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IGN.com. The entertainment destination 2000-2001. Contact: Jason Michaels 415-508-2013, [email protected] 07/00 J. Michaels. Confidential. www.snowball.com. IGN.com mission statement.

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IGN.com

The entertainment destination

2000-2001

Contact: Jason Michaels 415-508-2013, [email protected]

07/00 J. Michaels

Confidential

www.snowball.com


IGN.com mission statement

IGN.com aims to be the most visited entertainment and games content community and commerce destination for males on the Web. Focusing on games, sci-fi, movies, TV, wrestling, and male lifestyle, IGN.com informs and entertains its audience in a unique and compelling manner.

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com, www.ign.com

  • In three words IGN.com is: Entertaining. Informative. Irreverent.

  • IGN.com’s USP: IGN.com is one of the largest content, community and commerce destinations on the Web for males ages 13-30.

    • 5,278,000 unique users per month(Media Metrix, August 2000)

    • 6.4% World Wide Web population per month(Media Metrix, June 2000)

    • 21 minutes spent on IGN.com network per visit(Media Metrix, June 2000)

    • 27.3 minutes spent on IGN.com network per month(Media Metrix, June 2000)

  • Who is IGN.com?: IGN.com is a trusted friend who is a bit more popular, certainly more informed, and "someone" who users look up to. The tone of the editorial talks to the readers, not above or at them.

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com quick statistics

  • IGN.com’s readership is 98% male

  • IGN.com has more than 1,500,000 registered users, and averages more than 4,000 new registrations per day(as of 09/00)

  • IGN.com has more than 1,000,000 registration-based newsletter recipients(as of 09/00)

  • IGN.com’s MSN Hotmail Games newsletter has more than 2 million recipients per drop, and delivers nearly one million clicks back to the network each month(as of 07/26/00)

  • IGN.com serves nearly one billion ad impressions per month

  • IGN.com is a PC Data Top 10 “largest entertainment site”

  • IGN.com won Wired Magazine’s 1999 Readers Raves awards, “Best Entertainment Site”

  • IGN.com is nominated for Wired Magazine’s 2000 Readers Raves awards, “Top Web Hangout”

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com, The market leader

SNOW

IGN

NETWORK

IGN

DOMAIN

Media Metrix, June 2000

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com affiliates to note

Noted for Web site size and reputation.

  • Games: Gamefaqs.com, PC Gameworld, Cloudchaser Network, 3DPortal

  • Movies: Dark Horizons, Corona’s Coming Attractions, TheForce.net, Digital Bits, Mr. Cranky

  • Sci-fi: Web-docent.com, Bwtf.com, Nnyc.com, Desktopstarships.com

  • Wrestling: ScoopsWrestling (acquired by SNOW), Wrestlepages.com, Prowrestlingdaily.com

  • For Men: Supercars.net, Undeniable.com, Dvdsewer.com, Dvdeastereggs.com

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com, new in 2000/early 2001

This information is confidential and is subject to change depending onengineering availability.

  • IGN Starcube, Nintendo’s next console Late August 2000

  • IGN Editors Choice award Q3 2000

  • IGN Codes, GameSages integration Q3 2000

  • IGN Sci-fi re-launch Q3 2000

  • IGN Broadcast (formerly IGNtv) Q3 2000

  • IGN For Men, Gear Q4 2000

  • IGN PC Hardware Q4 2000

  • IGN PC Downloads Q4 2000/Q1 2001

  • IGN Play - online games, fantasy games, parlor Q4 2000/Q1 2001

  • IGN Movies Hub Q1 2001

  • IGN Wrestling Hub Q1 2001

  • IGN Wireless Q2 2001

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com fun poll facts

  • 60.4% of IGN.com readers prefer a dead Elvis to a fat or thin Elvis

  • 55.3% of IGN.com readers believe that extraterrestrial life is “waiting to be discovered.” 20.9% believe extraterrestrial life is “currently controlling the earth.”

