A2 Economics and Business Social and cultural differences in doing business Unit 3. By Mrs Hilton for revisionstation. Lesson Objectives. To be able to discuss different promotional message for different countries To be able to identify specific examples where companies have got it wrong
By Mrs Hilton for revisionstation
Watch out for marketing on an international scale – what can go wrong...
Doing Business in China
Doing Business in Russia
Doing business in France
It is important to emphasise that a business person needs to know the social/cultural
differences in order to do business in a certain country.
Some companies prefer to use agents as they have local knowledge and appropriate language skills.
What sort of strategy is working an export agent?
http://www.youtube.com/watch?v=YlbRDYDtqI81. Export agent