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USING OUR BRAINS a view from the “pointy end”

USING OUR BRAINS a view from the “pointy end”. Stephan J Wellink @ UTS 18 th July 2003. The Environment. Reform in tertiary education sector Reform in R&D sector Globalisation Trade issues – FTA World events Economy Pressure to demonstrate “the clever economy”.

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USING OUR BRAINS a view from the “pointy end”

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  1. USING OUR BRAINSa view from the “pointy end” Stephan J Wellink @ UTS 18th July 2003

  2. The Environment • Reform in tertiary education sector • Reform in R&D sector • Globalisation • Trade issues – FTA • World events • Economy Pressure to demonstrate “the clever economy”

  3. Using Our Brains in Research Business To match R&D expertise and creativity with expertise and creativity in Commercialisation

  4. Using Our Brains - International Innovation • Develop • Import • Catalyst • Maintain • Share • Transfer { } TECHNOLOGY MANAGER TECHNOLOGY LEADER

  5. R&D dialogue & transactions

  6. R & D Pipeline

  7. Market Driven Research Core competencies to develop technology Opportunity generated by trend Technology to realise trend Trend

  8. Two Big Business Issues • Pace and direction of change • “Triple bottom line” • Delivery against economic, environmental and social considerations

  9. Partnerships • Both change • Both share benefits beyond transaction • Boundaries altered • Some business system elements merged • R & D Agency • Creativity • Multidisciplinary skills • New Technology • Company • Market access • Finance • Networks Existing Companies Improved performance through new products and processes New enterprise creation Spin offs & joint ventures Markets Consumers +

  10. Critical Success Factors?With thanks to Ross Fowler – CEO Alcatel Australia • Have a clear strategic purpose • Find a fitting partner - common vision, cultural, trust, relationship • Specialise - each party must do what they do best • Create incentives for cooperation • Manage conflicts • Share information • Develop intimacy - eg: exchange personnel • Operate with long term vision • Be flexible • Share risk equitably • Deliver best of breed • Provide logistics support

  11. The Alcatel- UTS Experience(with thanks to Ross Fowler, Alcatel Aust) Exploration Understanding Mutual Relevance Executive Commitment Broad Engagement Evolution A Three Year Path

  12. University IP • Resmed • $3 billion company, $280m sales p.a. • sleep apnoea treatment, (U Syd, 1980) • Australian R&D and manufacturing • Cochlear - $1.8 billion company, sales of $220m - cochlear implants (U Melb 1978) - international company , Australian R&D • Memtec • Australian company sold it to US Filter in 1997 for $660m • Membrane technologies (UNSW/Baxter) • 1800 staff, >80% sales abroad

  13. aXcess Car The aXcessaustralia project shows some of the best Australian industry can make. David Lamb

  14. aXcess Car Objective To build a vehicle to showcase Australian component manufacturers Outcome Showcase vehicles led to export earnings of > $1.7 billion for the local industry

  15. aXcess Car Critical elements for success Vision Leadership Global application Great science Research collaboration Positioning Integration

  16. UTS – A SNAPSHOT • A member of the Australian Technology Network ofuniversities • More than 27000 students - >9000 postgraduate students - >4300 international students from 70 countries

  17. UTS ACADEMIC CORE • Business • Design, Architecture and Building • Education • Engineering • Humanities and Social Science • Law • Information Technology • Nursing, Midwifery and Health • Science

  18. We are Here

  19. Our Applications are here

  20. Innovation – a challenge We need to know not only what are the existingconcepts, but what are the emerging concepts, what are the dying concepts.

  21. R&D @ UTS UTS is committed to both research excellence and to ensuring that its research is of benefit to society

  22. R&D @ UTS • What do we want to be? • Famous for producing and attracting the best & brightest • Famous for integrating teaching, learning & research • Famous for applied outcomes that benefit society • What does R&D mean? • “Cutting edge” knowledge generation • Valuable research results, products, processes

  23. R&D ROI The University expects a return on its investment, particularly from the focus areas of nanotechnology, biotechnology, environmental technology and information & communication technology

  24. Energy efficiency & bio-medical technology Institute for Water & Environmental Resource Management • Groundwater, ecotoxicology, wastewater • Parasites & their carriers • Construction, transport, resource management • Collaborative, mobile and distributed systems INSTITUTE FOR INFORMATION AND COMMUNICATION TECHNOLOGIES ADVANCED TECHNOLOGY INSTITUTES

  25. R&D @ UTS – what does it represent? • Individuals • Teams • Institutes • Centres • Groups • Faculties People

  26. UTS Focus Research Strengths

  27. R&D Office • The UTS R&D Office is the portal to UTS research expertise and contacts in its research groups, centres and institutes • The Office administers all commercial aspects of research projects and tenders

  28. RDO Teams

  29. R&D Business Activities • Identification, management & protection of IP • Technology evaluation • Education • Development of processes & structures • Commercialisation • Making the Deal

  30. Identifying R&D Commercial Opportunities • Must meet a customer need • Must provide a market leadership position • Must offer strategic advantages • Must fit the Organisation’s strategic objectives • Must be expected to achieve reasonable sales and profit goals • Must be able to identify and manage the risk(s)

  31. R&D Commercial Considerations • What’s the value proposition? • What are we selling? • Technology “push” or market “pull”? • What is the market? • Commercialisation Plan? • Selection of partner? • Funding? • Risk vs reward?

  32. UTS Business Formula Deliver: on time and within budget Establish a position: ‘pitch’ it right! Listen: get market feedback Investment: theirs and ours! Value: add it! Excellence: provide quality Repeat business: do it again!

  33. Thank You

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