ILive Sports Real Live Automated Cricket Tournament

1. iLive Sports(Real & Live Automated Cricket Tournament) Business Plan

2. Index iLive Sports Current Live Sports Global Market Highlights Revenue Models Top ten Sports Execution Plan Full Business Scope Plan Competition

3. iLive Sports Patent pending technology Automated production of rule based, dynamic, interactive, preference based and on demand near live sports video (e.g. top ten spectator sports like cricket, baseball, golf, football, soccer, basketball, hockey, tennis, racing and many other popular sports) Low cost of sports video production compare to organizing physically each current live sports event More exciting with special and visual effects with image processing, film making and video editing technology Localization and globalization, New type or format of sports with visual effects (e.g. Hollywood movie style entire new type of sports series), Special character players teams e.g. Film Stars Twenty20, fashion models, non expert players, set of teams of international and local players, celebrities, sumo, comedian, new or existing cartoon or digital or fictional characters etc. Player can Shoot one time or upgrade later and system can generate new sports video (N) numbers of times based on pre-created sport persons’ video clips.

4. Current Live sports To organize sports events lot of cost involves in each event including stadium cost, multiple cameras and shooting cost for broadcasting live sports over television networks, security cost, team players and umpires cost, managing sports events cost Time limits for international and expert star players or film stars Time zone differences creates problem for television sports viewers Weather problems e.g. rain, dim lights Limited television rights of limited number of events for sports broadcasting

5. Global Sports Market Highlights The sports business industry is one of the largest and fastest growing industries in the United States. Current size of the industry estimated the sports business industry at $213 billion including advertising $30.86 billion, internet $927 million, media broadcast rights $7.7 billion, sponsorships $10 billion, gambling $20.3 billion, multimedia $2.2 billion and e-commerce $50 billion. It is far more than twice the size of the U.S. auto industry and seven times the size of the movie industry. India sports advertising revenue = INR 7 billion in FY2008 Nimbus committed to pay $ 612 million for the rights to India’s international matches and domestic cricket until 2010. ESPN Star broadcasts events staged by cricket’s global governing body ICC, including World Cups; it paid more than $ 1.1 billion for global rights between 2007 and 2014. Multi Screen Media, formerly Sony Entertainment Television, and World Sports Group have signed as the official broadcast partners for the DLF Indian Premier League in a fresh nine-year deal running through to 2017 for a whopping Rs 8,200 crore. Three mega sport events in recent years in India, TV viewing of Cricket World Cup 2007 was highest with 113 million viewers followed by Olympics 2004 at 65 million while FIFA Football World Cup 2006 had 39 million viewers. Sports Marketing a $250Billion industry. Includes activities such as: advertising, naming rights, athlete endorsements, facility construction, sporting goods and licensed merchandise, broadcasting rights, video games, etc. SPORTS is regarded as serious business, a source of multibillion-dollar revenue, national pride and popular entertainment that can seem like (and occasionally become) a matter of life or death.

6. Global Sports Market Highlights Sports broadcasts constitute a major percentage from the total video content that is provided by public and commercial television channels. Broadcast sports events provide one of the largest sources of entertainment to one of the largest audiences in existence today. Super Bowl football game = 100 million viewers European World Cup soccer games = billion spectators Advertising costs for a Super Bowl television advertisement can at times exceed $2,000,000.00 per 30-second spot. ESPN is estimated to spend over a billion dollars per year for licensing rights to broadcast sports events. It is estimate that ticket sales constitute less than 20% of team sports revenue, with the balance coming largely from broadcast licensing revenue. The global entertainment and media industry will expand at a 6.4 per cent compound annual growth rate over five years to hit $2 trillion in 2011, according to PricewaterhouseCoopers' "Global Entertainment and Media Outlook: 2007-2011". The product is the game, the sport persons (players) are the assets, television viewers are the market, the revenues will come from advertising, sponsorships and share of television rights.

7. Revenue Models Patent License, technology, know-how and services Royalties (Per Sport, Per Location Domain and Duration e.g. Per Year) Sports Tournament License Sports team or sports person franchise (Per Team, Per Sport, Per Location Domain and Duration e.g. Per Year) Television Broadcasting Rights (Per Sport, Per Location Domain, No. of Games, and Duration e.g. Per Year) Own Television Channels (HD, Digital, Satellite, Cable) Free-to-Air (Ad. Driven), Subscription and Pay-Per-View Basis, Advertising and Sponsorship Sports Server (Internet and Mobile Streaming Services, Multiplex Brodcasting) rights Web Sites (Online sports streaming services, Sports E-commerce, Sports Betting, Advertising, Marketing, Social Networking and mass player game) Sports Video Consoles (Bundled or ship with 3rd parties devices e.g. video game consoles, PC, laptop, mobiles or smart devices or customize devices) Theatre screening (Multiplexes shows) In-flight, train, car, cruise, bus or in-vehicle or home or hotel entertainment system (Video on demand service) subscription or bundled with 3rd parties VOD devices and services. Bundled with related sports games as add-on features PC Version (Installed via CD or DVD or plug and play hard drive & flash drive) Sports and entertainment video content services and Multimedia Sports Betting licenses and rights Dedicated Sports Multiplex screens Upgrade and Updates subscriptions (New sports or upgrade current sports) Sale of new type of real and live fantasy Sports (User Interface, video clips and services) Bundled with other services and applications (Digital TV providers), Advertising networks Brand Licensing and partnerships Integrate with other types of logic or system

