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2. Giris. Konumuz: M?steri Iliskileri Y?netimi ? Nedir? Neden ?nemli?M?steri Iliskileri Y?netimi (CRM) ile ne kastedildigi, neden ?nemli oldugu, uygulanmasi sirasinda yapilabilecekler?Ne anliyoruz? (Beyin firtinasi). 3. G?ndem. M?steri Iliskileri Y?netimini Zorunlu Kilan GelismelerM?steri Iliskileri Y?netimi Nedir, Firma Degerini Nasil EtkilerOperasyonel Sonu?lari Nelerdir? Getirileri Nasil ?l??l?r? .

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