LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8
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LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8 th Dec 2006. Libraries and Blogs: new communication tools for academic librarians Josh Clark, University College Dublin Diarmuid Stokes, UCD. UCD Library.

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LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8th Dec 2006

Libraries and Blogs: new communication tools for academic librarians

Josh Clark, University College Dublin

Diarmuid Stokes, UCD

UCD Library

An Coláiste Ollscoil, Baile Átha Cliath

Leabharlann UCD


Blogs???


What is a Blog?

  • from the term “Web log” invented by Jorn Barger in 1997

  • A website that contains entries, or “posts”, displayed in reverse chronological order

  • Posts often contain text, images, video and links to other websites

  • Readers can comment on posts, making it an interactive experience

  • Includes RSS feeds


Blogs can be many different things….

  • Personal diary or journal

  • News and information service

  • Ongoing project report

  • Photo gallery

  • Collection of links

  • Etc.


Why Blog?

  • Communication

  • Collaboration

  • Free and (relatively) simple!

  • Don’t need to be a “techie”

  • Effective Broadcast tool

  • Often quicker than your “News” page!


Why Blog?

  • Public relations & library marketing tool

  • Can be more dynamic than your website

  • Take advantage of “Web 2.0”

  • Attract and engage younger users

    (“digital natives”, or “millennials”)


UCD Science Library Blog<http://ucdscience.blogspot.com>

  • Created in April 2005

  • Uses Blogger software (free)

  • Originally 2 librarians, now 3 team members

  • (Try to) update regularly (150+ posts so far)

  • Covers all sciences


UCD Science blog screenshot here


Reasons for creating our blog

  • Communicating science library news and events

  • Advertising training sessions

  • Announcing new e-resources (especially IReL!)

  • Recent acquisitions (monographs and journals)

  • Resources on the web


Our Target Audience

  • Students of all science subjects

  • Science staff (academics)

  • The wider academic library community(?)


Statistics

  • We have an RSS feed AND a web counter

  • 59 subscribers(?)


Statistics

RSS Feeds & Feed Readers


Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Notes on updating…

  • Try to update regularly

  • Always something to post

  • Work as a team

  • Collaboration helps!


Notes on updating…


SO…..

feeling

UNDER PRESSURE

to post?


Why

Not

Collaborate?


Marketing your library blog…

  • It’s the key to success!

  • Include in your library orientation & information skills sessions

  • email your users (academic staff)

  • Why not include your blog URL in your email signature?


Marketing your library blog

  • Advertise on your library website and/or newsletter

  • Include a link from your subject portal(s)

  • Create posters for your library

  • Place your blog on blog directories, i.e. Technorati


Overall Effectiveness?

  • Positive feedback from academic staff

  • Employing free statistical software

  • Showing hits from all over the world (including UCD!)

  • Still, could use more marketing…


Overall Effectiveness?

  • We’re also referenced in

    Slebodnik, Maribeth. Marketing and Outreach for Science & Technology Libraries: Selected Resources. Issues in Science & Technology Librarianship. No. 45, Winter 2006.

    Found at:

    <http://www.istl.org/06-winter/internet2.html>


Overall Effectiveness?

Mentioned by Michael Stephens of

“Tame the Web”

http://www.tametheweb.com


Some Irish academic blogs

  • University College Dublin (academic staff blog) http://www.podvet.com/blogs/

  • University of Limerick Library http://ullb.blogspot.com/

  • Dundalk Institute of Technology Library http://dundalkinstitute.library-blogs.net/


  • http://www.podvet.com/blogs/


Examples from the wider world

Some Types:

  • Subject specific

  • Acquisitions/Cataloguing

  • Systems

  • ILL

  • General library news

  • Collaborative within the profession


Subject-Specific


Acquisitions


Systems


InterLibrary Loans


Library News (General)


Collaborative Blog across distances


Blog Directories

Blog Directory Wiki

<http://www.blogwithoutalibrary.net>

Library & Information Science Wiki

http://liswiki.org/wiki/Weblogs

Technorati

http://www.technorati.com/


THANK YOU!

Josh ClarkTel: 01 716 7646

email: [email protected]

Diarmuid StokesTel: 01 716 6207

email: [email protected]

University College Dublin, Belfield, Dublin 4


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