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Floral Design: arranging and merchandising flowers and floral products

Floral Design: arranging and merchandising flowers and floral products. Competencies 30.00-32.00. Design Tab Reference Book. Using the top and the bottom of this tab divide it into four sections (you should have a section for line, mass, form and filler)

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Floral Design: arranging and merchandising flowers and floral products

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  1. Floral Design: arranging and merchandising flowers and floral products Competencies 30.00-32.00

  2. Design Tab Reference Book • Using the top and the bottom of this tab divide it into four sections (you should have a section for line, mass, form and filler) • In each block you should provide the description given on the slide, example flowers, and a picture that best shows the type.

  3. Classical European History Oriental American

  4. Grower/Supplier- provides flowers & supplies in mass Wholesale- Provides flowers & supplies for retailers Retail-everyday occasions Specialty-1 segment only (ex. Weddings or potted plants Mass-Market-largequantities, nothingpre-arranged Cash –N- Carry-flowers by the stem CUSTOMER

  5. Types of Design Materials • There are four basic types of design materials: • Line flowers • Mass flowers • Form flowers • Filler flowers

  6. Line Flowers • Tall spikes of flowers with florets blooming along the stem • Create the outline for an arrangement and establish the height and width as well as the curvilinear lines.

  7. Line Flowers-Examples • Snapdragons • Gladiolus

  8. Mass Flowers • Have the flower head on the terminal end of the stem • Draw attention to the focal point and add mass and weight to the arrangement. • Cover floral foam and help fill in empty areas with flowers

  9. Mass Flowers-Examples • Carnations • Roses • Chrysanthemums

  10. Form Flowers • Unique in shape or color • Create the accent or focal point or focal area of the arrangement to attract the viewer’s attention

  11. Form Flowers-Examples • Bird of paradise • Orchid

  12. Filler Flowers • Have small sprays of flowers or are like ferns • Used to fill empty spaces and to accent the other floral materials within the arrangement • Also used to cover or hide the mechanics of the arrangement including the frame, supports, ties, etc.

  13. Filler Flowers-Examples • Baby’s breath • Statice

  14. Shape Tab in Reference Book • Doing the same as you did for the design tab divide the top and bottom into 11 sections (5 on top and 6 on bottom) • Again write the shape, give a description, and draw a picture of an arrangement that shows the shape. You may not just draw the shape you must draw an arrangement!

  15. Floral Design Shapes

  16. Round • Flower arrangement is basically round in shape

  17. Oval • Flowers make an oval shaped arrangement

  18. Fan • Flowers make a fan or semicircle shaped arrangement

  19. Triangle • Shape may be an equilateral triangle with all three sides the same length or asymmetrical triangle with sides of different lengths.

  20. Right Angle • Flowers make an L shape

  21. Inverted-T • The flowers make an upside down T

  22. Vertical • Straight up, in a bud vase, tall vertically, narrow horizontally

  23. Horizontal • Long horizontal and short vertically

  24. Diagonal • Halfway between vertical and horizontal

  25. Crescent • Shaped like a quarter moon

  26. Hogarth curve • Shaped like an S curve

  27. Principles Tab in Reference Book • These principles are very similar to those of the landscape design. • Draw on the top half of the tab an arrangement that you can point out all 9 principles. • On the bottom write the principles out in a horizontal line with the descriptions written underneath and draw a line from the name to where it is shown on the arrangement.

  28. Design Principles

  29. Balance • When the flower size and container flow together and complement each other

  30. Focal Point • Creates the accent and interest to catch the eye

  31. Keeps relative size, color and texture of the flowers to create a pleasing arrangement. Floral designs should be at least 1 ½ to 2 times the height or width of the container. Proportion

  32. Scale • The principle that the design must be in proportion to the surrounding area where it is placed.

  33. Used to catch attention and draw attention to the design Accent

  34. Repetition • Accentuates the flowers and colors by repeating their use throughout the design

  35. Rhythm • Creates a sense of continuity or flowing together

  36. Harmony • When all parts flow together to give a completed look to the arrangement

  37. Unity • When the flowers complement each other through color, size, and shape

  38. Design Techniques For this tab just write out the steps 1-8 on the top through the bottom.

  39. Steps in Designing Arrangements • Select a design shape • Select appropriate container, cut floral foam and attach to container • Set container and foam in water for 20 minutes • Select fern or other filler and arrange in foam to cover foam and extend at least 1 ½ times the width of the container.

  40. Steps in Designing Arrangements • Insert flower to make arrangement desired height • Insert more flowers to make design outline and focal point • Add other flowers as needed to make arrangement • Arrange filler flowers such as baby’s breath to give a completed appearance

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