  • 33.3% of IGN.com readers believe that Star Wars’ Chewbacca would make a great talk show host. He’s followed by Boba Fett with 31.7% of the vote.

  • 24% of IGN.com readers said that our new intern should “have no pre-existing pacts with the Devil,” followed by “super stealthy Ninja skills” (28%) and “a last name that sounds good when yelled.” (22%)

07/00 J. Michaels

Confidential

A Snowball.com network


IGN.com indexes

Site: IGN.com/IGN Games/IGN Guides indexes30-second pitch:- IGN.com, IGN Games, and IGN Guides are index pages for IGN.com channels.- IGN.com is one page deep and links out to the network.- IGN Games is one page deep and links out to the network.- IGN Guides is an index for all IGN.com strategy game guides. All pages below the index may not carry additional ad inventory; this will inhibit users from printing out the guides easily. IGN Guides are available through registration only.Page views: IGN.com 3.2MM, IGN Games 188,000, Strategy 1.9MM (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPG

07/00 J. Michaels

Confidential

A Snowball.com network


IGN64, ign64.ign.com

Site: Games/IGN6430-second pitch:- The highest trafficked and most respected Nintendo 64 web site on the Internet.- IGN64 readers are younger 12-17, avid console fanatics, and frequent IGN64 chat - our most successful chat channel. - Readers know and follow IGN64 editor Matt Casamassina, and Peer often makes guest appearances on the site.Page views: 5.6MM (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNPSX, psx.ign.com

Site: Games/IGN PSX30-second pitch:- IGN PSX reports about the Sony PlayStation and garners a medium aged reader - 12-25 years old.- PlayStation gamers are more casual than Nintendo 64 owners, and are probably a bit more mainstream than the younger N64 and Pocket gamer. Think mainstream males who enjoy playing multiplayer/sports games on their PSX. - Readers know and follow Doug, Dave, and David on the site.Page views: 5.2 MM(page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNPS2, ps2.ign.com

Site: Games/IGN PS230-second pitch:- The Sony PlayStation 2 will be released in the U.S. in October 2000.- The console will retail for $299 and attract hardcore gamers and people interested in a moderately-priced DVD player with gaming capability. The reader will be affluent early adopters, 11-15 year olds, 16-18 year olds with summer savings, and those getting a pricey holiday gift. “PS2” is a game machine with a DVD player built in; it also has a hard-drive (confirmed) and online capabilities. PS2 is a hot item to watch right now. The market viability of the product is estimated to exceed the current PSX installed base.Page views: 2.6MM(page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNDC, dreamcast.ign.com

Site: Games/IGN Dreamcast30-second pitch:- IGN Dreamcast “DC” is the highest trafficked independent Dreamcast site on the Web.- Readers know editors Brandon and Anoop by name.- Limited amounts of content from IGNDC is also fed exclusively to Sega’s own Dreamcast channel - which is accessible via the game console itself.- The Dreamcast has online game playing capabilities built-in. The Dreamcast gamer spans the gen-I spectrum 13-30.Page views: 5.5MM (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNPC, pc.ign.com

Site: Games/IGN PC30-second pitch:- IGN PC attracts hardcore PC gamers and console/PC gamer hybrids who read other IGN.com video game channels.- IGN PC prides itself on comprehensive reviews that readers trust.- IGN PC will soon feature hardware and downloads sections, but currently does not have staff dedicated to these areas. - Readers know and follow Tal, Steve, Vincent, and Dan by name. The typical age range for a PC gamer is 15-30 years old.Page views: 10.1MM(page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNPocket, pocket.ign.com

Site: Games/IGN Pocket30-second pitch:- IGN Pocket is widely recognized as the site for handheld game players.- IGN pocket covers every handheld console including the Nintendo Gameboy in its many iterations.- Readers follow and know Craig Harris by name, and Nintendo recognizes IGN Pocket and IGN 64 as formidable news sources for Nintendo news and information. Pocket gamers are typically younger - think Pokemon+.Page views: 1.25MM (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNXbox, xbox.ign.com

