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Mistura Beauty Solutions

Mistura Beauty Solutions. Southeast Solutions. “Beauty Simplified” – Mistura vision. Key Issue. How can Mistura continue to grow while confronting its infrastructure and capital needs?. Table of Contents.

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Mistura Beauty Solutions

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  1. Mistura Beauty Solutions Southeast Solutions “Beauty Simplified” – Mistura vision

  2. Key Issue How can Mistura continue to grow while confronting its infrastructure and capital needs?

  3. Table of Contents I. IntroductionII. Analysisa) Porter’s Five Forcesb) S.W.O.T.c) Value Chaind) Current Marketing Mix e) Financials f) Product Life Cycleg) Key Success FactorsIII. AlternativesIV. RecommendationV. ImplementationVI. Conclusion

  4. Threat of New Entrants • Moderate • Saturated market • Few barriers to entry • Small firms may start easily Porter’s Five Forces Competitive Rivalry Buyer Power Supplier Power • Strong • Price-conscious • Knowledge of products is high • Can easily shop around from other providers • Moderate • Several other producers • No direct competitor for natural, simple choice • Moderate • Dependent on supplier prices • Differing options for suppliers • Multiple brand choices Overall strength of forces: Moderate If making sound business decisions, a firm can earn profits in industry Substitutes • Weak • Make-up has no other comparable alternative

  5. S.W.O.T.

  6. Value Chain Profits -In-house distribution saves shipping but distributor needs are high -Value lost due to necessity of high oversight of outbound shipping

  7. Current Marketing Mix

  8. Financials

  9. Product Life Cycle Sales and Profits x Maturity Introduction Accelerated Growth Decline

  10. Key Success Factors .

  11. Alternatives Alternative #1 Renovation of marketing Alternative #2 Seek out a venture capitalist investment Alternative #3 Become a publically traded company Alternative #4 Sell Mistura

  12. Alternative #1 Renovation of Marketing Strategy

  13. Alternative #2 Seek out a Venture Capitalist Investment

  14. Alternative #3 Become a Publically Traded Company

  15. Alternative #4 Sell Mistura

  16. ***Weighted Competetive Strength Analysis Weighted Competitive Strengths Ranking Scale 1. The alternative does not effectively address this criterion. 2. The alternative may contribute to readdressing this criterion 3. The alternative provides an average solution to this criterion 4. The alternative provides an above average solution to this criterion 5. The alternative effectively addresses this criterion

  17. ***Weighted Competetive Strength Analysis Weighted Competitive Strengths Ranking Scale 1. The alternative does not effectively address this criterion. 2. The alternative may contribute to readdressing this criterion 3. The alternative provides an average solution to this criterion 4. The alternative provides an above average solution to this criterion 5. The alternative effectively addresses this criterion

  18. Recommendation • Decision: • Seek Investment from Venture Capitalist

  19. Financials

  20. Implementation

  21. Implementation 9 months 3 months 12 months 6 months Milestone Review

  22. Implementation

  23. Implementation 21 months 15 months 24 months 18 months Milestone Review

  24. Current Marketing Mix

  25. Financials

  26. Financials

  27. Contingency

  28. Mistura Beauty Solutions Southeast Solutions “Beauty Simplified” – Mistura vision

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