Public Involvement and the Early Education Campaign: Washington State Case Studies. Transportation Choices Andrew Austin, Field Director Andrew@transportationchocies.org 253-732-9434. Local Reality: Transit Revenue Campaigns in Washington. We’ve passed 15 of 19 measures in the last 4 years.
Public Involvement and the Early Education Campaign: Washington State Case Studies
Andrew Austin, Field Director
Organized opposition including the local paper that didn’t exist in Vancouver
Tighter campaign timeline with Feb. election in Pierce.
Slightly worse electorate in Pierce
Pre-campaign plan work, education, and polling
Polling is crucial!
Combine polling results with direct elected/board member lobbying to craft a winning package. (If we didn’t do this we probably would have lost in Vancouver)
If polling says you can’t win, don’t do it, reassess and find alternatives
Other than package shaping, using polling to craft your message and tone.
Transit agency staff and board: Craft a package that can win.
Top target coalition partners and funders (i.e. ATU & Chamber): Ideally everyone feels bought into the decision going forward and was listened to throughout the process.
The general public/voters. Craft media stories, LTEs, social media, blogs, etc. covering decision to go to ballot in a way that aligns with future campaign messaging.
The Right Ask
The Right Message
An Existing and United Campaign Committee from day -1.