Media ethics part 2
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Media Ethics, Part 2. How professional codes guide journalists’ behavior. Schedule Update. Today: Ethics, Part 2 Friday: Guest speaker Ted Warren, The Associated Press Photojournalism in the digital era Next week: Media Law. Calculating your grade. 3 exams @ 100 = 300 1 paper @ 30 = 30

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Media Ethics, Part 2

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Media ethics part 2

Media Ethics, Part 2

How professional codes guide journalists’ behavior

JAMM 100


Schedule update

Schedule Update

  • Today: Ethics, Part 2

  • Friday: Guest speaker

    • Ted Warren, The Associated Press

    • Photojournalism in the digital era

  • Next week: Media Law

JAMM 100


Calculating your grade

Calculating your grade

  • 3 exams @ 100 = 300

  • 1 paper @ 30 = 30

  • Clicker quizzes: 20 @ 10 = 40

  • Total points so far:340

    Still to come: 1 paper, 1 exam, extra credit

    Total points for semester: 500

JAMM 100


Student course evaluations

Student Course Evaluations

  • On-line at: http://www.webs.uidaho.edu/studentevals/

  • Please be constructive, specific in responses to open-ended questions

  • Surveys are anonymous, confidential

  • Last day to participate: Sunday, Dec. 12

JAMM 100


Clicker quiz 1

Clicker Quiz #1

Which philosopher advocated the Golden Mean, which suggests moderation between extremes?

a) Socrates

b) Sophocles

c) Plato

d) Aristotle

e) Thucydides

JAMM 100


Clicker quiz 11

Clicker Quiz #1

Which philosopher advocated the Golden Mean, which suggests moderation between extremes?

d) Aristotle

JAMM 100


Ethics enforcement

Ethics: Enforcement

  • Journalists aren’t licensed, so face no formal sanctions for unethical acts

  • Many groups have ethics codes, but lack enforcement power

  • Peer pressure, public embarrassment are only consequences for violations

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Professional codes

Professional Codes

  • Radio-TV News Directors Association

  • American Advertising Federation

  • Society of Professional Journalists

  • Public Relations Society of America

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Code of ethics

Code of Ethics

Public Relations Society of America

  • Act as responsible advocates

  • Provide a voice in marketplace of ideas

  • Adhere to highest standards of accuracy, truth

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Spj code of ethics

SPJ Code of Ethics

Society of Professional Journalists

  • Seek truth and report it

  • Minimize harm

  • Act independently

  • Be accountable

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Common ethical violations

Common ethical violations

  • Sensationalism

  • Conflict of interest

  • Fakery

  • Plagiarism

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Fakery

Fakery

  • 1992: Dateline NBC

    • Report on safety of Chevrolet trucks

  • Claim: side-mounted fuel tanks prone to explode in collision

  • NBC rigged gas tanks with igniters

  • Video showed fuel spill, flames

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1992 nbc

1992: NBC

  • VIDEO: When Good Journalists Do Bad Things: Truthtelling & the Public Trust

  • Poynter Institute: www.poynter.org

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1992 nbc1

1992: NBC

  • GM filed lawsuit; lawyers negotiated

  • NBC retracted story, apologized

  • NBC News President Michael Gartner resigned

  • GM used PR strategy for crisis management

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Plagiarism

Plagiarism

  • The act of taking ideas, thoughts or words from another and passing them off as your own

  • Closely related to fabrication (making up stories, facts, quotes)

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Plagiarism case studies

Plagiarism: Case studies

  • 1981: Janet Cooke

  • 1998: Stephen Glass

  • 2003: Jayson Blair

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Janet cooke

Janet Cooke

Washington Post, 1981

  • ‘Jimmy’s World’

  • 8-year-old heroin addict

  • Illustrated urban drug problems in D.C.

  • Cooke won Pulitzer

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Janet cooke1

Janet Cooke

Problems with ‘Jimmy’s World’:

  • Jimmy didn’t exist

  • Story couldn’t be verified

  • Post returned Pulitzer

  • Cooke resigned

JAMM 100


Stephen glass

Stephen Glass

  • Writer for The New Republic

  • Fabricated dozens of stories, 1997-1998

  • Subject of movie (2003): Shattered Glass

  • http://www.youtube.com/watch?v=nA4N9ex56jA

JAMM 100


Jayson blair

Jayson Blair

  • New York Times

  • Fabricated stories

    • Cut and pasted from other newspapers’ Web sites

    • Made up sources & descriptions

JAMM 100


Jayson blair1

Jayson Blair

  • Resigned May, 2003

  • Blamed Times editors

  • Interview with Katie Couric, 2004

  • http://www.msnbc.msn.com/id/21134540/vp/4455995#4455995

JAMM 100


Fallout from blair affair

Fallout from Blair Affair

  • 2 top editors resigned

  • Times appointed ombudsman to improve credibility

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Holding the media accountable

Holding the media accountable

  • Ombudsmen (or women)

  • Journalism reviews

  • Watchdog groups

  • News councils

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Ombudsman

Ombudsman

  • Staff member assigned to hear, respond to audience complaints

  • Original purpose: government position in Sweden

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Ombudsman1

Ombudsman

Also known as:

  • Ombuds officer

  • Reader representative

  • Reader advocate

  • Public editor (New York Times)

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Www newsombudsmen org

www.newsombudsmen.org

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Journalism reviews

Journalism reviews

  • Columbia Journalism Review (CJR)

  • American Journalism Review (AJR)

  • Quill (published by SPJ)

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Watchdog groups

Watchdog groups

  • Founded in 1986 by Jeff Cohen

  • Believes corporate media has conservative bias

  • Monthly magazine: Extra!

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Watchdog groups1

Watchdog groups

  • Media Research Center

  • Conservative group founded by Brent Bozell, 1987

  • Believes media have liberal bias

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News councils

News Councils

  • City or state groups

  • Public & media members

  • Review complaints & issue reports

  • No enforcement powers except public opinion

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News councils1

News Councils

Mission: To help maintain public trust and confidence in the news media … by creating a forum where the public and the news media can engage each other in examining standards of journalistic fairness.www.wanewscouncil.org

JAMM 100


Clicker quiz 2

Clicker Quiz #2

Which of the SPJ ethical standards did NBC violate with the Dateline report?

  • Seek truth and report it

  • Minimize harm

  • Act independently

  • Be accountable

JAMM 100


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