Digital Subscriptions Best Practices. Tim Thomas SVP, Business Development. Industry Challenge. NAA says print ad revenue declined by almost 50% in past 4 years. Industry Response. Cut expenses. Fewer pages. RIF s. No promotion. Centralize. Industry Response. Cut expenses
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SVP, Business Development
NAA says print ad revenue declined by almost 50% in past 4 years
Get out of the mail
(but at a much lower rate)
“If you make me pay, I’ll just go somewhere else for my news.”
“Why do I have to pay for a digital subscription? I already pay for the paper.”
[The 5th P of Marketing]
ensure ad commitments are met
While adding a new revenue stream
So, come on in. The water is fine.