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Voter Data Management. NY State Electoral Gathering June 13, 2008. www.progressivetech.org. Voter Engagement Cycle. Voter Engagement Cycle. Analyze -- plan. Political Context Analysis. Analyze why issue matters to you Analyze your own capacity what does the community stand to gain?

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voter data management
Voter Data Management

NY State Electoral Gathering

June 13, 2008

www.progressivetech.org

voter engagement cycle1
Voter Engagement Cycle

Analyze -- plan

political context analysis
Political Context Analysis

Analyze why issue matters to you

Analyze your own capacity

what does the community stand to gain?

What might it lose?

how does your organization fit in?

voter engagement cycle2
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

The work

targeting
Targeting

For the election - trying to win?

Geographic

Demographic

For organizational growth

For availability and usability of data

slide7

The Path to Voter Lists

Strategic Targeting

Understanding your region and base

Voter analysis (eligibility, registration, participation levels)‏

Defined Targeted Areas

Organization Assessment

Precinct Analysis

Precinct data on targeted areas, voter propensity, demographics

Target Voter Universe (# voters and # precincts)‏

Refined strategy based on capacity & resources

Capacity

Resources

Preliminary goals for: number of precincts, volunteers, voter contacts

slide8

What is meant by Strategic Targeting

  • Understanding your Region and Target Area
  • Analysis of your Base Constituency in terms of your local or regional Power Equation
    • What is it now (levels of registration & turn out)‏
    • What’s the potential (increasing registration & turn out)‏
  • Determining Where you can/want/need to build power
    • Geographic
    • Demographics
    • Voter Propensity
slide9

Strategic Targeting: Understanding Your Region and Base

SCOPE Organizing Strategy focused in areas with high concentrations of members and high poverty rates.

Other factors to consider

Community Profile

Ethnicity

Income/ Poverty Levels

Occupations

Education Levels

Welfare Recipients

Types of Industry

Incarceration Rates

Linguistic Isolation

Scale of Wages

Age

Housing Conditions

Rent

Pollution sites (power plants)‏

slide10

Precinct Analysis: Step 1 - Request Planning Counts

Where do you get planning counts?

  • Voter data consultants
  • Data vendors (eg www.politicaldata.com)‏
  • Voter tech tools (eg VAN / Voter Connect, CEL, Catalist)‏

What you can ask for (3 basic elements)‏

  • Precincts in a targeted geography (political boundaries, cities, zip codes)‏
  • Voter propensity (Likely, Occasional, New voters)‏
  • Demographics

A. Race: African American, Latino, Asian/Pacific Islander

B. Age distribution: youth, middle aged, seniors

C.Gender

Requests can be broad or specific

slide11

Precinct Analysis: Step 2 – Analyze the Counts

PLANNING COUNTS HELP YOU

Identify a set Number of Precincts that you want to cover (mainly based on density)‏

2. Prioritize precincts

3. Define your Voter Universe – number of voters combined

Inform and refine your overall strategy based on capacity and resources

voter engagement cycle3
Voter Engagement Cycle

Analyze -- plan

Targeting

The work

the work
The work

People you can recruit and train to work are the real product

What data are you using?

How are you tracking it?

Where are the bottlenecks?

Getting it into data file

Getting the data into your file

voter engagement cycle4
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

The work

after the election
After the election

Evaluation by staff AND volunteers

Renew contact with voters met oriented to your issues

Evaluate your issues in light of what you learned

GROW (we hope)

voter engagement cycle5
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

Do it all again,

Better.

The work

slide19

DATA MANAGEMENT

  • What do you need to know in order to do this activity?
  • What information will you collect in the course of doing this activity?
  • Why is this information important?
slide21
Field Tools: Walk / Call Lists, PDAs, predictive dialer / robo-calls, door hangers, etc.
  • Data Entry: bar code scanners, volunteers / staff do manual data entry, staff to manage/monitor quality of data
  • Skills Needed: create walk/call lists, set up voter engagement database, data entry training, field planning, analysis of data, etc.,
  • Other support: integration of voter data into organizational database, tech support, etc.
voter engagement cycle6
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

The work

targeting1
targeting
  • Assess demographics
  • Assess voter behavior
  • Assess political terrain
  • Assess organizational capacity
prepare voter contact database
Prepare voter contact database
  • Develop voter contact data workflow
  • Pull / Set up voter lists
  • Merge voter lists with membership lists
voter engagement cycle7
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

The Work

produce outputs for voter contact
Produce outputs for voter contact
  • Develop phone/walksheets based on campaign needs
  • Develop reports to assess progress/performance during campaign
enter voter contacts into field database
Enter voter contacts into field database
  • Using data entry tech and volunteers, get canvass data back into database
  • Generate new phone/walksheets based on results of prior contacts
voter engagement cycle8
Voter Engagement Cycle

Analyze -- plan

After

the

election

Targeting

The Work

enhanced list
Enhanced list

Member Data

Voter Data

Enhanced List

it s all about the voter id number
It’s all about the Voter ID Number

Voter File

Membership Database

slide49
http://votertechkit.progressivetech.org

Announcing the First Online Learning Site for Community Organizers Working on Voter Projects. 

Learn from the experiences of other organizers

slide50

PTP Power On Network

Technology Information and Resource Sharing for Community Organizers

http://network.progressivetech.org

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