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497742318 王雅涵 499411200 劉敬亭 499411468 周彥君 黃筱筑 496542321 蕭名君 賴品如

MUJI. 無 印 良 品. 心理三 蕭卉秀 財法四 簡妤庭 英文四 周芳 英文四 謝沛恩 資管四 郭筱玫 資管四 王雅函 企四丙 林世昀. 497742318 王雅涵 499411200 劉敬亭 499411468 周彥君 黃筱筑 496542321 蕭名君 賴品如. ‎. Introduction of MUJI. MUJI 無印良品.

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497742318 王雅涵 499411200 劉敬亭 499411468 周彥君 黃筱筑 496542321 蕭名君 賴品如

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  1. MUJI 無 印 良 品 心理三蕭卉秀 財法四簡妤庭 英文四周芳 英文四謝沛恩 資管四郭筱玫 資管四王雅函 企四丙林世昀 497742318 王雅涵 499411200 劉敬亭 499411468 周彥君 黃筱筑 496542321 蕭名君 賴品如 ‎

  2. Introduction of MUJI MUJI無印良品

  3. They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life-related products,instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues. • Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI無印良品

  4. How to Make It Work? • They cooperated by bringing a brand new Life Style Storeinto Taiwan. The central idea of a Life Style Store is to promote thesimplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs) • This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc. • Consumers like it → They want it → They buy it →Success

  5. CEO Matsui, Tadamitsu (松井忠三)

  6. Management • Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure • Further strengthen the power of commodities -From visualand touch to smell and taste.

  7. Management • Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores • Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy

  8. Management • Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people

  9. No-brand brand • Simple. Functional. Affordable • Recycling or reselling the unsold products in the same condition. • MUJI promotes a Pleasant Life it’s philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING

  10. MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' 1.Most suitable raw materials 2. Industrial materials 3.Recycling unused materials 1.Making the best use of materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.

  11. Three Promises for Corporate Operation Rise to the challenge of global growth and development 1.Customers 2.Growers 3.Manufacturers Offer new value and appeal, From customer viewpoint.

  12. Design and Style Brand And Philosophy

  13. Design and Style No-brand brand. - MUJI means "no-label." Basic life style • Natural • Simple • Proper Prices • High Quality • Eco-friendly • Recycling Minimalism Customers Environment

  14. MUJI’s Popular Products Why are they different?

  15. Pencil Refills Recyclable paper

  16. Markable Umbrella

  17. Attaching a name tag • Recognize your umbrella! • Avoid getting the wrong umbrella.

  18. Towel with further options

  19. Tower > Bath mat > Floor/Dust cloth • Textured surface doesn’t unravel fabric • The lines act as a marker • Reusable!

  20. Wall Mounted CD Player • Creativity, more aviliable space More More available space

  21. Just pull the cable!

  22. SWOT Analysis • Strength • Products- what you see is exactly what you get speech. • Perfectly clear and global brand personality • Eco-friendly • More and more products • High quality

  23. SWOT Analysis • Weakness • Could have more fancy design • DIYmight be difficulty to somebody • Higher quality lead to higher prices

  24. SWOT Analysis • Opportunity • Increasing – friendly market • Strong customer demand • More channel to achieve products ex.http:// www.books.com.tw

  25. SWOT Analysis • Threat • More and more competitor ex. Working house, DAISO, Hands Tailung • Economic slump • Overtaken by others

  26. Thanks for your ATTENTION!!

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