Optimizing airport revenue it s all about the bottom line
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Optimizing Airport Revenue It’s All About The Bottom Line. Presented by Darrell Brantley Asst. Manager of Ground Transportation Services. Orlando International Airport. Ranked #1 in Customer Service for Large Airports Source: Airport Revenue News Magazine. Employee Parking.

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Optimizing Airport RevenueIt’s All About The Bottom Line

  • Presented by

  • Darrell Brantley

  • Asst. Manager of Ground Transportation Services


Orlando International Airport

  • Ranked #1 in Customer Service for Large Airports

  • Source: Airport Revenue News Magazine


Employee Parking

Ground Transportation

LeasedParking

Ground Transportation Services

Administration of Towing Services

Picketing Agreements

Mobile Food Units

Distribution of Literature


Permit Type# of Companies# of Vehicles

C - Concession 1 550

N - Non Concession 194 1,230

P - Off Airport Parking 3 28

R - Off Airport RAC 16 140

S - Out of Town Shuttle 9 71

T - Taxi 5 446

V - Vehicle-for-Hire 390 1,362

TOTAL 618 3,827

PERMITS


GT Revenue (Projected FY 2007)

  • On-Airport Rental Cars$37,000,000

  • Off-Airport Rental Cars$14,300,000

  • Commercial Lane $4,900,000

  • Transportation Concessionaire $3,220,000

  • Taxicabs$1,500,000

  • Off-Airport Parking$ 940,000

  • Violations & Misc. Fees$ 60,000

  • Total Annual GT Revenue $61,920,000


Proposed Budgeted Revenues$364,298,000Orlando International AirportFY 2008

Terminal Other

$15, 503

Concessions

$33,457

Signatory Terminal Rents

$50,076

RAC Fees & Rents

$54,606

4%

9%

14%

15%

Signatory Landing Fees

$41,064

12%

18%

3%

5%

Other Rentals

$10,879

Parking & GT

$66,174

10%

10%

Other Airfield

$17,958

Hotel

$38,198

PFC’s, Interest & Other

$36,383

(In thousands)

6


Who are the Parking Operators?


Off-Airport Parking Providers

  • Parking Companies

  • Rental Car Companies

  • Hotels


Off-Airport Parking Operators

  • Parking 3

  • Rental Car & Parking 5

  • Hotel & Parking 1 ____

  • Total Off-Airport Parking Operators 9


Does the Airport receive a fair share ?*

  • Parking Companies ? Always

  • Rental Car Operators ? Mostly

  • Hotels ? Rarely

  • *Based on airport rules governing off-airport parking


Off-Airport Parking Revenue (fy 2007)

  • Parking $694,000

  • RAC/Pkg $240,000

  • Hotel Pkg $ 6,000

  • Total $940,000


Why Should Airports Govern Off-Airport Hotel Parking?


Reasons to Govern Hotel Parking

  • Business derived from Airport Passengers

  • You Snooze, You Lose – “Airport Revenue”

  • Instills a Level Playing Field Among Parking Competitors

  • Maintain Regulatory Compliance


What are some of the challenges?

  • Requires research to identify hotels providing parking

  • Airport rules must require fees for parking

  • Might prove to be labor intensive for Airport


Other Service Providers

  • Destination Management Companies

  • Resort Transportation Providers

  • Cruise Line Operators


Who are the Destination Management Companies?


Resort Transportation Providers


Cruise Line Operators


Airport Revenue Received (fy 2006)

  • Disney Magical Express $ 962,000

  • Royal Caribbean Cruises$ 0

  • Carnival Cruise Line$ 0

  • Holland America Cruise Line$ 0

  • Destination Mgt. Companies $ 0


Why is it Important to Manage this Activity?


What are the Benefits to the Airport?

  • Provides a method to assess cost to industry based on passenger traffic and space use

  • Instills a level playing field among competitors

  • Reinforces regulatory compliance by employee identification and customer service counter requirements

  • Provides a positive image of the airport for travelers

  • Optimizes Airport Revenue


What are some of the challenges?

  • Requires Research & Analysis, Public Hearings, & Rule Amendments

  • Industry Resistance to Fees

  • Must have infrastructure to accommodate the users


Orlando International Airport


Authority Staff Challenges

  • Coordinate Projects & Agreements

  • Define “New” Business Segments

  • Modify Infrastructure

  • Study & Analysis for Public Hearings

  • Implement Business Plan (2009)


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