Chapter 12 Designing and Managing Health Care Marketing Channels

Aug 31, 2012

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LEARNING OBJECTIVES. What is a marketing channel system and value network?What functions and flow are performed by marketing channels?How should effective health care delivery channels be designed?What decisions do companies face in managing their channels?How should channels be integrated and c

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Chapter 12 Designing and Managing Health Care Marketing Channels

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1. Chapter 12 Designing and Managing Health Care Marketing Channels

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Chapter 17 Designing and Managing Value Networks and Marketing Channels by. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Chapter Objectives.

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MANAGING MARKETING CHANNELS AND WHOLESALING

MANAGING MARKETING CHANNELS AND WHOLESALING. You can eliminate the middleman but you can not eliminate its functions. Defining Marketing Channels of Distribution. Marketing intermediaries. NATURE AND IMPORTANCE OF MARKETING CHANNELS. Value Created by Intermediaries.

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MANAGING MARKETING CHANNELS AND SUPPLY CHAINS

C HAPTER. MANAGING MARKETING CHANNELS AND SUPPLY CHAINS. What is a Marketing Channel?. A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. Retailer. A channel intermediary that sells mainly to customers.

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Chapter 12 Marketing Channels and Supply Chain Management

Chapter 12 Marketing Channels and Supply Chain Management. Firm. Customer. Channels. retail stores wholesalers telemarketing mail order catalogs

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Chapter 12 Designing and Managing Services

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Chapter 12 Global Marketing Channels and Physical Distribution

Chapter 12 Global Marketing Channels and Physical Distribution. Power Point by Kristopher Blanchard North Central University. Channel Objectives. Marketing channels exist to create utility for customers

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Chapter 13 Marketing Channels

Chapter 13 Marketing Channels. Professor Jason C. H. Chen, Ph.D. School of Business Administration Gonzaga University Spokane, WA 99223 chen@jepson.gonzaga.edu. After studying this chapter, you should be able to:. Explain the functions and key activities of marketing channels.

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Lecture 7 Designing and Managing Value Networks and Marketing Channels

Lecture 7 Designing and Managing Value Networks and Marketing Channels. RCBC Campus August 2, 2006. Prof. Mundy Gonzalez. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Manufacturer-Customer Contacts. M. C.

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Chapter 12 Global Marketing Channels and Physical Distribution

Chapter 12 Global Marketing Channels and Physical Distribution. Channel Objectives. Marketing channels exist to create utility for customers Place utility - availability of a product or service in a location that is convenient to a potential customer

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Designing Marketing Channels

Part 2: Developing the Marketing Channel. Designing Marketing Channels. Channel Design Who engages in channel design Channel design paradigm When to make a channel design Distribution objectives Distribution tasks Channel structure decisions

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Designing and Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Channels. Key Concepts. Marketing Management at Royal Philips Electronics. One of the world’s biggest electronics companies and Europe’s largest, with sales of over $36 billion. Secret of RPE’s success is Distribution.

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Chapter 12 Marketing Channels: Delivering Customer Value

Chapter 12 Marketing Channels: Delivering Customer Value. Topics to Cover. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Channel Behavior and Organization. Supply Chains & Value Delivery Network.

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MANAGING MARKETING CHANNELS AND WHOLESALING

MANAGING MARKETING CHANNELS AND WHOLESALING. C HAPTER 15. Terms used for Marketing Intermediaries. NATURE AND IMPORTANCE OF MARKETING CHANNELS. Value Created by Intermediaries Functions Performed by Intermediaries Consumer Benefits from Intermediaries.

388 views • 13 slides

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Chapter 17 Designing and Managing Value Networks and Marketing Channels by. PowerPoint by Milton M. Pressley University of New Orleans. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Chapter Objectives.

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CH 15 Designing and Managing Value Networks and Channels

CH 15 Designing and Managing Value Networks and Channels. Kotler Koshy Keller Jha. Marketing Channels. Sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Channels and Marketing Decisions. Push

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Designing and Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Channels. Channel Power. Coercive. Reward. Legitimate. Expert. Referent. Channel Integration and Systems. Producer, wholesaler and retailer act as a unified system. (one member emerges

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Selecting & Managing Marketing Channels

Selecting & Managing Marketing Channels. Otterbein College Winter 2000. Objectives. Work Performed by Marketing Channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics. How a Distributor Reduces the Number of Channel Transactions. 1. 2. 3. 4.

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Chapter 12: Marketing Channels

Chapter 12: Marketing Channels. Retrieved from http://techmarketingbuffalo.com/walmart-logo-history-download/. Brooke Hodges, Minh Phan, Sam Valencia, Scott Williams. Topic Outline. Supply Chains Marketing Channels Channel Behavior and Organization Channel Functions

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Designing and Managing Integrated Marketing Communications (Chapter 17)

Designing and Managing Integrated Marketing Communications (Chapter 17). Marketing Communications Mix: Advertising Sales Promotion Events and Experiences Public Relations and Publicity Direct Marketing Personal Selling (Table 17.1) - Platforms used to market your product.

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Chapter 17 Designing and Managing Value Networks and Marketing Channels by

473 views • 37 slides

More Related

Chapter 12 Designing and Managing Health Care Marketing Channels

Chapter 12 Designing and Managing Health Care Marketing Channels

Presentation Transcript

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

MANAGING MARKETING CHANNELS AND WHOLESALING

MANAGING MARKETING CHANNELS AND SUPPLY CHAINS

Chapter 12 Marketing Channels and Supply Chain Management

Chapter 12 Designing and Managing Services

Chapter 12 Global Marketing Channels and Physical Distribution

Chapter 13 Marketing Channels

Lecture 7 Designing and Managing Value Networks and Marketing Channels

Chapter 12 Global Marketing Channels and Physical Distribution

Designing Marketing Channels

Designing and Managing Integrated Marketing Channels

Chapter 12 Marketing Channels: Delivering Customer Value

MANAGING MARKETING CHANNELS AND WHOLESALING

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

CH 15 Designing and Managing Value Networks and Channels

Designing and Managing Integrated Marketing Channels

Selecting &amp; Managing Marketing Channels

Chapter 12: Marketing Channels

Designing and Managing Integrated Marketing Communications (Chapter 17)

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Selecting & Managing Marketing Channels