Not Just Bums on Seats. Michelle Younger Lizz Patrick Martin Thomas Miriam Clift Marketing and Recruitment. Introductions Research Student Recruitment Marketing and Communications Admissions Question and Answer Session. Market Research.
Not Just Bums on Seats
Marketing and Recruitment
Are we offering the right seats to the right bums?
Demographic and Mapping Analysis
NE Mosaic Profile D -Ties of Community
Are our students (customers) sitting comfortably in our seats?
Informed Choices or…
Choose the Best Seat for You
Student Shadowing Taster CoursesAdvice and Guidance
Mature Students Induction Mature Students Study SkillsAdult Learners Week
Open Day Presentations in Schools & Colleges
Campus Tours Post Application Open Days
Campus Tours Open Day HE Conventions Out of Region Activity
Evolve@NorthumbriaStudent ShadowingSummer School
Presentations in Schools & Colleges Northern Ireland Tour
Talks in Schools Masterclasses
Presentations in Schools
Choices Together (Years 9 -11)
School and College Visits-in (Years 9-13)
Parents Activities (All years)
Students into Schools Activities (All Years)
Passport (Year 12 and 13)
Aimhigher Associates (Year 10 and Year 12)
Student Associates (All years)
DIScover Conference (All years)
360° Campus Panoramas
West Side Story Project
What do we do?
* Year 12 and 13 activities are also available to 1st and 2nd year college students respectively
Marketing and Communications
Getting the Message out – an Excellent Seat of Learning
Today’s 17 year olds – born in 1991
Search Engine Market
Interactive info on Friends
VIP Pages and Social Networking
General email comms
SMS and email prompts
Subject specific Telecentre Campaigns
Application to Enrolment
The Role of Admissions in Student Recruitment
The Final Stage…
Who do we select and why?
Who do we select and why?
The Applicant Experience…
“Oxford Brookes … gave me an interview, which I was amazed at, because my grades (BCC) aren't high enough for there (BBC), so my personal statement must have been good. However, I didn't go to the interview because about 2 weeks before my interview, I found out...Northumbria (in Newcastle) - offered me a place 1 week after my interview! This means I must have gotten full marks in my interview, or I wouldn't have found out ‘til mid March!
So, I am a litttttttle bit stressed waiting for results from Swansea and Plymouth (esp Plymouth) but not as stressed as I would be if I hadn’t heard from Northumbria. At least I know I'm definitely going to uni now!”
The Power of the Internet…
“There I was in Costa Coffee in London (on my trip away for our 5th wedding anniversary)... I was on Facebook on my mobile and decided to check my emails - OMG have an email from UCAS saying my status has been updated…”
Some Facts and Figures…