 2009
In 2000, governments around the world pledged to achieve “Education For All” by 2015. The world has the resources to do it, the world knows how to do it and we even have a plan that actually works. Where it has been implemented we have gotten results:
Unless we change course, some countries will not meet the goals by 2115 let alone 2015. That is why we have all come together. We must work together to make the case for Education for All, mobilize public support and raise universal education up the political agenda to ensure:
How do we do that? Advocacy tools:
Policy analysis and development
Public awareness and communication
Grasstops and opinon leaders
Direct Policymaker contact
In February 2008 the GCE UK submitted a report to the Department for International Development based on an analysis of the UK spending on aid to education and outlining specific areas where progress could be made.
The US coalition has used GCE Global Action Week as an opportunity to contact policy makers and press for concrete legislative and policy action:
2004 - Senator Hillary Rodham Clinton (D-NY) headlined Action Week in the U.S. by unveiling legislation designed to provide universal basic education for all children throughout the world.
2006 - About 60 students from across the country and ten international students traveled to Washington, DC to meet with nearly 50 Congressional offices about the importance of supporting universal education. Students attended a training program about how to speak to congressional leaders about universal education.
2008- Shakira joined Rep. Nita Lowey, Chair of the US GCE Gene Sperling, and students from across the country to participate in a press conference to raise awareness about the bipartisan Education for All Act of 2007 (EFA) and call on government leaders to support basic education for all children and participated in several private meetings.
Three Components Countdown Report
What’s the point?
What impact can
What do we bring
to the table?Lobbying Basics
In Person Visit
Mass emails, etc.
9. Follow up.
1. Understand the issue.
8. Hold the meeting.
2. Pick your targets.
7. Expect the unexpected.
3. Plan the meeting.
6. Be prepared.
4. Know the political climate.
5. Determine what you’re asking for.
July 2008 Countdown Report
Public Awareness and Communications
THE MEDIA’S ATTENTION
GCE Example: The Reading Rocket!
Letters to the Editor:
“Crisitunity” is real world situation that is either a crisis about to unfold (bad thing possible) or the opportunity potentially to be achieved (good thing possible) It’s the hook for any compelling action
Bush has vetoed children’s health care.<crisis>Congress can override him, but it must act quickly. <opportunity>
Monks are being killed in Burma <crises> and China has the power to stop it. <opportunity>
The Bali summit may produce a binding climate plan to dramatically slow global warming. <opportunity> But if polluter nations scuttle the negotiations we may never get another chance <crisis>
We’re working day and night to protect the earth.”
“Global warming threatens our very way of life.”
“Parliament doesn’t think that you care!”
Example: GCE UK Process for Developing their 3 year Strategy: