LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8
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LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8 th Dec 2006. Libraries and Blogs: new communication tools for academic librarians Josh Clark, University College Dublin Diarmuid Stokes, UCD. UCD Library.

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Libraries and blogs new communication tools for academic librarians

LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8th Dec 2006

Libraries and Blogs: new communication tools for academic librarians

Josh Clark, University College Dublin

Diarmuid Stokes, UCD

UCD Library

An Coláiste Ollscoil, Baile Átha Cliath

Leabharlann UCD


Blogs

Blogs???


What is a blog

What is a Blog?

  • from the term “Web log” invented by Jorn Barger in 1997

  • A website that contains entries, or “posts”, displayed in reverse chronological order

  • Posts often contain text, images, video and links to other websites

  • Readers can comment on posts, making it an interactive experience

  • Includes RSS feeds


Blogs can be many different things

Blogs can be many different things….

  • Personal diary or journal

  • News and information service

  • Ongoing project report

  • Photo gallery

  • Collection of links

  • Etc.


Why blog

Why Blog?

  • Communication

  • Collaboration

  • Free and (relatively) simple!

  • Don’t need to be a “techie”

  • Effective Broadcast tool

  • Often quicker than your “News” page!


Why blog1

Why Blog?

  • Public relations & library marketing tool

  • Can be more dynamic than your website

  • Take advantage of “Web 2.0”

  • Attract and engage younger users

    (“digital natives”, or “millennials”)


Ucd science library blog http ucdscience blogspot com

UCD Science Library Blog<http://ucdscience.blogspot.com>

  • Created in April 2005

  • Uses Blogger software (free)

  • Originally 2 librarians, now 3 team members

  • (Try to) update regularly (150+ posts so far)

  • Covers all sciences


Libraries and blogs new communication tools for academic librarians

UCD Science blog screenshot here


Reasons for creating our blog

Reasons for creating our blog

  • Communicating science library news and events

  • Advertising training sessions

  • Announcing new e-resources (especially IReL!)

  • Recent acquisitions (monographs and journals)

  • Resources on the web


Our target audience

Our Target Audience

  • Students of all science subjects

  • Science staff (academics)

  • The wider academic library community(?)


Statistics

Statistics

  • We have an RSS feed AND a web counter

  • 59 subscribers(?)


Statistics1

Statistics

RSS Feeds & Feed Readers


Statistics2

Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Statistics3

Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Statistics4

Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….


Notes on updating

Notes on updating…

  • Try to update regularly

  • Always something to post

  • Work as a team

  • Collaboration helps!


Notes on updating1

Notes on updating…


Libraries and blogs new communication tools for academic librarians

SO…..

feeling

UNDER PRESSURE

to post?


Libraries and blogs new communication tools for academic librarians

Why

Not

Collaborate?


Marketing your library blog

Marketing your library blog…

  • It’s the key to success!

  • Include in your library orientation & information skills sessions

  • email your users (academic staff)

  • Why not include your blog URL in your email signature?


Marketing your library blog1

Marketing your library blog

  • Advertise on your library website and/or newsletter

  • Include a link from your subject portal(s)

  • Create posters for your library

  • Place your blog on blog directories, i.e. Technorati


Overall effectiveness

Overall Effectiveness?

  • Positive feedback from academic staff

  • Employing free statistical software

  • Showing hits from all over the world (including UCD!)

  • Still, could use more marketing…


Overall effectiveness1

Overall Effectiveness?

  • We’re also referenced in

    Slebodnik, Maribeth. Marketing and Outreach for Science & Technology Libraries: Selected Resources. Issues in Science & Technology Librarianship. No. 45, Winter 2006.

    Found at:

    <http://www.istl.org/06-winter/internet2.html>


Overall effectiveness2

Overall Effectiveness?

Mentioned by Michael Stephens of

“Tame the Web”

http://www.tametheweb.com


Some irish academic blogs

Some Irish academic blogs

  • University College Dublin (academic staff blog) http://www.podvet.com/blogs/

  • University of Limerick Library http://ullb.blogspot.com/

  • Dundalk Institute of Technology Library http://dundalkinstitute.library-blogs.net/


Libraries and blogs new communication tools for academic librarians

  • http://www.podvet.com/blogs/


Examples from the wider world

Examples from the wider world

Some Types:

  • Subject specific

  • Acquisitions/Cataloguing

  • Systems

  • ILL

  • General library news

  • Collaborative within the profession


Libraries and blogs new communication tools for academic librarians

Subject-Specific


Libraries and blogs new communication tools for academic librarians

Acquisitions


Libraries and blogs new communication tools for academic librarians

Systems


Libraries and blogs new communication tools for academic librarians

InterLibrary Loans


Libraries and blogs new communication tools for academic librarians

Library News (General)


Libraries and blogs new communication tools for academic librarians

Collaborative Blog across distances


Blog directories

Blog Directories

Blog Directory Wiki

<http://www.blogwithoutalibrary.net>

Library & Information Science Wiki

http://liswiki.org/wiki/Weblogs

Technorati

http://www.technorati.com/


Thank you

THANK YOU!

Josh ClarkTel: 01 716 7646

email: [email protected]

Diarmuid StokesTel: 01 716 6207

email: [email protected]

University College Dublin, Belfield, Dublin 4


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