Site: Games/IGN Xbox30-second pitch:- Microsoft’s latest entry into the game market, Xbox is set to release in the Fall of 2001.- IGN Xbox was the first independent, professional site on the Web dedicated to Xbox news and information. Readers know editor Vincent Lopez by name, and Microsoft is quite keen on IGN.com’s coverage of the burgeoning new game platform.- Early adopters are watching the Xbox, but its audience is yet to be determined.Page views: 326,200 (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGN Movies, movies.ign.com

Site: Movies/IGN Movies30-second pitch:- IGN Movies is ranked up there with Corona’s Coming Attractions and Dark Horizons as a very credible and widely read movie news and information site.- The channel also conducts many interviews with stars including George Clooney, Mark Wahlberg, Samuel L. Jackson, Johnny Depp, Jim Carrey and more.- The site attracts older movie fanatics and movie fans who are title-driven. Editors Den and Chris are well-known in the movie community.Page views: 1.1 MM (page views based on 468x60 banners only) Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGN FilmForce, filmforce.ign.com

Site: Movies/IGN FilmForce.net30-second pitch:- IGN FilmForce reports in-depth about the most anticipated movies for the IGN.com audience.- IGN FilmForce focuses on 20-30 IGNesque titles and publishes rumor, confirmed reporting, interviews and more with Hollywood’s best talent.- Example interviews include Patrick Stewart, Don Bluth, Frank Oz, and comics legends such as Stan Lee.- IGN FF was founded by the creators of the Force.net, the largest independent Star Wars site on the Web.Page views: 721,000 (page views based on 468x60 banners only) Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGN DVD, dvd.ign.com

Site: Movies\IGN DVD30-second pitch:- IGN DVD is the home video arm of IGN Movies.- An independent channel within IGN.com, IGN DVD p/reviews new DVD releases, offers a DVD hardware buying guide, and has a great catalog of DVD Easter Eggs.- It’s important to note that new DVDs are released to the public every Tuesday, so traffic is heaviest at the beginning of the week.Page views: 686,000 (page views based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGN Sci-fi, scifi.ign.com

Site: Sci-fi/IGN Sci-fi30-second pitch:- IGN Sci-fi focuses on both mainstream and in-depth counterculture science fiction such as: sci-fi television (Buffy), franchises (Star Trek, Star Wars), anime/animation, Manga, collectibles and toys.- IGN Sci-fi also reports from conferences and conventions such as Comic-con and Dragon-con.- IGN Sci-fi speaks to both the hardcore fan and newbie who is interested in learning more about science fiction, comics and more.Page views: 987,000MM (Based on 468x60 banners only)Ad units: Banner, bottom banner, margin tile, 3x text links, trigger, channel sponsorship, avalanche (index pages only), marketplaceSPGAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGNtv, tv.ign.com (broadband)

Site: IGN.com/IGNtv (broadband)30-second pitch:- IGNtv is IGN.com’s broadband effort, and will be renamed “IGN Broadcast” shortly.- The channel creates three or more pieces of broadband editorial per week and is currently integrating advertising in both 15-second commercial form and static sponsorships.- The channel is currently in need of another staff member to properly schedule editorial.Page views: NAAd units: Banner, bottom banner, 3x text links, channel sponsorship, marketplaceSPG, 15-second commercial, static sponsorshipAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


IGN Contests, contests.ign.com

Site: IGN.com/IGN Contests30-second pitch:- IGN Contests is not an editorial area, but rather an index of all of the contests on IGN.com at any one time. - This section houses ad units, though the emphasis is on getting people to register for contests and promotions.- We allow affiliates to list their contests and promotions on contests.ign.com.Page views: 41,609Ad units: Banner, bottom banner, 3x text links, channel sponsorship, marketplaceSPG, 15-second commercial, static sponsorshipAvailability: Now

07/00 J. Michaels

Confidential

A Snowball.com network


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