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EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

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EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING. ADVERTISING. UNIQLO (Clothing). - Through newspaper Targeting customers who are: Multi-national (Asian, African, Caucasian, Latino, etc) Likes clothing that are simple and functional Prefer colours in their sweat- hoodie.

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Presentation Transcript
slide1

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

UNIQLO (Clothing)

  • - Through newspaper
  • Targeting customers who are:
  • Multi-national (Asian,
  • African, Caucasian, Latino, etc)
  • Likes clothing that are simple and
  • functional
  • Prefer colours in their sweat-hoodie
slide2

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Pedigree (Pet food)

  • - Through Billboard
  • Targeting customers who are:
  • Pet owners
  • Dog lovers
  • Age group is quite wide, as people from kids to adults would say that this advertisement is ‘cute’ and ‘adorable’
slide3

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

John Lewis (UK’s dept. store)

  • - Through television
  • Targeting customers who are:
  • People who celebrates Christmas
  • Age group is wide, as this
  • celebration-themed advert will
  • appeal to people who have the
  • spirit of Christmas
slide4

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Coca Cola

  • - Through public transportation (bus)
  • Targeting customers who are:
  • People who enjoys coca cola
  • Bus riders, pedestrians
slide5

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Various ads in Yellow Pages

  • - Through Yellow Pages
  • Targeting customers who are:
  • Users of Yellow Pages
  • Looking for services like cleaning
  • services, insurance, etc
slide6

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Hotel

  • - Through catalogue/leaflet
  • Targeting customers who are:
  • Wants to go on a holiday
  • Wants to stay in a affordable, yet
  • nice hotel
  • Probably youngsters, who have
  • limited budget
slide7

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Dior Addict lipstick

  • - Through Vogue Magazine
  • Targeting customers who are:
  • Dior cosmetic’s users
  • Kate Moss’s fans
  • Appeal more to young adults to
  • adults (female), who are quite well-
  • off (due to the high pricing range of
  • these lipsticks)
slide8

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Peri Hut (Halal Restaurant)

  • - Through leaflet
  • Targeting customers who are:
  • Muslim in the UK
  • Gourmet fast-foods (high quality and
  • quite expensive)
  • Family with kids
slide9

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Retail Selling)

For example: Make-up counters and clothes shop

slide10

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Field Selling)

For example: Door-to-door selling and road shows

slide11

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Telemarketing Selling)

Buying goods from TV and then, order by telephone

slide12

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PUBLICITY

Topshop (a UK-based clothing company)

and Kate Moss (British celebrity)

  • Kate Moss is ‘paid’ by Topshop to ‘wear’ Topshop’s clothes
  • Kate Moss wore a Topshop’s dress during her outing in London’s
  • night club
  • As she is always photographed by paparazzi, pictures of her,
  • wearing that Topshop’s dress appeared in numerous UK’s
  • newspapers, magazines and fashion websites
  • Hence, her fans saw those pictures and they also wanted the
  • same dress
  • So, millions of Kate Moss’s fans bought the dress and this gave
  • an advantage to Topshop
slide13

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Premium)

Example

Buy Colgate toothpaste,

get one free toothbrush

slide14

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Trading stamps)

Example

Usually in dept. store

Collect 10 stamps- 5% discount

20 stamps- 10% discount

30 stamps- 15% discount

slide15

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Sampling)

Example

Sample sized beauty products in magazines

slide16

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Buyer Contests)

  • Example
  • MATTA Fair’s visitors (and buyers) can get a chance to win various prizes
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