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MKT 271

MKT 271. Question Discuss FIVE (5) different aspects that a company must consider when choosing a market coverage strategy. (10 marks) Using appropriate examples, discuss how a clothing company could adopt each of the market-coverage strategies for its various product lines. (15 marks)

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MKT 271

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  1. MKT 271 Question • Discuss FIVE (5) different aspects that a company must consider when choosing a market coverage strategy. (10 marks) • Using appropriate examples, discuss how a clothing company could adopt each of the market-coverage strategies for its various product lines. (15 marks) Question As the marketing manager of Toyota, you are asked to conduct a training course on the topic of market segmentation. Detail the explanation of market segmentation and its benefits as well as the available segmentation variables. Discuss your answers with examples. (25 marks)

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