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«What To Look For When Choosing A Language Training Provider». «На что обратить внимание при выборе провайдера по обучению иностранным языкам». The plan. 1. Standard methods of search and evaluation ; 2. Analysis of the market segments of providers ;

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«What To Look For When Choosing A Language Training Provider»

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What to look for when choosing a language training provider

«What To Look For

When Choosing A

Language Training Provider»


What to look for when choosing a language training provider

«На что обратить внимание при выборе провайдера по обучению иностранным языкам»


What to look for when choosing a language training provider

The plan

1. Standard methods of search and evaluation;

2. Analysis of the market segments of providers;

3. Key Points when comparing price-quality;

4. Organizational support — before learning starts;

5. Selection of an optimal program to learn a foreign language;

6. Collaboration in a "teacher-student” partnership;

7. Evaluation of results and expectations.


What to look for when choosing a language training provider

План семинара

1. Стандартные методы поиска и оценки провайдера

2. Анализ деятельности компании-провайдера

3. Расстановка акцентов при сопоставлении «цена-качество»

4. Организационные моменты «до начала обучения»

5. Выбор оптимальной программы изучения иностранного языка

6. Взаимодействие по схеме «преподаватель-сотрудник»

7. Оценка результатов и ожиданий


What to look for when choosing a language training provider

Methods of search

The standard methods used to find information on a provider:

  • Internet – the search engines: Yandex, Google, Mail, Yahoo.

  • 'Word of Mouth' – recommendations from trusted family, friends or colleagues.

  • Mass-Media – advertising newspapers, TV, Radio, posters.

  • Events – promotions, competitions, street events.

  • Exhibitions – seminars, trade fairs and other business forums.


What to look for when choosing a language training provider

Методы поиска провайдера

Стандартные методы, используемые при получении первичной информации о компании:

  • Интернет -поисковики (yandex, google, mail, yahoo), форумы, рассылки в т.ч. Оффлайн

  • Пресса

  • Акции

  • Знакомые

  • Выстаки


What to look for when choosing a language training provider

Definition of market segment

Seminars and training – one-off events or seminars (one topic for part/one day)

Corporate training – regular classes/lessons for employees

Coaching – large presentations by business experts based on their experience

MBA Programs – preparation courses for employees wanting to sit the entry examinations


What to look for when choosing a language training provider

Определение сегмента работы компании-провайдера


What to look for when choosing a language training provider

Word of Mouth

Ask the language provider for client recommendations and contact the companies for their recommendations and responses.


What to look for when choosing a language training provider

Рекомендации и отзывы


What to look for when choosing a language training provider

Status

This refers to the size

and position of the company

in the Russian market. Choose

a provider that is well established

in the Russian market and that

has the scale necessary to meet

your business needs

Date Established

The business record of the

company is important. Economic

conditions can change quickly.

Choose a provider that has

shown it can continue to deliver

services all economic conditions.

Partners

Does the service provider have

other business partners that can

offer your company unrelated

benefits such as discounts or

offers for other non-educational

products and services?

Position

Is the provider part of an international provider

with operations in other countries that you can

benefit from the exchange of teaching

materials, expertise and techniques?.

The history of the company


What to look for when choosing a language training provider

Статус

Оценивает размер и положение компании

на российском рынке. Выбирайте провайдера

с твердой позицией и полностью удовлетворяющего

Вашим запросам.

Дата основания

Выбирайте провайдера,

зарекомендовавшего себя на

рынке как компанию с богатой

историей. Это указывает на

прочное экономическое

положение. .

Партнеры

Нужно оценить имеет ли

провайдер каких-либо бизнес

партнеров, которые могли бы

предложить Вам скидки или

привилегии по своим услугам.

Позиция

Является ли провайдер частью международной организации.

Или же оказывается ли ему содействие в соответствие международным

стандартам обучения?

История компании


What to look for when choosing a language training provider

Necessary legal and regulatory documents required for all language providers in Russia. Make sure the company has these.

