A2 Economics and Business Social and cultural differences in doing business Unit 3. By Mrs Hilton for revisionstation. Lesson Objectives. To be able to discuss different promotional message for different countries To be able to identify specific examples where companies have got it wrong
A2 Economics and BusinessSocial and cultural differences in doing businessUnit 3
By Mrs Hilton for revisionstation
Lost in translation
Watch out for marketing on an international scale – what can go wrong...
Doing Business in China
Doing Business in Russia
Doing business in France
It is important to emphasise that a business person needs to know the social/cultural
differences in order to do business in a certain country.
Some companies prefer to use agents as they have local knowledge and appropriate language skills.
Watch the video and explain what an import / export agent does
What sort of strategy is working an export agent?