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Chapter One RESEARCH IN BUSINESS

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Chapter One RESEARCH IN BUSINESS. What is Business Research?. A systematic Inquiry whose objective is to provide information to solve managerial problems. Why Study Research?. Research provides you with the knowledge and skills needed for the fast-paced decision-making environment.

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Presentation Transcript
what is business research
What is Business Research?
  • A systematic Inquiry whose objective is to provide information to solve managerial problems.
why study research
Why Study Research?
  • Research provides you with the knowledge and skills needed for the fast-paced decision-making environment
why managers need better information
Why Managers need Better Information
  • Global and domestic competition is more vigorous
  • Organizations are increasingly practicing data miningand data warehousing
the value of acquiring research skills
The Value of Acquiring Research Skills
  • To gather more information before selecting a course of action
  • To do a high-level research study
  • To understand research design
  • To evaluate and resolve a current management dilemma
  • To establish a career as a research specialist
types of studies used to do research
Types of Studies Used to do Research
  • Reporting
  • Descriptive
  • Explanatory
  • Predictive
different styles of research
Different Styles of Research
  • Applied Research
  • Pure Research/Basic Research
what is good research
What is Good Research?
  • Following the standards of the scientific method
    • Purpose clearly defined
    • Research process detailed
    • Research design thoroughly planned
    • Limitations frankly revealed
    • High ethical standards applied
what is good research cont
What is Good Research? (cont.)
  • Following the standards of the scientific method (cont.)
    • Adequate analysis for decision-maker’s needs
    • Findings presented unambiguously
    • Conclusions justified
    • Researcher’s experience reflected
the manager researcher relationship
The Manager-Researcher Relationship
  • Manager’s obligations
    • Specify problems
    • Provide adequate background information
    • Access to company information gatekeepers
  • Researcher’s obligations
    • Develop a creative research design
    • Provide answers to important business questions
manager researcher conflicts
Manager-Researcher Conflicts
  • Management’s limited exposure to research
  • Manager sees researcher as threat to personal status
  • Researcher has to consider corporate culture and political situations
  • Researcher’s isolation from managers
when research should be avoided
When Research Should be Avoided
  • When information cannot be applied to a critical managerial decision
  • When managerial decision involves little risk
  • When management has insufficient resources to conduct a study
  • When the cost of the study outweighs the level of risk of the decision
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