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Barents 2010 Final Conference 21 February, 2006 Tourism sector programme

Barents 2010 Final Conference 21 February, 2006 Tourism sector programme. Heleena Luusua NordicMarketing GmbH Germany. NordicMarketing GmbH. Cooperation partner for tourism businesses in the European market. Marketing & sales Tour operators Training/Product Development E-marketing

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Barents 2010 Final Conference 21 February, 2006 Tourism sector programme

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  1. Barents 2010 Final Conference 21 February, 2006 Tourism sector programme Heleena Luusua NordicMarketing GmbH Germany

  2. NordicMarketing GmbH • Cooperation partner for tourism businesses in the European market • Marketing & sales • Tour operators • Training/Product Development • E-marketing • Cross-marketing Frankfurt

  3. Tourism Sector Programme • For Lapin Liitto/Barents 2010 • Time for planning 4 months • Deadline 15.3.2006 We have collected opinions of: • Tour operators in Germany, Benelux, GB • Companies and marketing organisations in Barents region

  4. Arctic Europe

  5. Tourism destinations with more than 10,000 visitors.

  6. European markets Germany, Switzerland, France, Benelux, Great-Britain • 240 million inhabitants • 150 million trips to abroad, longer than 5 days Alone in Germany: • 2 500 tour operators • 25 000 travel agencies • Less than 0,5 % come to Finland • 2 % to Scandinavia • To Murmansk area?

  7. Growing interest towards north and arctic • When everything else has been seen... • Trend: • Snow, ice, cold • Extreme elements, arctic nature • Nature safaris • TV-programmes about arctic

  8. ARCTIC EUROPE • Tour operators look for new destinations and themes

  9. Arctic Europe – image TOUR OPERATORS: • Attractive, exciting • Interesting, positive • Even luxury But: • Unfamiliar • Lack of information • Difficult to reach. Flights. Price. We have to do something!

  10. Tomorrow Arctic Trail Northernmost Europe Nordic Walking Lapland Sea Cruising Solovetsk? Submarine? King crab? Karelian villages? Arctic highlights Today • North Cape • Arctic Ocean /Hurtigruten • Lapland • Ice Hotel • Ice Iglu • Ice Breaker • Nature safaris, huskies, snowmobiles, reindeer

  11. ARCTIC EUROPE • Common Highlights over the Arctic Circle • Four counties – one theme • One Destination from the market view •  we have to do something!

  12. Collaboration challenges Collision of interests: • State borders • Transport companies’ territories • National tourist boards • Unnecessary competition between companies

  13. ARCTIC EUROPE

  14. ARCTIC EUROPE –target groups? • Pioneers that have seen everything but still have hunger for new experiences • Person that travels a lot, is wealthy, active, has a taste for adventure, likes nature • Germany, France, Benelux, GB

  15. What is needed? • Common will ! • 600 000 € /year • -> 60 % EU /40% privat • -> 240 000€/regions • 60 000 € Norway • 60 000 € Sweden • 60 000 € Finland • 60 000 € Russian

  16. Arctic Europe Marketing 8. Press Information e-marketing 2. Arctic Europe product manual

  17. Public sector ARCTIC EUROPE Private sector

  18. Other actions to be needed Training : • International marketing • cultures, services • sales channels, sales • Product development • Intern marketing

  19. Other actions to be needed Inrastructure: • Flights • East-west connections • Activity routes

  20. Schedule 2005 2006 2007 2008 2009 2010 2005 Phase 1: 2006-2007 Phase 2: 2008-2013 Market research, example products Meetings Workshops ITB Berlin Financing Organisation Launching products and concept, first marketing and sales Aims: stabilize the Arctic Europe products in the markets and a great increase in the sales

  21. ARCTIC EUROPE plan today There is a big interest: • Companies and organisations in Finish and Swedish Lapland wait for exact offer • Norwegian counties want to be partners • Tour Operators wait for practical operations

  22. Collaboration risks • Everyone want everything do we have enough courage to focus on business? • Timetable for decision making -> annual business rotation • Organisation/ administration • Professional key operator for practice • Flights

  23. Next steps • Seminar in Murmansk 28.2. • Meeting Norwegian Partners • ITB Berlin 8.-10.3.meeting tour operators • 15.3. the report is ready • April: Decision making • April- Sept: Organisation/Financing • 2006-07 Arctic Europe in action: products, sales calls, fam trips...

  24. WE WILL TAKE UP THE CHALLENGE !

  25. Are the tourism services of following areas familiar to you?

  26. When you hear the term “Arctic Europe” what comes to mind?

  27. Are these Arctic Europe themes interesting?

  28. How do you feel about the example Arctic Europe products?

  29. What do you see as biggest obstacles in the arctic tourism?

  30. 8. Do you think the name Arctic Europe is/has?

  31. Would you like to co-operate with Arctic Europe–project marketing?

  32. If you are interested in marketing co- operation with the Arctic Europe project, what kind of measures do you need?

  33. Do you think the interest toward Arctic regions will increase among travellers in the future?

  34. Is Arctic Europe going to be in your selection in the future?

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