How to make an effective print ad
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How to make an Effective Print Ad. Flyers. How long does someone look at a flyer for??. Two second rule. On average, people look at a print ad for no more than two seconds Your ads have to become “two-second hookers.”.

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How to make an Effective Print Ad

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How to make an Effective Print Ad

Flyers


How long does someone look at a flyer for??


Two second rule

  • On average, people look at a print ad for no more than two seconds

  • Your ads have to become “two-second hookers.”


  • It takes something special to make your ad cut through—to stop people scanning and pay attention.

  • High impact visuals are often the key.


What Makes a Successful Print Ad?

  • Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art.

  • Readers want to see the merchandise - compare it with similar merchandise

    - want to recognize it in a store


  • Make your photograph or illustration at least half your ad whenever possible.

  • Most people skim ads in a sort of reversed "S".

  • Start at the left top margin, and work down to the right bottom margin.

  • High impact areas different in various languages


  • Avoid headlines set in all capital letters.

  • Why?


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