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Deconstructing Media

Deconstructing Media. Week Three Media Literacy. Essential Question. How do media images influence your life? How is that influence positively or negatively reflected in your culture? . The Power of the Media.

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Deconstructing Media

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  1. Deconstructing Media Week Three Media Literacy

  2. Essential Question • How do media images influence your life? How is that influence positively or negatively reflected in your culture?

  3. The Power of the Media • The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses. - Malcom X

  4. What are some examples you remember seeing where the media had an enormous effect on the American public?

  5. How does the power of the media play into advertising? McDonald’s Commercial

  6. Deconstructing Media: The term deconstruction is often used in a loose way as a synonym of critical analysis, especially the kind of uncooperative critical analysis that subjects a work or a text to close scrutiny in order to expose contradictions, poor logic or unwelcome affinities with other works or cultural objects. http://www.wordiq.com/definition/Deconstruction Try deconstructing some commercials on your own. Check them out.

  7. What message do you think this video is sending? • What tactic is the creator of the message using? Does it work? • How realistic do you think this message is? Explain your reasoning. Pizza Public Service Announcement

  8. What’s up ahead this week… • Work on deconstructing commercials, print ads, and news broadcasts • Finish all video recording and script writing for the announcements by Wednesday (EVERYTHING needs to be recorded on Wednesday) • Create interview questions and set-up interview appointments • Watch “The Modern Racist Paradigm” on Thursday

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