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GENDER. Our most obvious of characteristics . Adults use gender to…. Form Impressions Interpret Behavior. Characteristics of Males Characteristics of Females. How are men and women different?. Gender Roles…. All cultures define roles differently…. The lipstick effect. Stereotype Threat .

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GENDER

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Gender
GENDER

Our most obvious of characteristics


Adults use gender to
Adults use gender to….

Form Impressions

Interpret Behavior


Characteristics of males characteristics of females
Characteristics of MalesCharacteristics of Females





Gender

The lipstick effect

Stereotype Threat




Gender and the price of happiness
Gender and the price of happiness…

Advertising, Image and Self-esteem


What is advertising

What is advertising?


How are females shown in advertising
How are females shown in advertising? as through newspapers, T.V.,

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Killing us softly advertising s image of women
Killing Us Softly as through newspapers, T.V., Advertising’s Image of Women


How are males shown in advertising
How are males shown in advertising? as through newspapers, T.V.,

______________________

______________________

______________________

______________________

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Masculinity violence in advertising
Masculinity & Violence in Advertising as through newspapers, T.V.,


Attitude is everything

  • Advertising geared toward young males as through newspapers, T.V.,

  • Flaunting of authority

  • Be a rebel

  • Don’t encourage violence- promote “in-your-face” behavior

  • Can depict a mean and nasty world

  • Survival

Attitude is Everything


The cave man mentality

The Cave Man Mentality


The new warriors

The New Warriors


Muscles and the ideal man

Muscles and the “Ideal” Man


Heroic masculinity

Heroic Masculinity


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