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Lyndon Baines Johnson (LBJ). Grew up in TEXAS Grandfather was cowboy Father was a businessman Never wealthy, but never missed a meal. Political Career. Entered politics in 1937 (U.S. House of Reps) He was a New Deal Democrat FDR liked him…helped with career…friends 1948 U.S. Senate

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Lyndon Baines Johnson (LBJ)

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Lyndon baines johnson lbj

Lyndon Baines Johnson (LBJ)

  • Grew up in TEXAS

  • Grandfather was cowboy

  • Father was a businessman

  • Never wealthy, but never missed a meal


Political career

Political Career

  • Entered politics in 1937 (U.S. House of Reps)

  • He was a New Deal Democrat

  • FDR liked him…helped with career…friends

  • 1948 U.S. Senate

  • 1955 Senate Majority Leader

  • 1960 VP with Kennedy

  • 1963 President


New sheriff in town

New Sheriff in Town

  • Tax Cut Bill and Civil Rights Bill that JFK could NOT get done…LBJ got through Congress quickly…PASSED into law in 1964.

  • Good relationship with Congress


War on poverty

WAR on Poverty

  • Inspired by The Other America by Michael Harrington

  • EOA (Employment Opportunity Agency)

    • Job Corps (youth job training)

    • VISTA (Volunteers in Service to America) was like Peace Corps only within USA

    • Head Start Free public pre-school to give kids a “head start” before elementary school


1964 election

1964 Election

  • (D) Lyndon B. Johnson

    • VP Hubert Humphrey

*(R) Barry Goldwater

- Conservative Senator from Arizona

- “Vote AuH2O”


Lyndon johnson

Lyndon Johnson

  • Main issue was this conflict in that there Vietnam place

  • LBJ said “your boys are not going to be sent to do what Asian boys should be doing for themselves.”

  • He ran as the “peace candidate”


Barry goldwater

Barry Goldwater

  • Very anti-communist … he swore that to stop the spread of international communism he would “use the bomb in Vietnam”

  • Disliked Eastern politicians … liberals from Northeast

  • Seen as a diehard, radical conservative

“Extremism in defense of liberty is no vice.”


Daisy ad

Daisy Ad

  • Lyndon Johnson TV ad that changed campaign

  • Pictured a little girl picking daisies … atomic bomb … world unsafe if Goldwater wins!

    • Daisy Ad


Mandate

Mandate

  • When a candidate wins by a VERY LARGE margin it is called a landslide or a mandate

  • Mandate means the candidate has overwhelming support from the people for his ideas and programs


Great society

Great Society

  • Looking to capitalize on landslide victory (mandate) Johnson initiated a “New Deal type” package of programs to help the poor, elderly, minority and uneducated.

  • Called the Great Society


Great society1

Great Society

  • Medicare / Medicaid – aid to elderly for medical care

  • Voting Rights Act – ensure blacks the right to vote (1965)

  • PBS – Public television (Sesame Street, etc.)

  • Student Loans (help young people pay for college)


Great society2

Great Society


Other key players

Other Key Players

  • George Wallace

    • Governor of Alabama

    • “Segregation now, segregation tomorrow, segregation forever!”

    • Violent reaction to civil rights marches in Selma and Birmingham


Lyndon baines johnson lbj

  • Martin Luther King Jr.

    • Civil Rights activist

    • Argued against money and political effort on behalf of Vietnam

    • Too many soldiers being sent were black

    • Attention to discrimination here at home

    • Voting Rights Act


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