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Fundraising When Money is Tight

Fundraising When Money is Tight. Part I. Learning from History. What can we learn? Leading v. lagging indicators Is philanthropic impulse simulated or discouraged by evidence of growing need?. Scenario Planning. Determine the Fundamental Question at Hand Figure Out What You Don’t Know

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Fundraising When Money is Tight

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  1. Fundraising When Money is Tight Part I

  2. Learning from History • What can we learn? • Leading v. lagging indicators • Is philanthropic impulse simulated or discouraged by evidence of growing need?

  3. Scenario Planning • Determine the Fundamental Question at Hand • Figure Out What You Don’t Know • Gather Necessary Info • Determine How Broad Trends in Society May Affect Your Decision • Write Contrasting Stories for Different Circumstances • Test Choices in Light of the Scenarios • Table 2.1—pg. 26

  4. Scenarios for Economic Recovery • Things Get Better Quickly • V • Things Stay the Same • U • Things Get Worse and for a Long Time • L

  5. Pros and Cons

  6. Three Strategies • Defensive Approach • Selective Approach • Aggressive Approach • Table 5.1—pg. 50

  7. What Do We Cut? • How can the organization maximize its programmatic impact in an era of growing demand and even more limited resources while maintaining its ability to sustain its work for many years to come?

  8. Boston Matrix • Growth and Market Share • Dogs, Problem Children, Stars, Cash Cows

  9. Make the Case • Reconsider why your donors give in the first place • Communicate what you are doing to tighten your belt rather than simply bitch and moan • Emotional—Rational—Spiritual • No matter what…keep asking!

  10. Don’t Push the Envelope • Do less testing! • Stick with what works! • Bernbach v. Ogilvy • Creativity v. Facts • Can a simple package do as well as a creative one at lower cost?

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