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LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8 th Dec 2006. Libraries and Blogs: new communication tools for academic librarians Josh Clark, University College Dublin Diarmuid Stokes, UCD. UCD Library.

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LIR HEANet User Group for Libraries Seminar ~ Emerging Technologies for Libraries and Education ~ 8th Dec 2006

Libraries and Blogs: new communication tools for academic librarians

Josh Clark, University College Dublin

Diarmuid Stokes, UCD

UCD Library

An Coláiste Ollscoil, Baile Átha Cliath

Leabharlann UCD

what is a blog
What is a Blog?
  • from the term “Web log” invented by Jorn Barger in 1997
  • A website that contains entries, or “posts”, displayed in reverse chronological order
  • Posts often contain text, images, video and links to other websites
  • Readers can comment on posts, making it an interactive experience
  • Includes RSS feeds
blogs can be many different things
Blogs can be many different things….
  • Personal diary or journal
  • News and information service
  • Ongoing project report
  • Photo gallery
  • Collection of links
  • Etc.
why blog
Why Blog?
  • Communication
  • Collaboration
  • Free and (relatively) simple!
  • Don’t need to be a “techie”
  • Effective Broadcast tool
  • Often quicker than your “News” page!
why blog1
Why Blog?
  • Public relations & library marketing tool
  • Can be more dynamic than your website
  • Take advantage of “Web 2.0”
  • Attract and engage younger users

(“digital natives”, or “millennials”)

ucd science library blog http ucdscience blogspot com
UCD Science Library Blog<http://ucdscience.blogspot.com>
  • Created in April 2005
  • Uses Blogger software (free)
  • Originally 2 librarians, now 3 team members
  • (Try to) update regularly (150+ posts so far)
  • Covers all sciences
reasons for creating our blog
Reasons for creating our blog
  • Communicating science library news and events
  • Advertising training sessions
  • Announcing new e-resources (especially IReL!)
  • Recent acquisitions (monographs and journals)
  • Resources on the web
our target audience
Our Target Audience
  • Students of all science subjects
  • Science staff (academics)
  • The wider academic library community(?)
statistics
Statistics
  • We have an RSS feed AND a web counter
  • 59 subscribers(?)
statistics1
Statistics

RSS Feeds & Feed Readers

statistics2
Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….

statistics3
Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….

statistics4
Statistics

Sitemeter – free statistical service that tracks where the viewers are coming from….

notes on updating
Notes on updating…
  • Try to update regularly
  • Always something to post
  • Work as a team
  • Collaboration helps!
slide20

SO…..

feeling

UNDER PRESSURE

to post?

slide21

Why

Not

Collaborate?

marketing your library blog
Marketing your library blog…
  • It’s the key to success!
  • Include in your library orientation & information skills sessions
  • email your users (academic staff)
  • Why not include your blog URL in your email signature?
marketing your library blog1
Marketing your library blog
  • Advertise on your library website and/or newsletter
  • Include a link from your subject portal(s)
  • Create posters for your library
  • Place your blog on blog directories, i.e. Technorati
overall effectiveness
Overall Effectiveness?
  • Positive feedback from academic staff
  • Employing free statistical software
  • Showing hits from all over the world (including UCD!)
  • Still, could use more marketing…
overall effectiveness1
Overall Effectiveness?
  • We’re also referenced in

Slebodnik, Maribeth. Marketing and Outreach for Science & Technology Libraries: Selected Resources. Issues in Science & Technology Librarianship. No. 45, Winter 2006.

Found at:

<http://www.istl.org/06-winter/internet2.html>

overall effectiveness2
Overall Effectiveness?

Mentioned by Michael Stephens of

“Tame the Web”

http://www.tametheweb.com

some irish academic blogs
Some Irish academic blogs
  • University College Dublin (academic staff blog) http://www.podvet.com/blogs/
  • University of Limerick Library http://ullb.blogspot.com/
  • Dundalk Institute of Technology Library http://dundalkinstitute.library-blogs.net/
examples from the wider world
Examples from the wider world

Some Types:

  • Subject specific
  • Acquisitions/Cataloguing
  • Systems
  • ILL
  • General library news
  • Collaborative within the profession
blog directories
Blog Directories

Blog Directory Wiki

<http://www.blogwithoutalibrary.net>

Library & Information Science Wiki

http://liswiki.org/wiki/Weblogs

Technorati

http://www.technorati.com/

thank you
THANK YOU!

Josh Clark Tel: 01 716 7646

email: [email protected]

Diarmuid Stokes Tel: 01 716 6207

email: [email protected]

University College Dublin, Belfield, Dublin 4

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