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Cluster:Juices Procession Industry

THE REGION OF MURCIA, SPAIN. Cluster:Juices Procession Industry Document: presentation of the main conclusions of the cluster survey. Region of Murcia. REGION OF MURCIA. High concentration of juice companies.

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Cluster:Juices Procession Industry

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  1. THE REGION OF MURCIA, SPAIN Cluster:Juices Procession Industry Document: presentation of the main conclusions of the cluster survey

  2. Region of Murcia REGION OF MURCIA

  3. High concentration of juice companies (1) “Other” includes companies from other regions of Spain. Among them, the biggest companies are Granini (3.6%), Pepsico (3,4%), Pascual (3.1%), Eurojuice (3.1%), Dream fruits (2.9%), Agrozumos (2.8) and López Moreno (2.1%).

  4. Companies Interviewed • Main companies for the PSIP • Agrumexport: still pending! • Amgat Citrus Products • Antonio Muñoz • Bradock Food Products • Cofrutos: still pending! • Conservas Mira • Halcon Foods • Hero • J. Garcia Carrion • Juver • La Verja • Marin Montejano • Rostoy • Other companies (C) & institutions (I) interviewed • Agrupación de Conserveros (I) • Ailimpo (I) • Cítricos de Murcia (C) • Conservas de Murcia (C) • CTNC (I) • Derivados Citricos (C) • FMC Europe • University Miguel Hernandez – Department of Food Technology (I)

  5. Other Companies which might be part of the juices PSIP • Citromil Extraction of citrus • Eurogranizados • Herbspain Extraction of citrus • Hortimur • Mensajero Alimentación All kind of juices • Miguel Parra e Hijos Extraction of citrus • Panarro Foods Production of juices commercialised by Bradock • Rivervend España Citrus juices • Tropicana – Al Valle All kind of juices, a really innovative company • Tana Citrus juices

  6. Company Information • Turnover • Employees • Year of creation • Typology of the persons interviewed: • Internationalization: • Products Portfolio: • Subcontracting 69.957.733,45 356,64 1.972 Employee, responsible of the quality or R&D department with high qualification Two are part of a international group (Hero, Juver). But their R&D and product development is done locally Mainly juices (80%), but there are companies diversified to wine (Garcia Carrion, Rostoy) and other products (Hero) Clients or providers

  7. Company Management • IPR • Organisation • Education Mainly trademarks, is not relevant on patents or designs Marketing department, and of course manufacturing department Many of them do not have relevant education (manufacturing employees). In the technical department, the employees have a university degree. Just in a few cases PhD

  8. Company Strategy • Orientation • Competitors • Constraints 73,3% development of new products. 53% detection and conquest of new markets Local competitors: Pascual (Zumosol), Granini, Alvalle (Tropicana) Concentration of the commercialisation chain Providers organisation (agriculture cooperatives) Frauds on juices composition

  9. Information System • Electronic Networks • Press subscriptions Good connections. But just two of them have a permanent and structured system for share information There are many magazines received by all of the companies. Providers of machinery and other inputs also made a permanent update of information to these companies as potential customers

  10. Innovation & Watch • Main sources • Fields of Survey • Sources of information • Practical of Watch • The Market • Providers • Products • Technologies • Market • Regulations • Fairs • Internet • Research Institutions and Professional organisations • Formalised on customers, suppliers and markets

  11. Networks • Participation of the company and the management in organisations • Agrupación de Conserveros • CTNC • AILIMPO • Asozumos: • AIJN

  12. Conclusions • The growth in companies come from product innovation • Information comes from different sources, but none of them satisfactory • They do not consider themselves as a cluster. However they express that their information needs are the same for all of them • Main expected difficulties • Four industrial associations providing information • There is not a common umbrella for all of them that would be able to be the basis for the setting-up a system with enough resources to update the information

  13. THANK YOU FOR YOUR ATTENTION! Contact details: Esteban Pelayo / Juan A. Aroca Murcia Regional Development Agency (INFO) Innovation Department Ave. de la Fama 3 - 30003 Murcia (Spain) Tel: +34 968 366 849 Fax: +34 968 368 441 email: stratinc@info.carm.es

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