8. Top ten Sports Association Football: Soccer, the world’s most popular game, has the largest fan following on the planet and the de facto sport in 93 countries - home to two billion people. It  has 208 member nations and thus is easily the world’s richest sport. Today, football is played at a professional level all over the world. Millions of people regularly go to football stadiums to follow their favourite teams, while billions more watch the game on television. Cricket: With Twenty20, the three-hour, 20-overs-a-side version, One-Day internationals and Test matches, cricket is the second most popular sport in the world. The English gentleman’s game is the most popular sport in the Indian subcontinent, which has a 1.5 billion population. The IPL attracts two billion and is the most popular and richest  cricket league. The tournament is the world's third largest and most viewed sporting events, being televised in over 200 countries to over 2.2 billion television viewers.Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. Basketball: Amongst the most popular sports in the USA, China, Russia, the Philippines, Argentina, Canada, Germany, Italy, Spain and Puerto Rico. The National Basketball Association (NBA), with 30 teams and an average attendance of 17,500, is the richest and most popular basketball league and arguably the most viewed American sporting action in the world, attracting an accumulative television audience in excess of a billion. Baseball: The national pastime of the United States  is the most popular sport in Japan, Taiwan, Cuba, Venezuela and South Korea. It is amongst the most popular in the USA, Mexico, Puerto Rico, Canada. It has passionate fans nearing the half-a-billion mark and is arguably the richest bat-and-ball game. In 2008, Major League Baseball set a revenue record of $6.5 billion, matching the NFL's revenue for the first time in decades. Golf: More than 27 Million Americans play golf and 63% watch golf on TV.

9. Top ten Sports Rugby Union: The most popular sports in New Zealand is also very popular  in South Africa, the United Kingdom, Australia, France, Italy and an estimated television audience in excess of two billion. Field Hockey: The national sport of India and Pakistan is amongst the top five sports in India, Pakistan, Bangladesh, Germany,  Holland. Volleyball: The national sport of Sri Lanka is a very popular participant sports in almost all countries and amongst the top six in the United States, Brazil, Canada, Russia, Italy, the Netherlands , Japan, China, India, Philippines and Poland. Ice Hockey: Ice Hockey enjoys popularity throughout the seasons and is amongst the top four sports in the United States, Russia, Canada, Norway , Sweden, Denmark, Finland, the Czech Republic, Great Britain and Slovakia and watched by millions on TV across Europe and America. American Football: The most popular sport in the United States has its roots in English soccer and rugby football. It is loved by more than half the nation’s population  of 306 million. With more than 200 million passionate fans residing across the US, Canada, Japan, the Caribbean and Europe, it has mass appeal and glamour. The National Football League (NFL) is the richest sporting league in the world, netting $6.2 billion annually and attracting a world-record average attendance of around 67,700. Rugby League: The other version of rugby football is played extensively in Australia, New Zealand, Ireland, Wales, France, England and Papua New Guinea, where it is considered a national sport.  Auto racing: The sport is one of the top five ,watched sporting events in the world, alongside the FIFA World Cup, the Olympic Games, the Super Bowl and the UEFA European Football Championship. Formula One is, by any measure, the most expensive sport in the world, with some teams spending in excess of $400 million per year.Formula One is a massive television event, with an average of about 55 million people worldwide watching the Grand Prix weekend coverage. The Formula One Group is the legal holder of the commercial rights.

10. Execution Plan Outsourcing (software programming, shooting or extracting of video clips and marketing including sales and manufacturing of devices) Development of iLive Sport specific software (User Interface, Rule base & engine, video merging etc.), online web site When you (player) show and what you rank you will pay (royalty) i.e. Royalty base models for sport persons (Fast Video Clips shooting as per ready scripts & rights) Revenue sharing models for sales partners and franchises (marketing) Pay per device base for sellers (manufacturers) Pay per view or subscription or sales models for viewers (TV, VOD) (Directly to customers or end users) Approach sports tv channels, sports leagues, sports clubs, sports marketing agencies, sports video games developers and console producers (e.g. xbox), sports entertainment device manufacturers, patent licensing agencies, sale of franchise to businessmen, advertising agencies, sponsorships, online sports web sites, mobile service providers or sellers, casino or betting agents, Theatre or multiplexes owners, hardware sellers e.g. laptop or home pc, sports entertainment service providers e.g. in-flight or car entertainment, venture capitalist, media companies, film directors, producers and distributors, software developers, sellers and partners

11. Full Business Scope Plan Multiple sports software development Country Specific Sports Sales & Marketing Offices World wide Patent Licensing, Broadcasting & Streaming Licensing (TV, Mobile, Online), Partnerships (Games, Video Devices, Service providers etc.), Team or Player Franchisee Licensing, Sponsorship & Advertising, Sports related products eCommerce, Gaming or Betting License, PC Version DVD Sales Sports VOD services Sports Entertainment Devices Sports Video Server World wide Sports Television Channels Multiplex Theatre Streaming Service IPO in multiple countries or VC Brand Licensing

12. Competition Existing all Cricket and Sports Leagues