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e-Business Maturity Model emm@

e-Business Maturity Model emm@. Cheryl Fletterick. Sobering Thought. “How many companies survived industrialization? How many companies survived electrification? Too few … I suspect we’ll see a similar pattern of success and failure once again.” (Jay Walker, Priceline , 1999).

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e-Business Maturity Model emm@

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  1. e-Business Maturity Model emm@ Cheryl Fletterick

  2. Sobering Thought ... “How many companies survived industrialization? How many companies survived electrification? Too few … I suspect we’ll see a similar pattern of success and failure once again.” (Jay Walker, Priceline, 1999)

  3. Presentation Outline • What is emm@ • How does emm@ work • Future of emm@ • Additional resources

  4. What is emm@? emm@ is both a diagnostic and prescriptive tool of e-Business assessment, encapsulating observable best practices in a universally relevant business framework. By Using emm@: • The company’s e-Business capabilities are assessed using a proven framework and nomenclature • A desired e-Business model is defined based on company objectives in the context of market threats and opportunities • A holistic go-forward plan is developed and progress is measured against milestones

  5. How does emm@ serve our Business Objectives? Use emm@ to “WIN” business • Open Doors • Drive New Revenues • Increase e-Business Market Share Use emm@ to establish Global Consistency • In Messages • and Delivery of Services Use emm@ to underscore PwC’s differentiated Value Proposition...

  6. How does emm@ support the PwC value proposition to the marketplace? • Vision & thought leadership -establishes a consistent framework and method for e-Business capabilities assessment and action planning • Global capabilities -leverages our ability to advise clients on the global implications of their desired actions • Breadth of services and expertise -leverages our knowledge across ALL of the key domains of business

  7. Envision Design Implement Operate Assess emm@ emm@ emm@ What are the client’s current e-Business activities? emm@ can identify how well the client is performing at present and what risks they are exposed to. How will the client achieve this strategy? emm@ can identify what issues the client will face when rolling out an e-Business solution and how these issues should be addressed. How will the organisation continue to improve? emm@ can ensure that an organisation measures its performance against previously set objectives and successfully implements its goals. When can you use emm@?

  8. Presentation Outline • What is emm@ • How does emm@ work • Future of emm@ • Additional resources

  9. The Underlying Logic - Maturity Enabled e-volution Continuous e-volution “Proactive Destruction” Fully Integrated e-Business Driver Business Value Integrated Online Business Online Business Enabler Online Presence Leverage of e-Business (e-Business maturity level)

  10. Nine Domains Strategy 5 Security 4 3 Processes Tax 2 1 Organization & Capabilities Legal Performance Management Delivery & Operations Systems & Technology emm@ facilitates a comprehensive assessment of e-Business maturity, highlighting areas of risk in nine key business domains.

  11. Domains Strategy Addresses various e-Business strategy issues an organization faces, such as leveraging e-Business for supply chain management, information technology, and risk management. Process Focuses on primary business processes associated with tailored marketing, supply chain management and customer fulfillment. Organization & Competencies Addresses whether an organization requires new skills, new competencies, new processes, new ways of working, or a new set of partners.

  12. Domains Systems & Technology Examines e-Business enabling technologies and highlights software solutions and trends in technology. Delivery & Operations Covers issues related to the day to day operations of an e-Business, namely content creation and management. Performance Management Addresses how an organization plans, measures, monitors, and controls the performance of its e-Business capabilities and functions.

  13. Domains Tax Addresses an organization’s e-Business tax exposure and liabilities. Legal Encompasses all stages of e-Business to ensure that an organization knows its rights, obligations, and potential liabilities. Security Focuses on e-Business security concerns including cryptography, confidentiality, integrity, and availability.

  14. Domains Issues GPSs Issues • Issues are subsets of domains and focus on specific areas within a domain • Each domain has 3 to 13 issues that relate to it

  15. Domains Issues GPSs Good Practice Statements (GPSs) • The building blocks of each domain are its good practice statements (GPSs) • Each GPS describes an achievement or competency related to a particular aspect of e-Business

  16. e-Thinking Begins Early Much of the organization’s e-Thinking takes place early in its evolution

  17. Domain 1 : Strategy Sample Issues • Business Direction • Information Technology • Client facing activities • Supply Chain Management • Risk Management Sample GPSs • The organization has a strategy in place to manage channel conflict • The organization has a clear view of the contribution of an e-Business strategy to shareholder value • The organization integrates its existing channels with new online channels • The organization has a clear view of on the success factors of the e-Business strategy • The organizationhas explicitly formulated the links of the e-Business strategy with the overall corporate strategy: marketing, logistics, tax and IT strategies

  18. What does emm@ deliver? • Provides company with a comprehensive assessment of their current state of e-Business maturity using a consistent taxonomy and proven diagnostic approach • Identifies critical gaps in company capabilities and offers options for addressing these vulnerabilities • Helps company understand the requirements and risks of changing their business models along with the possible impact of doing nothing The emm@ premise: A prescription without diagnosis is malpractice!

  19. People Tax Delivery & Ops Process Technology Security Legal Strategy Key e-Business Threads for Action Planning Supply Chain Management Customer Relationship Management Knowledge Management Performance Management emm@ Domains

  20. Update data and feedback to emm@ team Determine the “to-be” state Identify gaps and position PwC What steps to take? Phases of an emm@ Engagement Completion & Feedback Assessment Reporting Scoping Implementation Determine the “as-is” state emm@ emm@ EBKS Visioning (4 Box Model)

  21. Presentation Outline • What is emm@ • How does emm@ work • Future of emm@ • Additional resources

  22. emm@ Validated, enhanced and co-branded through an alliance with Carnegie Mellon, recognized worldwide for its capability maturity model Holistic viewpoint of the client’s businesses Multidimensional analysis A source of tangible requirements for e-Business Competitive Alternatives Focus on e-Business as separate channel, one dimensional analysis Canned one-size-fits-all solutions Generic strategy tools with little e-Business relevance Functional view of the business, usually IT dominant What does emm@ offer over alternatives?

  23. Future The Vision for emm@ The emm@ framework will become a globally recognised approach to assessing a company’s e-Business capabilities and defining appropriate business models. Goals: • Release emm@ 2.0 in April 2000 • Complete Sun 300 study - Establish the terminology of emm@ as the de-facto standard language for discussing business capabilities by early 2001 - Recruit thought leader participation that positions emm@ as an industry backed and validated standard- Provide companies with a validated method for discriminating between potential value chain partners

  24. Presentation Outline • What is emm@ • How does emm@ work • Future of emm@ • Additional resources

  25. Additional Resources • EBKS • Proposals, Presentations, Quals • emm@ Sales Training course • emm@ software CBT • e-Business Champions • emm@ 2.0 team • Chris Kinsey, Naveen Lamba, Cheryl Fletterick, Gary Linde, Carlos Moreno

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