1 / 9

DIGITAL MARKETING INSTITUTE NEAR ME

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.

kavinya
Download Presentation

DIGITAL MARKETING INSTITUTE NEAR ME

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Google Algorithms Unraveling the Magic Behind Search Results wwww.nidmindia.com

  2. Introduction In the vast digital landscape of the internet, search engines serve as the gateway to information, knowledge, and entertainment. Google algorithms are the secret sauce that powers the search engine, making it more than just a mere tool for finding websites. As the internet and user behavior have evolved, so too have Google's algorithms.

  3. What are Google Algorithms? The primary goals of Google algorithms Google Algorithms are Sophisticated sets of rules Calculations machine learning models Purpose Relevance Quality Content Authority User Experience Freshness most relevant high-quality authoritative search results Google uses various algorithms to process search queries and deliver relevant results.

  4. Evolution of Google Algorithms From 1998 – 2010 significant evolution happened Introduced numerous updates and algorithm changes To enhance the quality search results Key milestones Mobile-First Indexing Mobile-Friendly Update Penguin BERT 2013 2011 2015 2018 2019 2018 2015 2012 Hummingbird Panda Medic RankBrain

  5. Google's Core Algorithms Main Algorithms PageRank: focused on evaluating the authority of web pages Panda: Addressing content quality and thin content issues. Penguin: Dealing with link spam and manipulative link practices. Hummingbird: Understanding user intent and semantic search.

  6. Google Core Algorithms RankBrain: Utilizing machine learning for better understanding ambiguous queries. Mobile-FirstIndexing: prioritizes the mobile version of websites for indexing and ranking BERT(Bidirectional Encoder Representations from Transformers): Understanding the context of words in search queries. Core Updates: Frequently releases core updates, major algorithm updates that aim to enhance search quality and relevance

  7. Understanding Search Ranking Factors Key Ranking Factors Content Relevance and Quality Keywords Backlinks (Inbound Links) Website Authority and Trust User Experience (UX) Page Structure and Formatting Social Signals Domain Age and History Local SEO Factors Search Intent and Click-Through Rate (CTR)

  8. Impact of Google Algorithms on SEO Ranking Fluctuations Content Quality User Experience (UX) Mobile-First Indexing Backlink Quality E-A-T (Expertise, Authoritativeness, Trustworthiness) Semantic Search Local SEO Penalties for Black Hat SEO Continuous Adaptation

  9. Thank You www.nidmindia.com

More Related