Optimizing airport revenue it s all about the bottom line
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Optimizing Airport Revenue It’s All About The Bottom Line. Presented by Darrell Brantley Asst. Manager of Ground Transportation Services. Orlando International Airport. Ranked #1 in Customer Service for Large Airports Source: Airport Revenue News Magazine. Employee Parking.

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Optimizing airport revenue it s all about the bottom line

Optimizing Airport RevenueIt’s All About The Bottom Line

  • Presented by

  • Darrell Brantley

  • Asst. Manager of Ground Transportation Services


Orlando international airport

Orlando International Airport

  • Ranked #1 in Customer Service for Large Airports

  • Source: Airport Revenue News Magazine


Optimizing airport revenue it s all about the bottom line

Employee Parking

Ground Transportation

LeasedParking

Ground Transportation Services

Administration of Towing Services

Picketing Agreements

Mobile Food Units

Distribution of Literature


Optimizing airport revenue it s all about the bottom line

Permit Type# of Companies# of Vehicles

C - Concession 1 550

N - Non Concession 194 1,230

P - Off Airport Parking 3 28

R - Off Airport RAC 16 140

S - Out of Town Shuttle 9 71

T - Taxi 5 446

V - Vehicle-for-Hire 390 1,362

TOTAL 618 3,827

PERMITS


Gt revenue projected fy 2007

GT Revenue (Projected FY 2007)

  • On-Airport Rental Cars$37,000,000

  • Off-Airport Rental Cars$14,300,000

  • Commercial Lane $4,900,000

  • Transportation Concessionaire $3,220,000

  • Taxicabs$1,500,000

  • Off-Airport Parking$ 940,000

  • Violations & Misc. Fees$ 60,000

  • Total Annual GT Revenue $61,920,000


Proposed budgeted revenues 364 298 000 orlando international airport fy 2008

Proposed Budgeted Revenues$364,298,000Orlando International AirportFY 2008

Terminal Other

$15, 503

Concessions

$33,457

Signatory Terminal Rents

$50,076

RAC Fees & Rents

$54,606

4%

9%

14%

15%

Signatory Landing Fees

$41,064

12%

18%

3%

5%

Other Rentals

$10,879

Parking & GT

$66,174

10%

10%

Other Airfield

$17,958

Hotel

$38,198

PFC’s, Interest & Other

$36,383

(In thousands)

6


Who are the parking operators

Who are the Parking Operators?


Optimizing airport revenue it s all about the bottom line

Off-Airport Parking Providers

  • Parking Companies

  • Rental Car Companies

  • Hotels


Off airport parking operators

Off-Airport Parking Operators

  • Parking 3

  • Rental Car & Parking 5

  • Hotel & Parking 1 ____

  • Total Off-Airport Parking Operators 9


Does the airport receive a fair share

Does the Airport receive a fair share ?*

  • Parking Companies ? Always

  • Rental Car Operators ? Mostly

  • Hotels ? Rarely

  • *Based on airport rules governing off-airport parking


Off airport parking revenue fy 2007

Off-Airport Parking Revenue (fy 2007)

  • Parking $694,000

  • RAC/Pkg $240,000

  • Hotel Pkg $ 6,000

  • Total $940,000


Why should airports govern off airport hotel parking

Why Should Airports Govern Off-Airport Hotel Parking?


Reasons to govern hotel parking

Reasons to Govern Hotel Parking

  • Business derived from Airport Passengers

  • You Snooze, You Lose – “Airport Revenue”

  • Instills a Level Playing Field Among Parking Competitors

  • Maintain Regulatory Compliance


What are some of the challenges

What are some of the challenges?

  • Requires research to identify hotels providing parking

  • Airport rules must require fees for parking

  • Might prove to be labor intensive for Airport


Other service providers

Other Service Providers

  • Destination Management Companies

  • Resort Transportation Providers

  • Cruise Line Operators


Who are the destination management companies

Who are the Destination Management Companies?


Resort transportation providers

Resort Transportation Providers


Cruise line operators

Cruise Line Operators


Airport revenue received fy 2006

Airport Revenue Received (fy 2006)

  • Disney Magical Express $ 962,000

  • Royal Caribbean Cruises$ 0

  • Carnival Cruise Line$ 0

  • Holland America Cruise Line$ 0

  • Destination Mgt. Companies $ 0


Why is it important to manage this activity

Why is it Important to Manage this Activity?


What are the benefits to the airport

What are the Benefits to the Airport?

  • Provides a method to assess cost to industry based on passenger traffic and space use

  • Instills a level playing field among competitors

  • Reinforces regulatory compliance by employee identification and customer service counter requirements

  • Provides a positive image of the airport for travelers

  • Optimizes Airport Revenue


What are some of the challenges1

What are some of the challenges?

  • Requires Research & Analysis, Public Hearings, & Rule Amendments

  • Industry Resistance to Fees

  • Must have infrastructure to accommodate the users


Optimizing airport revenue it s all about the bottom line

Orlando International Airport


Authority staff challenges

Authority Staff Challenges

  • Coordinate Projects & Agreements

  • Define “New” Business Segments

  • Modify Infrastructure

  • Study & Analysis for Public Hearings

  • Implement Business Plan (2009)


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