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Chapter One RESEARCH IN BUSINESS. What is Business Research?. A systematic Inquiry whose objective is to provide information to solve managerial problems. Why Study Research?. Research provides you with the knowledge and skills needed for the fast-paced decision-making environment.

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Chapter one research in business

Chapter OneRESEARCH IN BUSINESS


What is business research
What is Business Research?

  • A systematic Inquiry whose objective is to provide information to solve managerial problems.


Why study research
Why Study Research?

  • Research provides you with the knowledge and skills needed for the fast-paced decision-making environment


Why managers need better information
Why Managers need Better Information

  • Global and domestic competition is more vigorous

  • Organizations are increasingly practicing data miningand data warehousing


The value of acquiring research skills
The Value of Acquiring Research Skills

  • To gather more information before selecting a course of action

  • To do a high-level research study

  • To understand research design

  • To evaluate and resolve a current management dilemma

  • To establish a career as a research specialist


Types of studies used to do research
Types of Studies Used to do Research

  • Reporting

  • Descriptive

  • Explanatory

  • Predictive


Different styles of research
Different Styles of Research

  • Applied Research

  • Pure Research/Basic Research


What is good research
What is Good Research?

  • Following the standards of the scientific method

    • Purpose clearly defined

    • Research process detailed

    • Research design thoroughly planned

    • Limitations frankly revealed

    • High ethical standards applied


What is good research cont
What is Good Research? (cont.)

  • Following the standards of the scientific method (cont.)

    • Adequate analysis for decision-maker’s needs

    • Findings presented unambiguously

    • Conclusions justified

    • Researcher’s experience reflected


The manager researcher relationship
The Manager-Researcher Relationship

  • Manager’s obligations

    • Specify problems

    • Provide adequate background information

    • Access to company information gatekeepers

  • Researcher’s obligations

    • Develop a creative research design

    • Provide answers to important business questions


Manager researcher conflicts
Manager-Researcher Conflicts

  • Management’s limited exposure to research

  • Manager sees researcher as threat to personal status

  • Researcher has to consider corporate culture and political situations

  • Researcher’s isolation from managers


When research should be avoided
When Research Should be Avoided

  • When information cannot be applied to a critical managerial decision

  • When managerial decision involves little risk

  • When management has insufficient resources to conduct a study

  • When the cost of the study outweighs the level of risk of the decision


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