E-commerce. By Julia Mammone, Charlotte Detering & Elizabeth Pham. What is e-commerce?.
By Julia Mammone, Charlotte Detering & Elizabeth Pham
E-commerce comes in many different forms and can be used a variety of ways, including:
Bargaining power of consumers. They enjoy a wider choice
Supplier power. It is more difficult for consumers to manage a non-digital channel.
Threat of new entrants. Online means it is easier to introduce new services with lower over-heads
Threat of substitutes
Rivalry among competitors. It is easier to introduce products and services to different market