EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING
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EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING. ADVERTISING. UNIQLO (Clothing). - Through newspaper Targeting customers who are: Multi-national (Asian, African, Caucasian, Latino, etc) Likes clothing that are simple and functional Prefer colours in their sweat- hoodie.

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EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

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Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

UNIQLO (Clothing)

  • - Through newspaper

  • Targeting customers who are:

  • Multi-national (Asian,

  • African, Caucasian, Latino, etc)

  • Likes clothing that are simple and

  • functional

  • Prefer colours in their sweat-hoodie


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Pedigree (Pet food)

  • - Through Billboard

  • Targeting customers who are:

  • Pet owners

  • Dog lovers

  • Age group is quite wide, as people from kids to adults would say that this advertisement is ‘cute’ and ‘adorable’


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

John Lewis (UK’s dept. store)

  • - Through television

  • Targeting customers who are:

  • People who celebrates Christmas

  • Age group is wide, as this

  • celebration-themed advert will

  • appeal to people who have the

  • spirit of Christmas


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Coca Cola

  • - Through public transportation (bus)

  • Targeting customers who are:

  • People who enjoys coca cola

  • Bus riders, pedestrians


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Various ads in Yellow Pages

  • - Through Yellow Pages

  • Targeting customers who are:

  • Users of Yellow Pages

  • Looking for services like cleaning

  • services, insurance, etc


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Hotel

  • - Through catalogue/leaflet

  • Targeting customers who are:

  • Wants to go on a holiday

  • Wants to stay in a affordable, yet

  • nice hotel

  • Probably youngsters, who have

  • limited budget


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Dior Addict lipstick

  • - Through Vogue Magazine

  • Targeting customers who are:

  • Dior cosmetic’s users

  • Kate Moss’s fans

  • Appeal more to young adults to

  • adults (female), who are quite well-

  • off (due to the high pricing range of

  • these lipsticks)


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

Peri Hut (Halal Restaurant)

  • - Through leaflet

  • Targeting customers who are:

  • Muslim in the UK

  • Gourmet fast-foods (high quality and

  • quite expensive)

  • Family with kids


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Retail Selling)

For example: Make-up counters and clothes shop


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Field Selling)

For example: Door-to-door selling and road shows


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING

(Telemarketing Selling)

Buying goods from TV and then, order by telephone


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PUBLICITY

Topshop (a UK-based clothing company)

and Kate Moss (British celebrity)

  • Kate Moss is ‘paid’ by Topshop to ‘wear’ Topshop’s clothes

  • Kate Moss wore a Topshop’s dress during her outing in London’s

  • night club

  • As she is always photographed by paparazzi, pictures of her,

  • wearing that Topshop’s dress appeared in numerous UK’s

  • newspapers, magazines and fashion websites

  • Hence, her fans saw those pictures and they also wanted the

  • same dress

  • So, millions of Kate Moss’s fans bought the dress and this gave

  • an advantage to Topshop


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Premium)

Example

Buy Colgate toothpaste,

get one free toothbrush


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Trading stamps)

Example

Usually in dept. store

Collect 10 stamps- 5% discount

20 stamps- 10% discount

30 stamps- 15% discount


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Sampling)

Example

Sample sized beauty products in magazines


Examples of products services marketing

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION

(Buyer Contests)

  • Example

  • MATTA Fair’s visitors (and buyers) can get a chance to win various prizes


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