FLIPPED CLASSROOM ACTIVITY CONSTRUCTOR – USING EXISTING CONTENT by Dipti Pawade

1. FLIPPED CLASSROOM ACTIVITY CONSTRUCTOR – USING EXISTING CONTENT by Dipti Pawade

2. Table of Contents

3. About Me Mrs. Dipti Yogesh Pawade is Assistant professor in Department of Information Technology since October 2012. This activity is designed for final year (VII semester) students of Information Technology, K. J. Somaiya College of Engineering, Mumbai. It focus on the topic called on page search engine optimization under course Search Engine Optimization (SEO).

4. Mrs. Dipti Pawade On Page SEO Search Engine Optimization Web Technology Final Year UG Student in Information Technology K. J. SomaiyaCollege of Engineering, Mumbai

5. Out-of-class Activity Design -1 Learning Objective(s) of Out-of-Class Activity At the end of watching the videos student should be able to : 1. Explain need of on page search engine optimization (Understanding) 2. Elaborate various on-page ranking factors (Understanding) 3. Apply search engine optimization essentials covering aspects of on-page optimization to web page (Application)

6. Out-of-class Activity Design -1 Key Concept(s) to be covered Importance of on page SEO optimization Role of url in SEO ranking Use of external and internal links Impact of content quality and length from SEO point of view

7. Out-of-class Activity Design - 2 https://www.youtube.com/watch?v=EceSgY9bDnc Main Video Source URL Standard YouTube License License of Video Mapping Concept to Video Source 9.52 M TOTAL DURATION

8. Out-of-class Activity Design – 3 Aligning Assessment with Learning Objective 07 M (watching V1 (0.00 -2 M) and 5 min to assimilate and write) Expected activity duration

9. Out-of-class Activity Design - 3 Aligning Assessment with Learning Objective Expected activity duration 10 M

10. Out-of-class Activity Design - 3 Aligning Assessment with Learning Objective 05 M (V1 (3.2-4.17M) (1 M) and 4 min to assimilate and write) Expected activity duration

11. Out-of-class Activity Design - 3 Aligning Assessment with Learning Objective 05 M (V1 (4.22-5.55 M) (1.5M) and 3.5 M to assimilate and write) Expected activity duration

12. Out-of-class Activity Design - 3 Aligning Assessment with Learning Objective Expected activity duration Total Activity time 05 M (V1 (6-7.5 M) (1.5M) and 3.5 M to assimilate and write) 32 M

13. Out-of-class Activity Design - 3 Extra 2 marks for ontime submission through googleclassroom

14. In-class Activity Design -1 Learning Objective(s) of In-Class Activity At the end of the class, students will be able to, • Design SEO friendly website based on On page optimization (Application Level) • Analyze the implication of on page factors on website search engine ranking (Analyze Level) Key Concept(s) to be covered Use of different on page factors. Examine SEO score after implementation of all factors.

15. In-class Activity Design -2 Active Learning activity that you plan to do Real world problem solving using. Think-Pair-Share Concept clarification using. Peer Instruction

16. In-class Activity Design -2 Peer Instruction Strategy – What Teacher Does Q 1: If keyword for site is “tasty food”, what will be most appropriate url of site and title of home page? www.cometoit.com, Home page www.foodfood.com, Introduction www.tastyfood.com, Home page or Introduction www.tastyfood.com, Get tasty 100+ food recipes [it really works]

17. In-class Activity Design -2 Peer Instruction Strategy – What Student Does For each question they will first vote individually. Then they will discuss with peers and come to consensus. Listen to instructors explanation.

18. In-class Activity Design -2 TPS Strategy – What Instructor does Ask student to analyze the code and content provided based on the parameter provided in video.

19. In-class Activity Design -2 TPS Strategy – What Instructor does Think (~2 minutes) Ask student to discuss what can be the correct answer.

20. In-class Activity Design -2 TPS Strategy – What Instructor does Pair (~5 minutes) Instruction: Now pair up and compare your answers. Agree on one final answer. While students are pairing and discussing, instructor goes to 2~3 sections to see what they are doing. Now assuming that our keyword is tasty food and as per the SEO guideline the correct answer is www.tastyfood.com, Get tasty 100+ food recipes [it really works]

21. In-class Activity Design -2 TPS Strategy – What Instructor does Share (~8 minutes) Instructor asks a group to share their answer with class and see whether there are different answers. After sharing is done, instructor gives feedback on the correct solution and elaborate the reason behind the answer. Also discuss few more example covering various aspects of SEO on page optimization.

22. In-class Activity Design -2 Justify why the above is an active learning strategy In both the strategies, students are required to go beyond mere listening and execution of prescribed steps. They are required to think deeply about the content they were familiarized in out-of-class and do higher order thinking. There is also feedback provided (either through peer discussion or instructor summary)