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Optimizing the Power of Your Data Stu Zalud NADA Used Car Guide. October 24, 2012. 1. Agenda. Questions You Should Be Asking: What is my situation today? Why should I care? How do I protect myself? What’s in it for me? Demonstration of a Good Data Relationship.

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Optimizing the power of your data stu zalud nada used car guide
Optimizing the Power of Your DataStu ZaludNADA Used Car Guide

October 24, 2012

1


Agenda
Agenda

  • Questions You Should Be Asking:

    • What is my situation today?

    • Why should I care?

    • How do I protect myself?

    • What’s in it for me?

  • Demonstration of a Good Data Relationship


What is m y s ituation t oday
What is My Situation Today?


3 rd party activity

Disruptive Cycle

USED

NEW

Lenders

Remarketers

3rd Party Activity


Why should i care

  • Data in DMS is valuable

  • Multiple sources accessing

  • Rarely purge system to remove expired or unauthorized access

  • Transaction data drives valuations of new & used vehicles

  • Not all transaction data is equal

  • Know how your data is used

Why should I care?


How do i protect myself
How Do I Protect Myself?

NADA Role

  • Represent dealers

  • Educate dealers

  • Address dealer concerns over data protection & usage

  • Monitor how it is used

NADA formed Strategic Alliance with JD Power as part of ongoing effort to help dealers use their data to improve operations while satisfying their legal requirements.


What s in it for me

  • NADA PIN Agreement sets the standard for protection and dealer indemnified:

    • Dealer owns their data

    • Data confidential and individual dealer data never exposed to OEM or other dealers

    • Dealers receive valuable, free reports from JD Power to benchmark

    • Industry moves to the forefront in using transactional data for more informed decision-making

    • Dealers receive better representation and services from NADA and have the confidence that NADA is in the forefront of an issue of vital importance to dealers

What's In It For Me?


Demonstration of a good relationship nada jd power pin program

Demonstration of a Good RelationshipNADA & JD Power PIN Program


Why is pin a good data relationship

  • PIN Enrollment is FREE and provides access to PowerDealer: from dealers’ F&I systems.

    • PowerDealer monitors sales activity for same make and competitors in their marketplace – the data is updated nightly; not monthly

    • Compares new, used and F&I performance versus competition

    • Allows dealers to find out in “Real Time” the true market value of traded in vehicles

    • Gives dealers an overview of the Captive and Non Captive lending sources in their market

  • By utilizing PowerDealer, Retailers can:

    • Measure pricing and inventory strategy performance

    • Improve sales and F&I profitability

    • Benchmark and track ongoing performance

  • Why is PIN a Good Data Relationship?


    Available performance reports
    Available Performance Reports from dealers’ F&I systems.


    Key performance indicators kpi

    Key Performance Indicators (KPI)



    Return on inventory

    Return on Inventory

    Are you stocking the right model lines? Is there a missed volume or gross opportunity?

    Identify models over or under-performing the market (in gross)

    Identify models under-performing the market (in volume)

    Identify models over-performing the market (in volume)


    Financing leasing
    Financing/Leasing for customized goal setting

    • See what others in market are financing or leasing with and at what rate and term

    Are you working with lenders that provide the terms and rates that help you close deals?


    Customer sales google map
    Customer Sales Google Map for customized goal setting

    • Maps out where customers are coming from


    Pin good for dealers

    • Dealer owns their data for customized goal setting

    • Agreement sets the standard for protection and dealer indemnified

    • Data confidential and individual dealer data never exposed to OEM or other dealers

    • Dealers receive valuable reports from JD Power to benchmark for free

    • Industry moves to the forefront in using transactional data for more informed decision-making

    • Dealers receive better representation and services from NADA and have the confidence that NADA is in the forefront of an issue of vital importance to dealers

    PIN = Good for Dealers


    Pin good for nada

    PIN = Good for NADA


    Thank you
    Thank You for customized goal setting

    Stop by and see us at Booth #731


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