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How to make an Effective Print Ad. Flyers. How long does someone look at a flyer for??. Two second rule. On average, people look at a print ad for no more than two seconds Your ads have to become “two-second hookers.”.
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Two second rule • On average, people look at a print ad for no more than two seconds • Your ads have to become “two-second hookers.”
It takes something special to make your ad cut through—to stop people scanning and pay attention. • High impact visuals are often the key.
What Makes a Successful Print Ad? • Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art. • Readers want to see the merchandise - compare it with similar merchandise - want to recognize it in a store
Make your photograph or illustration at least half your ad whenever possible. • Most people skim ads in a sort of reversed "S". • Start at the left top margin, and work down to the right bottom margin. • High impact areas different in various languages