Account and Financial documents

Basic documents


What to look for when choosing a language training provider

Сопроводительная документацияОсновополагающие Бухгалтерскаядокументы документация


What to look for when choosing a language training provider

Educational Quality Management


What to look for when choosing a language training provider

Преподавательский состав


What to look for when choosing a language training provider

Educational Methodology

The teaching methodology used by the school is an important factor in determining successful language acquisition. The method, and its success in the market also determines the range and depth of resources that are available to support the employees and teachers when learning.


What to look for when choosing a language training provider

Методика

Методика обучения, используемая в школах, является важнейшим фактором влияющим на успешность обучения иностранному языку. Выбранный метод и его успешность также влияют и на материал обучения.


What to look for when choosing a language training provider

Organizational Support

What is the level of organizational support for your company? A quality provider will look to support your company before the selection process AND after the contract is signed.

  • A presentation – what the company can and do for your company

  • A demonstration lesson - so you understand the type of method used in lessons.

  • An account manager - to provide ongoing administrative support,

  • Periodic reports on employee progress, test results and employee attendance.

  • Regular surveys or feedback forms so employees can provide feedback on teachers

  • End of level certificates for the employees.


What to look for when choosing a language training provider

Организационные моменты

Презентация

Показательный урок

Индивидуальный менеджер

Периодическая отчетность

Выдача сертификата


What to look for when choosing a language training provider

Choosing the Optimal Program


What to look for when choosing a language training provider

Расписание занятий


What to look for when choosing a language training provider

«Standard»

program

4 ac.h.

per week

6 ac.h.

per week

2 lessons

of 2 ac.h.

2 lessons

of 3 ac.h.

3 lessons

of 2 ac.h.

36 weeks

24 weeks

Intensive program

4-5 ac.h. per lesson

5 days a week

Effective timetable

Length of Courses


What to look for when choosing a language training provider

Стандартная

программа

4 ак.ч.

в неделю

6 ак.ч.

в неделю

2 занятия

по 2 ак.ч.

2 занятия

по 3 ак.ч.

3 занятия

по 2 ак.ч.

36

недель

24

недель

Интенсивный курс

Занятие 4-5 ак.ч.

5 дней в неделю

График занятий

Длительность курса


What to look for when choosing a language training provider

Class sizes

Small classes

Large classes


What to look for when choosing a language training provider

Размер группы

Маленькие группы

Большие группы


What to look for when choosing a language training provider

Programs

When choosing a program from a provider there are three key points:

*the structure

*the variety of courses

*specializations if required


What to look for when choosing a language training provider

Программы

При выборе программы необходимо обратить внимание на следующие

моменты:

*структурированность

*разнообразие

*специализация


What to look for when choosing a language training provider

Materials

  • Course books by leading international publishers:Oxford, Longman, Macmillan, etc.

  • Audio and video materials

  • Authentic materials

Effective materials


What to look for when choosing a language training provider

Учебная литература

  • Книги ведущих западных издательств:

    Oxford, Longman, Macmillan и т.д.

  • Аудио и видео материалы

  • Прикладные материалы

Effective materials


What to look for when choosing a language training provider

Collaboration in a "teacher-student” partnership


What to look for when choosing a language training provider

Взаимодействие «преподаватель-сотрудник»


What to look for when choosing a language training provider

Evaluation of results and expectations

  • Total testing of each employee – interim and final progress testing on all four language skills.

  • Reports on, and records of attendance for, each employee.

  • Delivery of the diploma/certificate certifying nominal knowledge on a foreign language for each employee.

  • Validate the language provider's results by carrying out independent testing of the level of language ability for each employee after the course is finished.


What to look for when choosing a language training provider

Оценка результатов и ожиданий

  • Итоговое тестирование каждого сотрудника

  • Отчеты и оценка посещаемости каждого сотрудника

  • Получение диплома/сертификата , удостоверяющего номинальные знания по иностранному языку для каждого сотрудника

  • Проведение независимой экспертной оценки уровня владения языком каждого сотрудника


What to look for when choosing a language training provider

Thanks for your attention!


What to look for when choosing a language training provider

Спасибо за внимание!


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