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Auto Feature Articles Successfully Driving Sales

Auto Feature Articles Successfully Driving Sales. Use a “tips” format with helpful information about: Seasonal driving Preventative maintenance Driving safety Preparing for a road trip Saving at the gas pump Extending the life of a vehicle Car buying Boosting performance

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Auto Feature Articles Successfully Driving Sales

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  1. Auto Feature Articles Successfully Driving Sales • Use a “tips” format with helpful information about: • Seasonal driving • Preventative maintenance • Driving safety • Preparing for a road trip • Saving at the gas pump • Extending the life of a vehicle • Car buying • Boosting performance • Special features of new vehicles

  2. Corporate Responsibility • Create awareness of charitable contributions • Celebrity spokesperson

  3. Eye-Catching Color Pictures Pictures speak a thousand words.

  4. NAPS Auto Industry Clients

  5. Reach More People By Covering More Media • Traditional Media • Newspapers: 100 to 400 placements • Radio: 300 to 400 on-air placements • TV: 100 to 150 on-air placements • Spanish Media: 10 to 25 placements in newspapers • African-American Media: 10 to 25 placements in newspapers • Online • Dozens of placements on major daily newspaper sites • Social media • Twitter feeds to editors • SEO • Blogging • Anchor texting and hyperlinking • RSS feeds in XML • Podcasting • YouTube CSNN Channel

  6. Reports Include Impressive Results • E-clips • Circulation and readership figures • Market rankings • Page views • Unique visitors per month • AQH • CUME • Ad value equivalency

  7. Reach The Wealthiest And Most Populous Communities • Newspapers, radio stations and TV stations are supported by local advertisers • Advertisers will spend money where they are going to get the best ROI • Publications and stations tend to exist where advertisers are willing to spend

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