Sponsored Links
This presentation is the property of its rightful owner.
1 / 20

GENDER PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

GENDER. Our most obvious of characteristics . Adults use gender to…. Form Impressions Interpret Behavior. Characteristics of Males Characteristics of Females. How are men and women different?. Gender Roles…. All cultures define roles differently…. The lipstick effect. Stereotype Threat .

Download Presentation


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Our most obvious of characteristics

Adults use gender to….

Form Impressions

Interpret Behavior

Characteristics of MalesCharacteristics of Females

How are men and women different?

Gender Roles….

All cultures define roles differently…

The lipstick effect

Stereotype Threat

Your personal, private sense of male/female

Gender Identify….

Androgynous= No distinct gender appearance/behavior

Gender and the price of happiness…

Advertising, Image and Self-esteem

  • To tell about, or praise publicly (product, service, etc.) as through newspapers, T.V., Internet, Billboards, etc. to make people want to purchase it.

  • To make known, give notice of..

  • To bring information to public attention

What is advertising?

How are females shown in advertising?






Killing Us SoftlyAdvertising’s Image of Women

How are males shown in advertising?






Masculinity & Violence in Advertising

  • Advertising geared toward young males

  • Flaunting of authority

  • Be a rebel

  • Don’t encourage violence- promote “in-your-face” behavior

  • Can depict a mean and nasty world

  • Survival

Attitude is Everything

  • Violent male icons or hero's from popular history- Roman centurions, pirates, etc.

  • Message that men have always been brutal and aggressive- part of nature

  • Products associated with manly needs

  • Often include dominance of women

The Cave Man Mentality

  • Represent advertisers use of military or sports figures

  • Ads often depict soldiers-complete with weapons and gear

  • Message here is that violence is cool

  • Frequently seen in ads for beer, running shoes or deodorant.

The New Warriors

  • Size and strength are traits that cross class and racial boundaries

  • Associated with dominance and control

  • Often associate muscles with violence

  • Physically rugged or muscular male bodies are used to sell abstract forms of power, such as financial institutions or cars

Muscles and the “Ideal” Man

  • Frequent theme of Hollywood movies

  • Glamorized violence=masculinity

  • Often guns are used to signify virility and power

Heroic Masculinity

  • Login